Direct Booking Mastery with Mark Simpson: Boostly's Success Story
In this episode, Jamie Lane, Chief Economist at AirDNA, welcomes Mark Simpson, the founder and CEO of Boostly. Mark shares his journey from growing up on a bed and breakfast farm stay in Scarborough to building Boostly, a comprehensive platform that assists hosts in the short-term rental industry to maximize direct bookings.
Reflecting on his early experiences with offline marketing and Boostly's current success with 2,500 customers and 10,000 listings, Mark emphasizes the critical transition from being a hobbyist host to a business owner. He breaks down the stages of growth, offering valuable insights for hosts looking to scale from one property to managing multiple properties.
Mark delves into the core strategy of transforming guests into influencers and superfans, highlighting the importance of social proof and building a loyal customer base. He explains how this approach is universally effective, regardless of the property's location or niche. Jamie and Mark explore essential metrics that hosts should monitor, such as booking activity and website engagement, to optimize performance.
For hosts at various growth stages, Mark provides actionable steps, underlining the importance of property management software tools, the evolution of branding as property numbers increase, and the vital role of a direct booking website in establishing a unique identity. He also shares key metrics that hosts should concentrate on and recommends tools like Crazy Egg for comprehensive website analytics. Mark's expertise shines as he guides hosts from being solo entrepreneurs managing one property to becoming business owners with expansive portfolios. His ambition for Boostly includes achieving 100 million dollars in tracked direct bookings and positioning the platform as a significant voice for hosts in discussions with major OTAs.
Mark's passion for empowering hosts with effective marketing strategies and data-driven insights makes this episode a must-listen for those seeking to boost their direct bookings and successfully grow their short-term rental business. Don't miss this episode!
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Connect with Jamie on LinkedIn and Twitter:
LinkedIn: https://www.linkedin.com/in/jamiehlane/
Twitter: https://twitter.com/Jamie_Lane
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Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram:
LinkedIn: https://www.linkedin.com/company/airdna/
Twitter: https://twitter.com/airdna
TikTok: https://www.tiktok.com/@airdna.co
Instagram: https://instagram.com/airdna.co
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Find AirDNA at these upcoming events!
Up Next:
Best Places to Invest in 2024 With Scott Sage
In this episode, Jamie Lane, Chief Economist at AirDNA, welcomes Scott Sage, the new co-host for the podcast, as they discuss AirDNA’s latest report for the “Best Places To Invest For 2024”.
We dive into Scott's background at AirDNA and his experience in the short-term rental industry, setting the stage for the discussion on these investment opportunities. Scott shares his journey from being an AirDNA customer to leading the marketing and customer experience team. He emphasizes the importance of understanding individual investment criteria and shares his own framework based on affordability, traveler demand, and regulation risk. They touch on the methodology behind the report, sharing insights on various components such as rental demand, revenue growth, investability, and regulation.
This year’s report suggests a potential stabilization of the short term rental market in 2024, following declines in revenues and occupancies over the past years. Jamie and Scott analyze the macro landscape for 2024, exploring housing market trends, interest rates, and short-term rental investment projections. They touch on the challenges faced by the industry in recent years and express optimism about the potential turning point in 2024. The episode also introduces a tool that caters to personalized investment strategies inside the AirDNA App.
Tune in for valuable insights into the evolving landscape of short-term rental investments!
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Best Places To Invest In For 2024
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Signup for AirDNA for FREE👇
~~~~
Connect with Jamie on LinkedIn and Twitter:
LinkedIn: https://www.linkedin.com/in/jamiehlane/
Twitter: https://twitter.com/Jamie_Lane
~~~~
Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram:
LinkedIn: https://www.linkedin.com/company/airdna/
Twitter: https://twitter.com/airdna
TikTok: https://www.tiktok.com/@airdna.co
Instagram: https://instagram.com/airdna.co
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Find AirDNA at these upcoming events!