Airbnb, now valued at $78 billion, is facing slower growth despite strong profits and a $6 billion share buyback. While bookings rose 10% year-over-year, growth has decelerated, prompting the platform to expand beyond its core markets and re-enter the experiences sector. According to AirDNA, bookings in Airbnb’s non-core countries are growing more than three times faster than in the US, UK, Australia, Canada, and France. To reignite momentum, Airbnb is pushing into hotels, new services, and AI-driven personalization. CEO Brian Chesky insists the company is a “movement,” not just an app, but investors remain cautious as competition and regulations rise.

As growth slows in core markets, Airbnb expands globally and into services. AirDNA shows bookings rising fastest in new regions like Brazil and India.

Has Airbnb reached its peak?

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