Bad Bunny’s 30-show residency in San Juan has triggered a rare economic surge in Puerto Rico’s typically slow summer season. According to AirDNA, short-term rental revenue in San Juan more than doubled from last year. Moody’s Analytics estimates the concert series will generate $250 million in direct economic impact and $400 million in total spending. Hotels sold out within 35 hours, and local businesses (from nail salons to designer boutiques) are reporting booming sales. The residency attracted 600,000 fans and created jobs, while showcasing Puerto Rican culture and boosting tourism visibility during hurricane season.

You see this kind of bump when it’s the Paris Olympics or the Super Bowl, but those are short stints. This is the first time we’ve seen it consistently, in one city.

Bad Bunny’s San Juan residency drove record short-term rental revenue, with AirDNA reporting a major boost to Puerto Rico’s economy.

It’s Usually Puerto Rico’s Slow Season. This Year, Bad Bunny’s in Town.

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It’s Usually Puerto Rico’s Slow Season. This Year, Bad Bunny’s in Town.