"Some hosts, Lane explained, nudge their nighty rates up and down based on demand, while others set a flat rate for the whole year. AirDNA tracks the difference between the strategies and says there's a clear winner in playing into demand.

"You can get 20% more revenue by actively managing your revenue, your rates, as opposed to just 'set it and forget it,'" Lane told BI."

Nightly rates for Airbnbs spike during the holidays.

'It's something we count on for the winter months'

Business Insider: Airbnb hosts both love and loathe Christmas as they try to make as much money as possible