Each year during the Masters Tournament in Augusta, homeowners like Whitney Boykin in nearby North Augusta, South Carolina, turn their properties into high-value short-term rentals. Boykin’s eight-day rental pays her family’s mortgage for the entire year. According to AirDNA, short-term rental listings in Augusta surged from 725 in March 2024 to 1,700 in April, with average revenue nearly doubling from $2,700 to $5,300. Many residents use platforms like Airbnb or the local Masters Housing Bureau to capitalize on the spike in demand. For Boykin and others, the annual rental tradition has become both a financial strategy and a local norm.

AirDNA shows Masters week rentals in Augusta nearly doubled revenue as locals list homes for up to $28K during the tournament.

A family rents their home out for Masters week, and it pays their mortgage for the whole year

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A family rents their home out for Masters week, and it pays their mortgage for the whole year