Short-term rental demand is surging in South Florida ahead of the 2026 FIFA World Cup, with the Brazil vs. Scotland group stage match on June 24 at Hard Rock Stadium emerging as the top booking driver across all host cities. AirDNA reports over 4,200 nights already booked for that night in Miami-Fort Lauderdale, a 237% increase over 2025, and a 20% occupancy rate six months in advance. The region ranks second among U.S. host cities for total nights booked, and current booked rates average $270. However, available listings are now priced at $539 per night, signaling rising costs as demand intensifies.

Over time, we expect booked rates will approach available rates.

Miami leads 2026 World Cup short-term rental demand, with Brazil-Scotland driving 4,200+ bookings and prices rising fast, AirDNA reports.

This World Cup match has fans locking in short term rentals in South Florida

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This World Cup match has fans locking in short term rentals in South Florida