The 2026 Winter Olympics in Milan-Cortina are already delivering a major economic boost to Northern Italy’s short-term rental market. According to AirDNA, bookings in Milan for the Olympic period have surged 319% year-over-year, totaling over 73,000 nights. Host revenue is projected to reach €12.1 million, marking a 589% increase compared to last year. The average daily rate peaks at €182 on February 14, nearly doubling from €95 in 2025. The Olympic effect extends beyond Milan, with Verona, Cortina d’Ampezzo, and Bormio also seeing revenue spikes above 180%, driven by the 800,000 tickets sold for the historic multi-region Games.

AirDNA: Milan host revenue to rise 589% during Olympics. Bookings surge across Northern Italy as 800K tickets boost short-term rental demand.

Milano-Cortina, i Giochi fanno volare gli affitti brevi

Milano-Cortina, i Giochi fanno volare gli affitti brevi: per gli host nel capoluogo i guadagni crescono del 589%

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Milano-Cortina, i Giochi fanno volare gli affitti brevi: per gli host nel capoluogo i guadagni crescono del 589%