Notre Dame football season continues to be a major economic driver for South Bend and St. Joseph County, with a significant boost in tourism and local spending. According to AirDNA, the average number of rooms booked for short-term rentals nearly doubled on home game weekends, and October 2025 saw a 63% year-over-year increase in short-term rental demand in the area. Local hotels, Airbnbs, and restaurants like PEGGS and Bruno’s Pizza are thriving. Visit South Bend estimates home game weekends generate $36 million in regional economic impact, with other attractions and youth sports also contributing to steady year-round tourism growth.

More and more people have maybe used Airbnb or Vrbo for the first time during the pandemic. They see it’s great for group travel.

Short-term rental demand in South Bend rose 63% in October 2025. AirDNA credits Notre Dame football and group travel growth for the tourism surge.

St. Joseph County celebrates economic boom amid Notre Dame football season

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St. Joseph County celebrates economic boom amid Notre Dame football season