Experience Kissimmee is a Destination Marketing Organization based out of Orlando, Florida where short-term rentals account for roughly 50% of the total lodging inventory. Prior to tracking short-term rentals, Experience Kissimmee was missing out on crucial information needed for internal reporting, marketing efforts, and tax collection.

Now, Experience Kissimmee is creating effective targeted ad campaigns at the right times, to the right audience. They’re also able to look back to see how many days in advance visitors are booking accommodations, and where they’re coming from. Having this information at their fingertips has helped move the needle from Orlando to Kissimmee.