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PressWhy Dynamic Pricing Matters Most During Events
Published: September 15, 2026
Camilo Schmid Rivas
| Metric | Changed: baseline | Changed: Derby | Changed: lift | Maintained: baseline | Maintained: Derby | Maintained: lift |
|---|---|---|---|---|---|---|
| RevPAR | $170.32 | $370.19 | +117.3% | $141.83 | $279.50 | +97.1% |
| ADR | $275.15 | $460.15 | +67.2% | $237.54 | $364.44 | +53.4% |
| Occupancy | 61.9% | 80.4% | +18.5 pp | 59.7% | 76.7% | +17.0 pp |
ARTICLE SUMMARY
AirDNA compared two of the most predictable events on the American calendar to see what dynamic pricing is actually worth when the date is certain but the demand is not. Over Kentucky Derby weekend, Louisville listings that moved both their rates and their minimum stay hit $398 RevPAR, nearly $130 more than the listings that changed neither. During Masters week in Augusta, hosts who kept repricing ran 88.8% occupancy at $313 a night against 84.2% at $211 for everyone else, and nearly doubled the RevPAR gain. The two events reward opposite tempos, and the levers that win are the same ones every host already controls.
Camilo Schmid Rivas
AirDNA Data Analyst
Camilo Schmid Rivas is a Data Scientist at AirDNA who brings a uniquely well-rounded perspective to short-term rental analytics. With a background that spans investment, real estate, and business analysis—including roles at Stayery and Sollers Consulting—Camilo has worn many analyst hats, each sharpening his ability to turn complex data into clear, actionable insights. A graduate of École hôtelière de Lausanne, he now channels his multidisciplinary expertise into uncovering trends that drive smarter STR decisions. In his free time, he enjoys playing tennis or scuba diving in or around Barcelona.