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Industry Reports

World Cup Full Recap: $276.7M in Added Revenue, Higher Rates, Supply Kept Occupancy in Check

Published: July 22, 2026

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By

Linda Rollins

ARTICLE SUMMARY

The 2026 World Cup generated an additional $276.7M in short-term rental revenue across host cities. This article explains how higher nightly rates—not higher occupancy—drove most of the gains, while exploring market performance and traveler booking patterns.

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Industry Reports
Picture of Linda Rollins

Linda Rollins

Senior Research Analyst

Linda Rollins is a Senior Research Analyst at AirDNA and a self-managing short-term rental host, which means she understands the market as both an analyst and an operator. She writes research and blogs for AirDNA and for Adapt, its revenue management tool, making her work a go-to resource for investors trying to find and size up the right opportunities, and for operators looking to understand changing market dynamics and find concrete ways to improve occupancy, rates, and guest experience. Her data is regularly cited in major news outlets, and she has a knack for bringing both the numbers and the story behind them. In her free time, Linda enjoys spending time with her family, traveling, and looking for good eats.