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North Lake Tahoe — the entity responsible for generating tourism to one of the United States’ most trafficked destinations — noticed they were struggling to capture the complete picture of tourism in their market. 

They knew the rough trends of travel and tourism, but the increasing traveler preference for short-term rentals was creating major gaps in their analysis. Blindspots for on visitor count, pricing models, and occupancy tax contributions were making things tough. 

Find out how North Lake Tahoe solved these issues with vacation rental data from AirDNA. 

How one DMO optimizes its budget and messaging with short-term rental data

Find out how North Lake Tahoe captured the complete picture of tourism in their marketwith with vacation rental data from AirDNA. 