How One Host Optimized Her Rental Properties Using AirDNA Pricing

Lydie Locutura is a Paris-based short-term rental host who manages three properties in the heart of the city. As her short-term rentals are not her primary residence, she is limited to  30-day minimum stays due to Paris regulations. This posed some challenges when it came to both pricing her listings and identifying competitors that operated similarly. 

Initially, Lydie relied on property management services, hoping they’d optimize her listings' performance. However, as she looked ahead to events like the 2024 Paris Olympics, she realized she wanted more control over her properties. She sought a tool that could offer dynamic pricing and help her compete in a crowded and changing market without feeling that she had to make compromises. 

She started to look for alternative options but was concerned about how hands-on she would need to be if she managed her properties herself.

Having discovered AirDNA through a webinar on dynamic pricing in 2023, Lydie decided to try the tool on one of her listings to see how it performed. She liked the customization the tool offered, allowing her to set her base rate, apply discounts or additional fees, and more, helping her find the control and flexibility she was looking for. 

Using AirDNA’s pricing and hosting tools, Lydie was able to tackle the challenges she faced with her property. She adjusted her rates to manage around the 30-day minimum stay constraint and built a list of comparable properties to help benchmark and ensure she remained competitive. 

"I was curious to check how my property was referenced compared to others. It has an excellent ranking. So, I felt reassured and happy to see its value affirmed with AirDNA."

With the ability to manage her listing how she wanted, Lydie could experiment with her pricing strategies, such as adding a discount for longer stays and setting higher minimum prices. This led to her seeing her property almost fully booked for the following six months, with only a few short gaps in between. It also helped her identify her true competitors and compare their performance to her own, giving her valuable insight. 

"I saw the impact, and I’m really happy. We’re only in September and I’ve rented my property through to February. It gives me peace of mind."

Lydie’s story demonstrates how AirDNA empowers hosts to take charge of their pricing strategies, effectively compete in a challenging market, and increase their booking confidence. By finding the right balance between control and support, she’s not only filled her calendar but positioned her properties for ongoing success.