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The Oscars of the Short-Term Rental Industry Are Here! | Episode 27 | STR Data Lab™ by AirDNA

This week we sat down with Paul Stevens… just in time for the Shortyz! Paul is the editor of ShortTermRentalz and we’re here to talk about the trends he has seen in the industry over the past 4.5 years. We dive into unique stays and how they have become popular over the years and how ShortTermRentaz reports on these trends. Paul also discusses how he wants to bring the whole industry together at different events. We also dive into the Shortyz… and AirDNA has been nominated for two! We have been nominated for Best Ancillary Service Provider Award the Innovator / Disruptor Award!

Industry Trends, Awards, and The Rise of Unique Stays!

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Transcript

00:00:00:01 - 00:00:02:10

There's

a lot of camaraderie in this industry.

00:00:02:10 - 00:00:03:29

There's a lot of like,

we're in this together.

00:00:03:29 - 00:00:05:17

It is a small industry.

00:00:05:17 - 00:00:07:20

A small, big industry

is what I would call it.

00:00:07:21 - 00:00:09:23

Excellent, excellent definition of

00:00:11:16 - 00:00:13:23

the whole knowledge of this sector.

00:00:14:04 - 00:00:16:09

Everything is so inextricably linked

00:00:17:08 - 00:00:20:07

to travel and short term rentals

00:00:20:24 - 00:00:23:29

related to politics or related to sports

00:00:23:29 - 00:00:40:29

or related to the economy.

00:00:41:15 - 00:00:45:11

Hello, Paul Stevens, my friend.

00:00:45:12 - 00:00:47:16

I haven't seen you since Vegas.

00:00:48:10 - 00:00:49:17

This is so.

00:00:49:17 - 00:00:52:17

What a lovely surprise

to have you on the podcast today.

00:00:52:24 - 00:00:54:18

We were just talking about how this is.

00:00:54:18 - 00:00:57:02

This isn't your first podcast.

00:00:57:02 - 00:00:59:16

It isn't mine. We're going to have.

00:00:59:16 - 00:01:01:17

I what I love about

00:01:01:17 - 00:01:04:13

our podcast is it's like crazy authentic.

00:01:04:25 - 00:01:07:06

So it's just like two friends talking

today.

00:01:07:25 - 00:01:12:22

And I would love to know what the heck

is up with Paul Stevens, my friend.

00:01:13:00 - 00:01:16:24

Firstly, firstly, let me just make sure

that people know who you are because Jamie

00:01:16:24 - 00:01:19:29

Lane yelled at me the other day,

he was like, You forgot to introduce me.

00:01:19:29 - 00:01:23:21

And I was like,

I just assumed everyone knew who you were.

00:01:24:17 - 00:01:29:04

So before I make that assumption, folks

again, why are you in for a treat today?

00:01:29:04 - 00:01:33:15

Is that we are talking to Paul Stevens,

the editor of Short Term Rentals.

00:01:33:15 - 00:01:37:29

I think most of you probably are aware

of that publication and are following it,

00:01:38:23 - 00:01:41:13

which is part of international

hospitality media.

00:01:42:11 - 00:01:43:29

Paul,

you've been in this business for a while,

00:01:43:29 - 00:01:45:26

but I don't know your origin story.

00:01:45:26 - 00:01:46:13

I don't know

00:01:46:13 - 00:01:50:08

what in the heck possessed you or

maybe somebody pulled you into this world.

00:01:50:25 - 00:01:54:10

Tell me, how did you get involved

in this crazy business.

00:01:55:04 - 00:02:00:09

And know, firstly, really

good to see you again, Mariah in Vegas.

00:02:00:09 - 00:02:01:13

I didn't really know you.

00:02:01:13 - 00:02:05:03

It doesn't seem like five

or six months ago since.

00:02:05:18 - 00:02:06:26

Well, you're probably glad, actually,

00:02:06:26 - 00:02:10:14

that with total typos

on this interview as well.

00:02:10:21 - 00:02:12:26

Oh, this.

This is a very good point you bring up.

00:02:12:26 - 00:02:16:09

Usually Paul is interviewing people

and now he's in the hot seat.

00:02:16:25 - 00:02:19:24

You prepared my face and everything.

00:02:19:24 - 00:02:23:20

And the light thing,

especially for you, is

00:02:24:29 - 00:02:26:01

now. Yes.

00:02:26:01 - 00:02:31:00

So I'm editor of a website called

Short Term Rentals, and that's rentals.

00:02:31:00 - 00:02:34:12

Was that I mean, they ask me what

why is the Z.

00:02:34:12 - 00:02:37:03

But it's it's us pay I guess.

00:02:37:03 - 00:02:41:24

And yes

we're part of international media group

00:02:41:24 - 00:02:47:18

which we basically have four B2B websites

in hospitality and real estate.

00:02:47:18 - 00:02:52:22

And I think your viewers will be

most familiar with short term rentals.

00:02:52:22 - 00:02:55:16

But then we also go into boutique hotels.

00:02:56:05 - 00:02:58:15

Tony's serviced apartments

00:02:58:15 - 00:03:02:02

and set ins and urban living.

00:03:02:02 - 00:03:03:19

So pretty much everything else

00:03:04:21 - 00:03:06:17

in the site.

00:03:06:17 - 00:03:08:00

Yeah, short term rentals.

00:03:08:00 - 00:03:12:03

I was just thinking about it

and actually I've been in the industry now

00:03:12:03 - 00:03:18:14

for like four and a half years or

something which has flown by and come in.

00:03:18:15 - 00:03:22:08

It's been a complete rollercoaster

couple of years and you look back,

00:03:22:08 - 00:03:24:16

that was late 2018

00:03:25:17 - 00:03:27:23

and at that time of course I had

00:03:28:08 - 00:03:32:13

experience booking short term rentals

and when you add in BE was that

00:03:32:24 - 00:03:35:19

since then me

and the whole knowledge of this industry

00:03:35:19 - 00:03:39:15

has is increased,

the investments increased in the sector

00:03:41:07 - 00:03:44:04

we've had, we've sort of had to become

00:03:44:04 - 00:03:48:08

always experts

talking about Brexit, HIV-AIDS,

00:03:49:16 - 00:03:52:28

trade wars, financial crises.

00:03:52:28 - 00:03:56:27

And so it's very much, you know,

you have to stray from your comfort zone

00:03:56:27 - 00:03:57:26

with this joke, but

00:03:59:08 - 00:04:01:05

it's I'm very

00:04:01:05 - 00:04:04:04

happy to be in this industry

and happy to be here with you today.

00:04:04:26 - 00:04:07:20

You know what else

I forgot to warn our listeners about

00:04:07:20 - 00:04:11:26

is that you just have a lovely

I mean, for me as a terrible American,

00:04:12:00 - 00:04:16:11

I just love listening to you

talk and read verses a Z.

00:04:16:11 - 00:04:17:20

It's this is fabulous.

00:04:17:20 - 00:04:23:09

Paul We we still see

Gen Z the way I think even in the UK,

00:04:23:09 - 00:04:27:19

like people, people don't really say Gen

Z, that's just the way it cuts, meaning.

00:04:28:22 - 00:04:31:12

This is well,

firstly I think let's make this happen.

00:04:31:24 - 00:04:35:09

Gen Z I'm going to start using it.

00:04:35:09 - 00:04:37:16

I just yeah, I like, I try to like,

you know,

00:04:37:16 - 00:04:41:06

just ingrain myself into the culture of

whomever I'm speaking to.

00:04:41:06 - 00:04:44:29

So if I start talking with an accent,

I apologize in advance.

00:04:45:08 - 00:04:48:18

I know they will love all accents.

00:04:48:18 - 00:04:51:06

It's is I love meeting people

from all over the world.

00:04:51:06 - 00:04:53:14

This is this is the best pub. Talk to me.

00:04:53:27 - 00:04:54:20

Oh, my gosh. What?

00:04:54:20 - 00:04:56:13

And this is the best part, I think. Yeah.

00:04:56:13 - 00:05:00:19

Of like the advantage you have

is that you are taking a global view

00:05:00:28 - 00:05:02:18

on the short term rental industry.

00:05:02:18 - 00:05:04:08

And I love what you just brought

up. Right.

00:05:04:08 - 00:05:07:28

Which is that like, you know, you're,

you're trying to report on something

00:05:07:28 - 00:05:10:08

very, very specific,

which is short term rentals.

00:05:10:28 - 00:05:14:18

However, there's quite a lot of big macro

things happening,

00:05:14:18 - 00:05:19:16

including a war in Ukraine and Brexit

and COVID that that impacts

00:05:19:28 - 00:05:22:22

what's happening in the short term

rental business.

00:05:23:02 - 00:05:25:15

And hey, for years makes you an OG.

00:05:25:15 - 00:05:26:06

I'd say in this.

00:05:28:06 - 00:05:29:26

Also, that's a that's a first for me.

00:05:29:26 - 00:05:34:05

So I'll take that from Yeah, Thank you.

00:05:34:05 - 00:05:35:01

Yeah. Yeah.

00:05:35:01 - 00:05:39:29

It's, it's funny how,

you know whatever is, is news is

00:05:40:01 - 00:05:43:18

it's something that, you know,

we're covering travel and hospital tape

00:05:43:20 - 00:05:46:27

but how the whole knowledge

of this sector,

00:05:47:08 - 00:05:51:20

everything is so inexplicably linked

to inextricably linked

00:05:52:21 - 00:05:55:19

to travel and short term rentals.

00:05:55:19 - 00:05:59:10

It related to politics

or related to sports

00:05:59:10 - 00:06:02:23

or related to the economy

00:06:03:26 - 00:06:06:14

and all sorts of tensions as well.

00:06:06:14 - 00:06:10:11

So but lots of lots of opportunities

have been the market.

00:06:10:11 - 00:06:15:01

And I think there are

some fantastic people that I've met

00:06:15:02 - 00:06:18:04

throughout the last couple of years

doing, doing amazing things.

00:06:18:04 - 00:06:21:28

And it's it's great when you can build

platforms like this and really,

00:06:22:10 - 00:06:26:09

really highlight some of the innovators

and seek to make a difference.

00:06:27:07 - 00:06:28:10

Oh, my gosh, I love it.

00:06:28:10 - 00:06:31:19

Well, that was it's funny

because it's almost like you may have

00:06:31:19 - 00:06:35:13

kind of known where my brain was going

because I was like, I was like, what?

00:06:35:16 - 00:06:39:21

What about this

particular industry is exciting for you?

00:06:39:21 - 00:06:41:14

But and I think you bring up

a really good point, right?

00:06:41:14 - 00:06:46:06

Which is that you're out there sort of,

you know, getting the be getting the pulse

00:06:46:15 - 00:06:49:06

and you're able to, you know, celebrate

00:06:49:12 - 00:06:52:05

the innovation

that's been happening in the industry.

00:06:52:27 - 00:06:55:02

Yeah, completely.

00:06:55:02 - 00:06:57:15

I, I love this industry.

00:06:57:15 - 00:07:00:15

I love the diversity

of people that you meet.

00:07:01:24 - 00:07:04:27

And they what we talk about with, say,

00:07:05:06 - 00:07:09:28

you know, issues

perhaps in in the circles like we see

00:07:10:03 - 00:07:13:13

maybe not so many women

in senior positions

00:07:13:19 - 00:07:17:09

or so much diversity in panels

00:07:17:09 - 00:07:21:09

or or you know,

we see so many different ages as well.

00:07:21:09 - 00:07:22:25

And I think the short term rent

00:07:22:25 - 00:07:25:25

to industry is sort of ahead of the curve

from what I've seen.

00:07:26:07 - 00:07:30:20

There's obviously still a long way

to go with some of the issues as well.

00:07:30:20 - 00:07:34:01

But this is an industry

that's really rich.

00:07:34:17 - 00:07:37:21

Everyone gets along pretty well,

even competitors.

00:07:38:01 - 00:07:39:06

I think

00:07:39:24 - 00:07:43:13

on the whole

they've been maybe not in every sense that

00:07:44:03 - 00:07:46:28

you go along to these events

and it's just crazy

00:07:46:29 - 00:07:51:17

how everyone knows each other or you know,

someone first for a link to it

00:07:51:17 - 00:07:52:25

and then beat each other.

00:07:52:25 - 00:07:54:18

And it's like your best friends or other.

00:07:54:18 - 00:07:57:27

And it's yeah, it's, it's

00:07:57:27 - 00:08:01:09

an industrial thing

part of and, and it's evolving.

00:08:01:09 - 00:08:06:24

So quickly over time which my sources

as journalists and the media

00:08:06:24 - 00:08:10:13

in a really good position to educate

00:08:10:13 - 00:08:13:13

or inform or yeah just

00:08:13:16 - 00:08:17:11

just let everyone know what's happening

and by the short term introspective.

00:08:18:11 - 00:08:19:02

I love that.

00:08:19:02 - 00:08:23:16

Yeah I mean we certainly rely on you

as a news source to understand

00:08:23:16 - 00:08:24:17

sort of what's happening.

00:08:24:17 - 00:08:27:22

And it is very easy to get sort of

myopically focused

00:08:27:22 - 00:08:31:15

on your own little market

or your own little world.

00:08:31:15 - 00:08:34:17

And, you know, again, to take maybe like

more of a nationalistic approach, right?

00:08:34:17 - 00:08:35:18

Like what's happening in the US?

00:08:35:18 - 00:08:36:12

And then it's like, oh, right.

00:08:36:12 - 00:08:42:11

There's all this other stuff happening

across the globe and yes, let's celebrate.

00:08:42:16 - 00:08:45:07

You're right, There's a lot of camaraderie

in this industry.

00:08:45:07 - 00:08:46:26

There's a lot of like,

we're in this together.

00:08:46:26 - 00:08:48:14

It is a small industry,

00:08:48:14 - 00:08:51:27

a small, big industry is what

I would call it, because it always is.

00:08:51:28 - 00:08:54:01

And laughing, as. A lot of us.

00:08:54:01 - 00:08:56:06

Excellent, excellent definition of.

00:08:58:15 - 00:09:01:12

A small world.

00:09:01:12 - 00:09:01:22

Yeah.

00:09:01:22 - 00:09:04:24

And, you know, I think, you know, I'm

00:09:04:24 - 00:09:08:16

not here to do those shameless plugs,

but I love this. Do

00:09:09:27 - 00:09:12:29

I love what you guys are doing

as you and I and I love?

00:09:13:04 - 00:09:14:14

Especially straight.

00:09:14:14 - 00:09:16:08

Ahead. Yeah.

00:09:16:08 - 00:09:19:14

The data that you're putting out

and you know, the reports,

00:09:19:29 - 00:09:23:19

your whole team is doing

some fantastic work

00:09:23:19 - 00:09:28:06

that makes life for us

sometimes quite easy, as is editors.

00:09:28:06 - 00:09:31:18

And for for us just to see the data

that's happening

00:09:31:18 - 00:09:35:00

in in Europe

and what markets are performing well.

00:09:35:01 - 00:09:38:26

Well,

since they air all the comparison with

00:09:38:29 - 00:09:42:17

with with the US

markets and elsewhere as well,

00:09:42:17 - 00:09:45:21

I know if I'm writing a story about what's

00:09:45:21 - 00:09:48:22

happening in a particular country or

00:09:48:22 - 00:09:51:12

a market, then I can come to you.

00:09:51:12 - 00:09:55:15

And yeah, I appreciate the work

that you're doing as well, as well

00:09:55:15 - 00:10:00:22

as all the other data providers and people

that are supporting us on our stories.

00:10:01:21 - 00:10:02:26

This is a very well, thank you.

00:10:02:26 - 00:10:05:16

Firstly, again, definitely

for the shameless plug about any place

00:10:06:12 - 00:10:08:12

that's unexpected.

00:10:08:28 - 00:10:09:13

Yeah, I was,

00:10:09:13 - 00:10:13:14

I thought it was about to be about you,

but we're going to get to that.

00:10:13:14 - 00:10:14:20

This is tough.

00:10:14:25 - 00:10:17:04

But I one of the things that sort of

00:10:17:04 - 00:10:20:15

just sparked something for me and that is

like we make a great team, right?

00:10:20:15 - 00:10:25:21

Because you're out there and like

anecdotal is too little of a word, right?

00:10:25:21 - 00:10:26:06

But you're out there

00:10:26:06 - 00:10:29:05

sort of like feeling things out, like,

what am I hearing on the street?

00:10:29:05 - 00:10:30:26

What are people telling me?

00:10:30:26 - 00:10:34:15

You know, you're collecting

your own type of data, like qual data,

00:10:34:15 - 00:10:37:25

let's call it qualitative data around

what's happening in the business.

00:10:38:09 - 00:10:42:09

And then the reason we make a good team is

then you can sort of validate and verify

00:10:42:09 - 00:10:45:22

some of that, as many journalists

do, with our quantitative data.

00:10:46:02 - 00:10:48:09

Yeah. Absolutely. Yeah.

00:10:48:27 - 00:10:50:15

So that's cool.

00:10:50:15 - 00:10:52:22

Yeah, Perfect Team two.

00:10:52:23 - 00:10:54:28

Perfect team. Absolutely.

00:10:55:26 - 00:10:58:12

I love what you guys are doing.

00:10:58:12 - 00:11:00:00

Well, let's. Well, thank you.

00:11:00:00 - 00:11:01:29

And we love the work that you're doing.

00:11:01:29 - 00:11:05:00

I and I want to talk a little bit

about again, like I was like

00:11:05:11 - 00:11:08:09

how Paul Stevens knows

what's up in this business.

00:11:08:26 - 00:11:13:22

So what has been the biggest change

that has maybe like sort of

00:11:14:25 - 00:11:16:22

struck you in the last year?

00:11:16:22 - 00:11:20:02

Because I've been in this business

for 18 months and so I'm definitely

00:11:20:02 - 00:11:21:21

a new table.

00:11:21:21 - 00:11:24:23

So I'm the new

00:11:24:29 - 00:11:26:26

and I am like, wow,

00:11:26:26 - 00:11:29:28

things changed a lot for me in 18 months.

00:11:29:28 - 00:11:34:02

So what's your perspective on what's

the biggest what's the biggest difference?

00:11:34:02 - 00:11:35:11

This year

00:11:36:00 - 00:11:38:10

is probably hard to identify.

00:11:38:16 - 00:11:43:17

One thing

we covered the whole breadth of news

00:11:43:17 - 00:11:46:19

that you say you see M&A and investment.

00:11:46:19 - 00:11:47:17

You'll see.

00:11:47:17 - 00:11:50:27

Yeah, you know, we we cover regulations,

we cover

00:11:51:17 - 00:11:53:14

any type of legislation to be fair

00:11:54:16 - 00:11:56:13

supplier or

00:11:56:13 - 00:11:58:21

technology property management stories,

00:11:58:21 - 00:12:03:28

as I think the investment landscape

is very interesting as well

00:12:03:28 - 00:12:07:02

because I'll probably say this

with the other trends.

00:12:07:09 - 00:12:12:06

It's not maybe been a big shift, but it's

just a continuation of a lot of things.

00:12:12:06 - 00:12:16:20

And I think on the investment side

from from the stuff

00:12:16:20 - 00:12:21:09

that I'm hearing and sometimes

we actually don't always get over news.

00:12:21:09 - 00:12:23:24

And so it comes out of it

as an embargo on it.

00:12:24:24 - 00:12:27:08

Right. There's there's plenty of of

00:12:27:14 - 00:12:30:27

and I happening

all the time in the sector as well.

00:12:30:27 - 00:12:33:16

And it doesn't even tend to necessarily

00:12:34:26 - 00:12:37:25

refer to just one section of the industry.

00:12:37:25 - 00:12:41:03

It could be

I mean, you see property managers of all

00:12:41:03 - 00:12:45:12

sorts raising capital and we see,

00:12:45:26 - 00:12:49:11

you know, tech providers,

people who are innovating and providing

00:12:50:12 - 00:12:51:15

new solutions to the

00:12:51:15 - 00:12:54:26

market,

particularly in the catching party.

00:12:55:12 - 00:13:00:09

So we're seeing investments

really across across the sphere.

00:13:00:09 - 00:13:03:11

And something we're really interested in

00:13:03:11 - 00:13:06:15

at the moment is the I don't know

00:13:06:15 - 00:13:09:06

if you can call it alternative types

of launching at the market.

00:13:09:17 - 00:13:10:27

And I think

00:13:11:08 - 00:13:15:05

that you've talked about unique types

of accommodation full well.

00:13:15:19 - 00:13:19:19

We're looking at holiday parks or holiday

or camping

00:13:19:19 - 00:13:23:07

glamping type companies

which are raising so much

00:13:24:10 - 00:13:25:05

money now.

00:13:25:05 - 00:13:30:05

And the fact that it raises

it raises a lot of ideas for us.

00:13:30:05 - 00:13:33:25

And we're seeing people again

wanting to escape back to nature.

00:13:33:25 - 00:13:37:24

That's probably something

that has continued from the pandemic.

00:13:37:25 - 00:13:39:04

Then we were

00:13:40:02 - 00:13:43:06

more restricted

in the sorts of travel that we could do,

00:13:43:15 - 00:13:47:24

although I think the urban players

are starting to rise again.

00:13:47:24 - 00:13:50:03

And the M&A is is also

00:13:52:09 - 00:13:53:04

in that space.

00:13:53:04 - 00:13:56:29

But on the other side,

something that we're always covering on

00:13:56:29 - 00:14:00:16

short term rentals is

is the regulatory landscape as well.

00:14:01:01 - 00:14:04:20

And maybe we see this differently to what

00:14:04:25 - 00:14:07:11

is seen in the States, but

00:14:09:15 - 00:14:13:20

if you weren't already covering it,

but the European Commission

00:14:13:20 - 00:14:18:01

is going through this

this period of think it's 27

00:14:18:10 - 00:14:21:06

EU member states who

00:14:21:06 - 00:14:23:13

it's going through a couple of stages, but

00:14:24:22 - 00:14:28:08

I think we're moving

closer to a more uniform

00:14:28:21 - 00:14:31:11

version of regulations across the States.

00:14:31:11 - 00:14:35:24

And really we're just looking at

what the impact is going to be.

00:14:37:03 - 00:14:38:25

I think this is a sector

00:14:38:25 - 00:14:43:19

that is it is in a bit of an inflection

00:14:43:19 - 00:14:46:25

point now, and we're just waiting to see

what's going to happen with that.

00:14:47:24 - 00:14:49:25

I love that description of it.

00:14:49:25 - 00:14:52:17

So, yeah, I think like

just like taking it from the top, right?

00:14:52:17 - 00:14:53:26

Like you hit

00:14:54:13 - 00:14:56:08

so many core, you know, sort of

00:14:56:08 - 00:14:59:21

parts of what is changing

and why we're at an inflection point.

00:14:59:21 - 00:14:59:29

Right.

00:14:59:29 - 00:15:03:08

Which is, you know, the M&A

and just sort of the consolidation

00:15:03:08 - 00:15:07:05

of what was, you know, historically

a little bit of a fragmented business.

00:15:07:05 - 00:15:07:27

Right.

00:15:08:15 - 00:15:11:20

Which is super, super interesting

and definitely demarcating

00:15:11:20 - 00:15:13:28

and maturation of the industry as well.

00:15:14:25 - 00:15:18:19

And then talking about that technology

component, right where people are now

00:15:19:17 - 00:15:22:19

looking at what

what what the robots can do,

00:15:22:20 - 00:15:24:12

We're all scared

about what the robots can do.

00:15:24:12 - 00:15:26:05

Well, okay, maybe I'm old.

00:15:26:05 - 00:15:27:08

We talk about.

00:15:27:19 - 00:15:32:10

So. I'm a little frightened by the robots,

but you know exactly that, right?

00:15:32:10 - 00:15:32:23

Like what?

00:15:32:23 - 00:15:36:12

What can technology do to improve the

efficiency in this business?

00:15:37:13 - 00:15:38:08

And then

00:15:38:08 - 00:15:41:17

the changes

in just like the consumer behavior, Right?

00:15:41:17 - 00:15:46:13

The consumer being travelers and how,

you know, their desires have changed what,

00:15:47:03 - 00:15:50:04

you know,

we can shed from COVID that we will, you

00:15:50:04 - 00:15:53:09

know, kind of go back to quote unquote,

normal like urban travel.

00:15:53:09 - 00:15:55:16

And, you know,

we're all ready to go back to cities.

00:15:55:16 - 00:15:57:22

And what we're

also holding on to from COVID

00:15:57:22 - 00:15:59:06

and what we've really appreciated

00:15:59:06 - 00:16:03:14

maybe about how we adjusted our travel

behavior during COVID.

00:16:03:14 - 00:16:05:29

Right. I spent I spent a lot more time.

00:16:05:29 - 00:16:08:27

I do live in a state, Colorado,

where there is a lot of woods.

00:16:09:03 - 00:16:09:22

Yeah.

00:16:10:18 - 00:16:13:09

And then finally, yes,

that regulation piece.

00:16:13:09 - 00:16:16:10

And I think what's just valuable

about what you're doing

00:16:17:00 - 00:16:19:17

is that people need to understand

like what is happening

00:16:19:17 - 00:16:22:16

on a macro level as well as a micro level.

00:16:23:03 - 00:16:24:16

Super fascinating.

00:16:24:16 - 00:16:28:08

And I want to know more from you

about the European Commission because,

00:16:28:17 - 00:16:31:24

you know, I was talking to a fellow

the other day about this and, you know,

00:16:31:25 - 00:16:34:15

he was saying what is nice

that he's in Arizona, the state.

00:16:34:24 - 00:16:35:07

And he said

00:16:35:07 - 00:16:36:15

one of the things that's nice about that

00:16:36:15 - 00:16:38:26

is they actually have

blanket rules for the state.

00:16:39:12 - 00:16:42:06

So it's like it just makes it

a little easier for people when it's

00:16:42:06 - 00:16:45:13

when the rules are so fragmented,

is really hard to understand.

00:16:46:06 - 00:16:49:24

Conversely, when the rules are fragmented,

everybody feels like they are doing

00:16:49:24 - 00:16:53:27

what's best for their little tiny county,

city state.

00:16:54:21 - 00:16:55:12

Absolutely.

00:16:55:12 - 00:16:58:27

And I think I think you've hit the nail

on the head, particularly

00:16:59:05 - 00:17:01:14

in the first thing that you're saying

when a lot of these

00:17:01:17 - 00:17:04:02

those trends

that were popping up during COVID.

00:17:04:02 - 00:17:08:00

And I remember thinking,

you know, in those early days of COVID,

00:17:08:15 - 00:17:12:13

we kind of thought,

how are we going to cover the industry?

00:17:12:13 - 00:17:15:07

What is what is news going to be like?

00:17:15:07 - 00:17:21:25

Is it going to be this spate of

liquidations, administrations, job cuts?

00:17:22:12 - 00:17:24:26

And there was that to be fair as well. But

00:17:26:16 - 00:17:29:01

some of those trends, we're starting

to see

00:17:29:10 - 00:17:34:26

that the move to more domestic travel,

00:17:34:26 - 00:17:38:29

the growth in supply, a lot of these

things are still happening as well.

00:17:38:29 - 00:17:41:05

But at the same time,

00:17:41:05 - 00:17:44:05

the world is a very different place

as well too.

00:17:44:05 - 00:17:47:13

It's a pre-COVID and it doesn't need me

to say that as well.

00:17:47:13 - 00:17:49:29

But the shifts that we're seeing in the

00:17:51:17 - 00:17:54:05

data, what you were doing as DNA

00:17:54:27 - 00:17:58:14

and technology

and I I'm really interested.

00:17:58:22 - 00:18:02:21

We just hosted a webinar

this week on predictive hospitality.

00:18:02:26 - 00:18:03:13

Yeah.

00:18:03:13 - 00:18:06:19

And looking at, you know,

what sort of data are people going

00:18:06:19 - 00:18:09:27

to be looking at moving forward,

what's going to be useful for them?

00:18:09:27 - 00:18:13:02

And you can have past looking data,

00:18:13:02 - 00:18:15:20

can have forward looking data, really.

00:18:16:07 - 00:18:20:07

I mean, I was educating myself

during this session in particular, but

00:18:21:09 - 00:18:23:00

there's a lot of interesting things

happening

00:18:23:00 - 00:18:26:24

there and the evolution is happening

all the time, I think.

00:18:26:25 - 00:18:31:21

So to answer your the second part

of the question as well, firstly.

00:18:31:21 - 00:18:33:08

Kudos for you for remembering.

00:18:33:08 - 00:18:35:19

I don't know.

00:18:35:19 - 00:18:36:20

It was

00:18:37:11 - 00:18:39:27

they the regulatory

00:18:40:21 - 00:18:43:23

regulations, maybe the European Commission

00:18:44:20 - 00:18:48:11

and it has to go through so many stages

00:18:48:21 - 00:18:51:16

and so of lots of different approvals.

00:18:51:16 - 00:18:55:15

And so we're very much waiting to see.

00:18:55:15 - 00:18:58:17

I think the the rules to my knowledge

00:18:58:22 - 00:19:02:15

have been approved and

00:19:02:23 - 00:19:04:07

that there is a sense

00:19:04:07 - 00:19:07:10

sometimes like there is a hostility

00:19:07:10 - 00:19:10:24

towards short term

rentals in certain markets across Europe,

00:19:11:19 - 00:19:13:29

but that's very much the consensus is

00:19:14:04 - 00:19:17:02

the industry does not oppose regulations

00:19:17:21 - 00:19:20:03

right of any kind, but it has to be

00:19:22:18 - 00:19:24:26

what's the word I'm thinking of

00:19:24:26 - 00:19:27:00

proportional, proportional

00:19:27:00 - 00:19:30:06

one to all sorts of accommodation

types as well.

00:19:30:06 - 00:19:34:15

And for an industry segment

that has done so well during COVID

00:19:34:15 - 00:19:39:21

and supported Keyworkers

supported groups, supported families,

00:19:40:00 - 00:19:44:03

corporate travelers,

this is an industry that deserves respect.

00:19:44:16 - 00:19:48:14

And I just hope that

whatever is the result of this

00:19:49:15 - 00:19:51:08

in Europe, that

00:19:51:08 - 00:19:54:04

the industry is respected and it can keep

00:19:54:18 - 00:19:57:06

can keep on its growth trajectory.

00:19:57:06 - 00:19:58:27

That was Well, I love that.

00:19:58:27 - 00:20:00:23

That was so well said.

00:20:00:23 - 00:20:07:05

It's almost like you write things

that sound good for a living, but it's.

00:20:07:23 - 00:20:12:12

You know, so I think sort of

the perception could be that your

00:20:13:12 - 00:20:17:19

and this isn't in my words,

that people can see you

00:20:17:19 - 00:20:19:20

as some sort of you

00:20:20:18 - 00:20:23:09

or that that's I'm sure that is enough.

00:20:23:10 - 00:20:27:05

Say it's all but it's just someone

who can either see really

00:20:27:05 - 00:20:32:22

what's happening in the industry

and your your job is to know

00:20:33:05 - 00:20:37:00

a little about a lot of things

rather than a lot about a few things.

00:20:37:00 - 00:20:40:11

So if I feel I'm not always able

to go into detail,

00:20:40:28 - 00:20:45:17

hopefully I can give a sense of

of what people are talking about with me

00:20:45:17 - 00:20:48:27

and the general state of mind

and the industry.

00:20:49:08 - 00:20:50:03

Oh my goodness.

00:20:50:03 - 00:20:53:16

And that's it's incredibly valuable,

I think, to your point, right,

00:20:53:16 - 00:20:55:13

Because there are quite a few people

00:20:55:13 - 00:20:59:15

in this industry that you know, know a lot

about something very specific.

00:20:59:15 - 00:21:00:06

And, you know,

00:21:00:06 - 00:21:03:25

your ability to sort of zoom out

and look at the forest through the trees.

00:21:04:08 - 00:21:07:03

I also love analogies,

so I apologize in advance.

00:21:07:11 - 00:21:09:23

I love analogies to keep up.

00:21:09:23 - 00:21:10:16

Okay. We'll see.

00:21:10:16 - 00:21:12:19

Now we're cooking.

00:21:12:19 - 00:21:14:21

You bring up a really,

really good point. Right?

00:21:14:21 - 00:21:17:02

And I think there is a little bit

of a misnomer. Right.

00:21:17:02 - 00:21:20:00

And also sometimes people,

I do think, confuse the issue. Right.

00:21:20:00 - 00:21:22:13

Which is just like no regulations

have to be bad.

00:21:22:13 - 00:21:24:06

They cannot be good. Right.

00:21:24:06 - 00:21:25:18

Or we're against them.

00:21:25:18 - 00:21:29:20

And I think what you're saying

is that, like we're for regulations

00:21:29:20 - 00:21:32:29

that seem fair and proportional

to the regulations that are already

00:21:32:29 - 00:21:35:28

put on other industries in the business.

00:21:36:28 - 00:21:39:10

So I think

00:21:39:10 - 00:21:43:29

we work closely with

with some of the advocacy organizations

00:21:44:08 - 00:21:46:13

within the industry, and we love to see

00:21:47:21 - 00:21:52:10

the strength of these industry

organizations coming together,

00:21:52:10 - 00:21:56:13

whether that's hosting events

and having regulation highlighted

00:21:57:18 - 00:22:00:17

prominently on panels.

00:22:00:17 - 00:22:04:15

I was lucky enough

to be in on a recording of

00:22:05:23 - 00:22:08:00

one of our podcasts.

00:22:08:00 - 00:22:12:10

They there in Las Vegas and saying,

What am I doing with

00:22:12:15 - 00:22:14:06

Dana Reeve responsibly?

00:22:14:06 - 00:22:18:23

And you got Jamie from Etsy

and I was there and these roundtables

00:22:18:24 - 00:22:21:22

and people are people have big voices

00:22:22:10 - 00:22:26:04

in this industry

as well for growth of podcasts and media.

00:22:26:24 - 00:22:30:23

So everyone is kind of becoming content

creators in their own right as well.

00:22:30:23 - 00:22:33:29

And these, these voices, if we can unite

00:22:33:29 - 00:22:37:09

everyone together, I think that's really

for the benefit of the whole

00:22:38:13 - 00:22:39:04

industry.

00:22:39:04 - 00:22:42:06

And you know that there'll always be

00:22:43:12 - 00:22:45:21

authorities,

00:22:45:21 - 00:22:48:29

organizations who maybe want to slap

00:22:49:28 - 00:22:52:02

more, more stringent regulations on us.

00:22:52:02 - 00:22:55:24

But I think if we can get in

a healthy dialog, dialog with them

00:22:55:24 - 00:22:58:26

and really show the strength

and the solidarity

00:22:59:16 - 00:23:03:21

of this whole industry,

then we'll be in a better place for it.

00:23:04:12 - 00:23:06:21

I love that. Know it's such a good point.

00:23:07:10 - 00:23:10:25

And yet, Major shout out to Matt and Matt

Lando and Dana Love in our bed

00:23:10:25 - 00:23:13:02

because they have done

I think to your point

00:23:13:02 - 00:23:16:09

just that right which is like

can we get organized around this?

00:23:16:24 - 00:23:19:21

And we sort of have instead of

just like a couple of big voices

00:23:19:21 - 00:23:22:20

talking about it,

can we get sort of a resounding drumbeat

00:23:23:28 - 00:23:25:01

and bring things together?

00:23:25:01 - 00:23:27:17

Because again, historically, that's been

the challenge, right, for the industry

00:23:27:17 - 00:23:31:14

is that we are so decentralized and like,

okay, like is, you know,

00:23:31:15 - 00:23:36:00

and so having a cause to unite us,

I think one is great

00:23:36:00 - 00:23:39:17

and then having people like that

responsibility responsibly.

00:23:40:24 - 00:23:41:14

You know.

00:23:42:03 - 00:23:43:08

I think I.

00:23:43:08 - 00:23:44:04

Think you

00:23:46:08 - 00:23:48:10

having folks like rent responsively.

00:23:48:10 - 00:23:49:27

Dana Sorry. I promise.

00:23:49:27 - 00:23:51:14

I know how to say your company's name.

00:23:51:14 - 00:23:53:13

Is getting edited out.

00:23:54:12 - 00:23:55:18

This maybe.

00:23:55:18 - 00:23:59:07

I mean, like I said, we

we added only just a little 20%.

00:23:59:09 - 00:24:01:10

20% of this is edited listeners.

00:24:01:10 - 00:24:04:10

The rest of it is off the cuff.

00:24:04:10 - 00:24:09:21

But yeah, it's again,

I completely go along with,

00:24:09:29 - 00:24:14:06

with what you're saying as well that Mirai

because this industry

00:24:15:19 - 00:24:17:12

is what is it

00:24:17:12 - 00:24:19:25

you're saying that it's a small

big big quote

00:24:20:17 - 00:24:25:10

and I think what we're trying to do

short term rentals as well.

00:24:25:20 - 00:24:26:04

You know,

00:24:26:07 - 00:24:29:20

we have a website and we cover news

and we're doing

00:24:29:20 - 00:24:31:05

different types of media as well.

00:24:31:05 - 00:24:35:07

But with things like the

the awards that we're doing, the shorties

00:24:35:07 - 00:24:36:20

as well, we really want to

00:24:37:24 - 00:24:38:24

bring.

00:24:38:24 - 00:24:41:04

I think

it's great when there's opportunities

00:24:41:04 - 00:24:43:07

to bring the whole industry

together as well.

00:24:43:07 - 00:24:46:20

And as in when I went across to Vera mae

00:24:47:10 - 00:24:51:10

International in October,

it was fantastic to see so many people

00:24:51:10 - 00:24:54:04

and this is on a Scott

who I'd really never

00:24:54:25 - 00:24:57:03

anticipated as well.

00:24:57:03 - 00:24:59:23

There is no chance

that they would speak to everyone that.

00:24:59:23 - 00:25:02:25

But yeah,

and we got the short strike summit,

00:25:02:25 - 00:25:05:02

which is probably our places in

00:25:06:13 - 00:25:07:13

here in the UK.

00:25:07:13 - 00:25:11:29

But you know, with our awards

when we're able to collect entries

00:25:11:29 - 00:25:15:02

from Chile,

we've had Australia and New Zealand,

00:25:15:19 - 00:25:18:02

South America, us

00:25:18:07 - 00:25:23:25

and get everyone together

to really celebrate achievement

00:25:23:25 - 00:25:26:28

or recognize the contributions

that people are making.

00:25:27:23 - 00:25:30:28

You know, I think this is a really good

industry player.

00:25:31:19 - 00:25:32:20

Yeah, that's huge.

00:25:32:20 - 00:25:35:25

And I think it is

so nice to take a minute, right, to

00:25:36:02 - 00:25:40:17

to celebrate that

and sort of have bring more awareness to,

00:25:40:18 - 00:25:42:21

you know, folks

that are doing really great work

00:25:42:21 - 00:25:44:24

in the business

in several different categories.

00:25:44:24 - 00:25:46:04

I think what's great about the shortage

00:25:46:04 - 00:25:50:04

is it probably covers nearly

every topic possible.

00:25:50:13 - 00:25:53:19

I mean,

I think we were up to 20 categories

00:25:53:19 - 00:25:58:17

and we still have people suggesting

different things and,

00:25:58:17 - 00:26:02:14

you know, at some point we are going to

just have to cut it off and

00:26:03:14 - 00:26:04:11

and that would be that.

00:26:04:11 - 00:26:06:16

But there's

00:26:06:16 - 00:26:09:07

always kind of got to follow the market.

00:26:09:07 - 00:26:10:25

And if there are

00:26:10:25 - 00:26:14:07

if there are interesting trends

developing, like, for example, we had

00:26:15:11 - 00:26:17:11

and I know

this is also relevant to you, but

00:26:17:11 - 00:26:19:27

we have a rental Preneur Board

for the first time

00:26:20:10 - 00:26:23:14

and our awards are always about being

00:26:23:14 - 00:26:26:17

as inclusive and diverse as possible.

00:26:26:17 - 00:26:31:18

And this was a segment that we saw that

probably wasn't enough

00:26:32:12 - 00:26:38:14

emphasis, things being placed on these,

you know, traditional hosts.

00:26:38:21 - 00:26:39:12

Essentially.

00:26:39:12 - 00:26:43:16

They're not the big property managers,

but they are hosts in their own right

00:26:43:16 - 00:26:47:09

and they're renting out properties and

they might be scaling their portfolios.

00:26:47:19 - 00:26:50:18

And they're a big part of this,

this industry as well.

00:26:50:18 - 00:26:55:07

So we're delighted to bring in

for the first time.

00:26:55:24 - 00:26:59:04

I love I love, love, love this,

because I think that was one of the things

00:26:59:04 - 00:27:02:07

that really sort of struck me again,

sort of being a little bit

00:27:02:07 - 00:27:04:24

I mean, what's interesting about

I think both you and I.

00:27:04:24 - 00:27:07:23

Correct,

because we're not we're not actually

00:27:07:23 - 00:27:10:23

like I don't have a short term

rental property right now.

00:27:10:23 - 00:27:12:10

Like, part of the reason I'm doing

this podcast

00:27:12:10 - 00:27:14:12

is because I want everyone

to tell me how to do it. So I can.

00:27:15:16 - 00:27:17:01

Tell you to ask questions.

00:27:17:01 - 00:27:19:02

You Thank you, thank you.

00:27:20:14 - 00:27:22:15

But like,

you know, as a consequence of that,

00:27:22:15 - 00:27:24:27

we have a little less skin in the game,

so to speak.

00:27:24:27 - 00:27:29:02

So what was so interesting to me,

you know, in full transparency and again,

00:27:29:06 - 00:27:31:01

I'm not trying to be controversial,

00:27:31:01 - 00:27:34:12

but but sort of the very much

like the division.

00:27:34:12 - 00:27:35:12

Right.

00:27:35:12 - 00:27:38:26

That sometimes feels like it gets over

highlighted in the business.

00:27:38:26 - 00:27:42:23

And maybe because it's provocative

between like, oh, what's a rental preneur?

00:27:42:23 - 00:27:45:27

Or like an individual host

versus like a property manager

00:27:45:27 - 00:27:48:29

or vacation

rental manager and like, you know,

00:27:49:19 - 00:27:52:22

because rightfully so, maybe

there's a lot of people who say, look,

00:27:52:22 - 00:27:56:17

before Airbnb was a thing, I was doing

this like, this is a new thing.

00:27:56:17 - 00:27:58:13

That's not the new thing.

00:27:59:13 - 00:28:00:03

However,

00:28:00:03 - 00:28:04:11

Airbnb has done

an amazing job of bringing, you know, that

00:28:04:11 - 00:28:07:17

that type of business,

our business, into the mainstream.

00:28:08:03 - 00:28:10:27

And they've done an incredible job,

hopefully providing folks

00:28:10:27 - 00:28:14:19

with an opportunity

for upward mobility as a consequence.

00:28:14:29 - 00:28:17:05

And they've provided a bunch of travelers

00:28:17:25 - 00:28:20:00

with alternative options to your point.

00:28:20:11 - 00:28:23:12

So I love this idea,

like, let's bring ourselves together.

00:28:23:12 - 00:28:26:20

Let's celebrate both sides of that fence,

which I think is where you are.

00:28:26:21 - 00:28:27:18

You're Yeah.

00:28:27:18 - 00:28:29:26

You're headed with that, I think.

00:28:29:26 - 00:28:30:20

Totally. Yeah.

00:28:30:20 - 00:28:34:07

I mean, as a as a journalist,

I've got to be impartial

00:28:34:24 - 00:28:36:22

on these different matters.

00:28:36:22 - 00:28:38:27

But nevertheless, you do say,

00:28:40:13 - 00:28:44:09

rightly or wrongly,

maybe some some Airbnb bashing at times.

00:28:44:09 - 00:28:47:10

And no,

00:28:47:10 - 00:28:50:21

I'm perhaps some of that is

there is some merit that

00:28:51:06 - 00:28:56:04

this course this isn't an industry

that just started in in 2008

00:28:56:04 - 00:28:58:29

when rightly and they started to launch.

00:28:59:10 - 00:29:02:02

But I think at the same time,

00:29:02:18 - 00:29:05:26

whether you agree with everything,

every decision

00:29:05:26 - 00:29:08:26

that they're making along the way,

there's still an industry

00:29:08:26 - 00:29:12:26

that has really accelerated

just in the last couple of years

00:29:14:21 - 00:29:15:16

and this now coming

00:29:15:16 - 00:29:17:17

up to coming up to five years and,

00:29:18:16 - 00:29:23:14

you know, product launches, I think

I think whatever anyone would say as well

00:29:23:14 - 00:29:26:25

is if there's one person you listen to

in this industry,

00:29:28:08 - 00:29:30:09

I get short term rentals for a minute. But

00:29:31:17 - 00:29:33:23

Brian Chesky on on right

00:29:33:25 - 00:29:37:05

So any communication channel he

00:29:37:23 - 00:29:41:01

he is always ahead of the game

00:29:41:01 - 00:29:44:15

with the latest trends and the

00:29:46:09 - 00:29:48:12

innovations in the sector as well.

00:29:50:04 - 00:29:53:20

And I mean even he's to some extent now

00:29:53:20 - 00:29:56:23

rental preneur he's he's hosting

people within his own

00:29:57:26 - 00:29:58:25

business.

00:29:58:25 - 00:29:59:07

Yeah.

00:29:59:07 - 00:30:03:03

And encouraging digital nomads

00:30:03:03 - 00:30:06:24

to travel around

and stay in an Airbnb listing

00:30:06:29 - 00:30:10:15

But yeah, whether you agree or not, Airbnb

00:30:10:15 - 00:30:14:00

has this huge marketing and PR machine.

00:30:14:06 - 00:30:16:21

But what I want to do

is like sort of, I'll bring it in.

00:30:16:21 - 00:30:18:27

So because you're giving me so.

00:30:18:28 - 00:30:23:02

Paul, what I love, love, love

about what you're saying right now is I'm

00:30:23:02 - 00:30:26:13

I'm getting this sort of thread like I'm

starting to connect some dots here.

00:30:26:22 - 00:30:29:26

And what is really, really interesting

about all the things we're talking about,

00:30:30:03 - 00:30:32:25

which is technology, right?

00:30:32:25 - 00:30:37:22

Regulation and, you know, Airbnb

and like the reality of this,

00:30:38:03 - 00:30:40:13

all three of those are

those are outstanding factors

00:30:40:13 - 00:30:43:13

that a lot of people in this business

may or may not have control over.

00:30:44:00 - 00:30:44:17

Right.

00:30:44:17 - 00:30:48:10

Yeah, those are things that are happening

can feel like they're

00:30:48:10 - 00:30:52:11

happening to us

as people operating in this industry.

00:30:53:16 - 00:30:56:11

And what's what's sort of like

what's striking me at the moment

00:30:56:11 - 00:30:59:25

is that like you can either

sort of try to ignore them

00:31:00:03 - 00:31:03:24

or try to bash them

and try not to get involved in them.

00:31:03:24 - 00:31:06:20

Or you can embrace that there's a change

of come in

00:31:07:05 - 00:31:09:13

and evolve along with them.

00:31:09:25 - 00:31:10:19

Right?

00:31:10:21 - 00:31:13:29

It was

I think it was in Vegas when, wasn't it?

00:31:13:29 - 00:31:18:03

We were talking about the AP

and they were was the Airbnb

00:31:18:03 - 00:31:21:01

bash has been.

00:31:21:18 - 00:31:23:00

Are being bust.

00:31:23:00 - 00:31:25:15

I had the impression that exactly.

00:31:25:16 - 00:31:27:17

You and I are rebranding it. It's Airbnb.

00:31:27:17 - 00:31:32:11

Bailey Airbnb was it was the app and bust

originally your your wedding your.

00:31:32:18 - 00:31:35:27

No, no I mean I know the Twitter handle

but we're not going to call. Yeah

00:31:37:05 - 00:31:38:17

exactly. It's

00:31:39:26 - 00:31:41:08

it's an industry that

00:31:41:08 - 00:31:45:20

Airbnb has whether we like or not,

played a part in the growth

00:31:45:20 - 00:31:49:14

and the awareness of the industry

and and separately sort of the

00:31:50:28 - 00:31:55:04

the regulatory

I think the scrutiny on this industry

00:31:55:13 - 00:31:59:29

and rightly so, there should be scrutiny

with any industry or business

00:32:00:29 - 00:32:03:07

that it has

00:32:03:07 - 00:32:06:25

maybe helped other booking platforms

00:32:06:25 - 00:32:11:19

or other of a host of event promoters

who want to scale portfolio.

00:32:11:21 - 00:32:14:09

They can look at the success

that the NBA has had

00:32:14:20 - 00:32:19:16

and maybe they can take learnings from it

or maybe they can take it

00:32:19:17 - 00:32:20:11

their own route as well.

00:32:20:11 - 00:32:24:29

And everyone has their own business model

in their own direction

00:32:24:29 - 00:32:25:29

that they want to go in.

00:32:25:29 - 00:32:29:29

So yeah, I think

hopefully that's the impartial answer.

00:32:29:29 - 00:32:31:08

I can give you.

00:32:31:10 - 00:32:31:26

I like it.

00:32:31:26 - 00:32:34:24

I know you are like,

don't try to bait me into a argument.

00:32:35:16 - 00:32:39:29

It's usually me trying to, well,

maybe not bait, but provoke.

00:32:39:29 - 00:32:43:17

Yeah, Yeah. With the right words.

00:32:44:17 - 00:32:47:25

Once again,

Paul, you're doing such a great job again.

00:32:47:26 - 00:32:49:13

Now you're going to have

so much more empathy.

00:32:49:13 - 00:32:52:19

Next time you interview someone,

you're like, Oh, I see how this is.

00:32:53:28 - 00:32:56:10

So I also hopefully I'm playing fair.

00:32:57:11 - 00:33:00:00

You what?

00:33:00:00 - 00:33:04:25

I want to pull more on the thread

of the technology because so one,

00:33:04:25 - 00:33:09:08

selfishly I'm like, okay, so you did this

amazing webinar and what what is it?

00:33:09:08 - 00:33:10:19

Where are we going?

00:33:10:19 - 00:33:11:28

What's what's the answer?

00:33:11:28 - 00:33:16:16

What are people looking for

in terms of data and technology webinar?

00:33:16:16 - 00:33:19:25

We were doing on Yes, it is Tuesday.

00:33:19:25 - 00:33:23:08

We called it Data with Destiny Predicting

00:33:24:11 - 00:33:26:10

stories. I mean, I love these.

00:33:26:24 - 00:33:28:11

This is one of the best parts of webinars.

00:33:28:11 - 00:33:30:17

You have complete

control over the titles, but

00:33:31:19 - 00:33:33:19

I think Dates with Destiny is

00:33:33:19 - 00:33:39:02

is such a it's a

so it's exactly where the sweet spot

00:33:39:02 - 00:33:42:05

where we're trying to get

because yeah, companies

00:33:43:02 - 00:33:46:29

I mean everyone relies on data at the end

of the day and this industry as well

00:33:46:29 - 00:33:51:20

and people may be just looking at,

you know, what is the data that we need,

00:33:51:20 - 00:33:57:19

How can we deploy this

as efficiently as possible?

00:33:57:19 - 00:34:03:13

We had to go as well, metasearch companies

based out of Germany as well.

00:34:03:22 - 00:34:09:00

And they were providing some some really

fascinating insights on how that providing

00:34:09:00 - 00:34:14:25

a more personalized, curated selection

of vacation rentals around the world.

00:34:14:25 - 00:34:16:29

So it's it's it's very much

00:34:16:29 - 00:34:19:16

there's all this data around

how are you scraping

00:34:19:16 - 00:34:23:21

how are you extracting

the most important data

00:34:23:22 - 00:34:28:05

not just not just sort of in general,

but the most important data to you,

00:34:28:29 - 00:34:31:11

maybe that's on hyper

00:34:31:11 - 00:34:33:16

hyper local market data

00:34:34:00 - 00:34:37:10

for you,

or maybe that's informing companies

00:34:37:10 - 00:34:39:22

where they're going to expand

their portfolios to

00:34:39:22 - 00:34:43:05

or whether it's investment plans,

whether they're going to invest.

00:34:43:05 - 00:34:46:21

So it's really fascinating

00:34:47:19 - 00:34:48:13

that cool

00:34:48:13 - 00:34:50:15

and something that I'm learning about

00:34:51:13 - 00:34:53:16

data is always something

that's going to be around

00:34:53:16 - 00:34:55:00

and it's going to keep to those things.

00:34:55:00 - 00:34:57:24

So we'll certainly be tracking it.

00:34:58:17 - 00:34:59:25

I love this. Well, all right.

00:34:59:25 - 00:35:01:13

Well, I'm going to go back

and listen to the webinar.

00:35:01:13 - 00:35:03:11

Hopefully it's on demand somewhere.

00:35:03:11 - 00:35:05:00

Is is I'll send it to you.

00:35:05:00 - 00:35:05:22

All right.

00:35:05:22 - 00:35:08:26

We'll put it we're going to put it

in the show notes, too.

00:35:08:26 - 00:35:11:29

I think that that's a really interesting

point that you bring up, Right.

00:35:11:29 - 00:35:16:05

Which is that, you know,

I generally just when an industry

00:35:16:05 - 00:35:19:22

is in, it's

sort of like infancy teenage years, right?

00:35:19:22 - 00:35:23:13

Like there is so much tech out there,

there's so much data out there.

00:35:23:13 - 00:35:24:20

And it is really hard to understand.

00:35:24:20 - 00:35:28:01

Okay, like, is this a useful technology,

is this useful data?

00:35:28:25 - 00:35:32:04

But I expect that that will sort of change

as time goes on

00:35:32:04 - 00:35:36:26

and sort of again, at the Shorty Awards,

the winners will come a rise to the top.

00:35:38:04 - 00:35:40:02

Well, Paul, I

00:35:40:02 - 00:35:43:26

again, totally allowed to do

shameless plugs on this.

00:35:43:26 - 00:35:47:09

You have some really exciting things

happening in 2023,

00:35:47:29 - 00:35:50:17

and we just talked about COVID

and virtual things,

00:35:50:17 - 00:35:54:21

but these are IRL in real life events

that are happening.

00:35:55:05 - 00:35:58:11

Talk to me because you've just

partnered up with Skift Yes, yeah.

00:35:58:18 - 00:36:02:12

I mean, the next couple of months

in our calendar

00:36:02:29 - 00:36:05:10

I know that that's happening,

it seems that

00:36:05:21 - 00:36:08:14

we've got some,

some really exciting announcements.

00:36:09:06 - 00:36:11:19

I mean, firstly,

00:36:12:05 - 00:36:16:16

I'm not sure exactly when this episode

is coming out, but in a couple of weeks

00:36:16:16 - 00:36:20:22

time we'll be hosting the Shorties

Awards again.

00:36:20:22 - 00:36:24:06

Delighted to be back in person

and we're actually doing this.

00:36:24:28 - 00:36:27:15

We always find a unique venue

to do it as well.

00:36:27:15 - 00:36:30:24

So we've we've picked the orbit, which is

00:36:32:00 - 00:36:33:01

designed by Anish

00:36:33:01 - 00:36:37:03

Kapoor as well,

and it's this big twisty sculpture

00:36:37:03 - 00:36:40:18

outside of what was the Olympic

Stadium 2012

00:36:42:03 - 00:36:45:01

and fantastic

views overlooking London as well.

00:36:45:01 - 00:36:46:19

So we think it's the perfect venue

00:36:46:19 - 00:36:50:12

for this type of event

and we really like that unique

00:36:50:13 - 00:36:53:28

and quite casual vibe

with this particular awards.

00:36:55:05 - 00:36:56:14

We'll be there, don't worry.

00:36:56:14 - 00:36:57:01

Oh, yes.

00:36:57:01 - 00:37:00:01

Well, Ed and I are a sponsor as well,

so again,

00:37:00:01 - 00:37:02:10

we're grateful for the support for that.

00:37:03:05 - 00:37:06:03

And on top of that as well, we've

00:37:06:26 - 00:37:10:14

announced just in the last couple of weeks

that we partnered with Skift as well.

00:37:10:26 - 00:37:14:26

Skift is a publication

that hopefully all or.

00:37:15:28 - 00:37:17:29

Well, put it in the show notes

if you don't know about it.

00:37:19:03 - 00:37:21:10

All, all of your listeners and viewers

00:37:21:10 - 00:37:24:14

I'm sure, are aware of Skift

and what they're doing.

00:37:24:14 - 00:37:28:08

And we are partners and two events

this year

00:37:29:03 - 00:37:32:24

and in June

they're hosting a short ten minute summit

00:37:32:24 - 00:37:37:16

and some speakers are still being

content. But.

00:37:37:16 - 00:37:40:20

Skift doing most of the work

for this one that we are

00:37:41:10 - 00:37:44:21

partnering in terms of moderating,

and we'll be doing some interviews

00:37:44:21 - 00:37:45:18

there as well.

00:37:45:18 - 00:37:49:16

So it seems like a big milestone

to announce this

00:37:49:16 - 00:37:54:10

and really get to

some of the big leaders across the course.

00:37:54:10 - 00:37:58:09

The states that we keep coming across

from Europe and elsewhere, I'd say.

00:37:58:25 - 00:38:01:13

And then on top of that,

we are going to be

00:38:02:08 - 00:38:06:01

hosting our own Nobu

summit in November as well. So

00:38:07:03 - 00:38:07:23

we've already got

00:38:07:23 - 00:38:11:20

prospective agenda out there

with deliberately timed as well

00:38:12:08 - 00:38:16:06

to be the last day of world

travel market that we have in London.

00:38:16:07 - 00:38:21:17

So we're really going to go you're going

to have these converging audiences,

00:38:21:17 - 00:38:27:00

maybe not solely in short term rentals,

but why the hospitality and travel?

00:38:27:00 - 00:38:30:18

And I think it's just a really exciting

development as well.

00:38:30:18 - 00:38:33:07

So we're looking forward to

00:38:35:14 - 00:38:37:25

presenting this

this new event in partnership

00:38:37:25 - 00:38:40:23

with Skift, sharing insights

00:38:41:24 - 00:38:46:14

and tour expertise

and yet will encourage people

00:38:46:14 - 00:38:51:08

to book tickets in the meantime

and see lots of either in person as well.

00:38:52:02 - 00:38:52:21

I love this.

00:38:52:21 - 00:38:56:00

Well, you know, we'll be there

and this is very, very exciting.

00:38:56:16 - 00:38:57:26

I love the last one, right?

00:38:57:26 - 00:39:01:02

Like, it just encourages us to go

a little bit beyond our four walls, right?

00:39:01:02 - 00:39:04:06

Like,

let's bring in a few industries together.

00:39:04:06 - 00:39:05:29

I don't know what you think.

00:39:05:29 - 00:39:09:18

It's we saw each other,

as I said, there may but

00:39:10:21 - 00:39:11:27

COVID and

00:39:11:27 - 00:39:16:24

lockdowns, it's

still doing the podcast and zooms, etc.

00:39:16:24 - 00:39:21:28

but it seems like such a long time ago

and that that human bond

00:39:21:28 - 00:39:24:23

and that in-person element is

00:39:25:10 - 00:39:28:00

we have maybe a newly learned

00:39:28:05 - 00:39:31:03

appreciation of that's the real benefit of

00:39:32:07 - 00:39:35:13

whether that's being there

in the conference center

00:39:35:13 - 00:39:38:06

and talking about products or news

or whether you're

00:39:38:07 - 00:39:40:21

just in the bath

or just having a drink or something.

00:39:40:22 - 00:39:43:04

It's really important.

00:39:43:04 - 00:39:44:14

100%. Yeah.

00:39:44:14 - 00:39:47:18

No, it's a game changer,

definitely to go to these events

00:39:47:18 - 00:39:50:17

and be able to meet people in person

and like you said,

00:39:50:17 - 00:39:54:00

probably see people that you've talked

to before virtually or emailed

00:39:54:00 - 00:39:56:11

or followed on Twitter and then meet them

00:39:57:04 - 00:40:00:08

and confirm that they're not avatars

in your imagination.

00:40:00:08 - 00:40:00:26

Absolutely.

00:40:00:26 - 00:40:03:18

We know quite a lot,

hopefully in the metaverse. Yet

00:40:04:26 - 00:40:07:18

I can't predict the future, but.

00:40:08:26 - 00:40:11:09

Oh, Paul,

I've had so much fun talking to you today.

00:40:11:28 - 00:40:15:07

We will we'll get this podcast out

before the shorties

00:40:15:07 - 00:40:17:18

so that everyone can hear about it.

00:40:17:18 - 00:40:21:20

And we're super, super excited

to be joining you there in just a short

00:40:21:20 - 00:40:25:14

few short weeks, days,

whoever time we're in the metaverse.

00:40:25:16 - 00:40:26:11

I now

00:40:27:02 - 00:40:29:23

the time I think the time

is going to go by very quickly.

00:40:29:23 - 00:40:33:04

But yeah, really echo

what you say, Mariah, really.

00:40:33:04 - 00:40:37:00

Thank you very much

for having us on the podcast.

00:40:37:00 - 00:40:39:28

Look forward to seeing you

and lots of that industry people

00:40:40:22 - 00:40:43:06

at the awards or at the summit and.

00:40:43:06 - 00:40:46:06

Skift And please do approach us Well,

00:40:46:07 - 00:40:49:29

we're happy to discuss

anything related to the industry.

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