Tech that Puts the Customer First with Marcus Rader
In this week's episode, Jamie sits down with Marcus Rader, the Founder and CEO of Hostaway. Hostaway is a vacation rental software company that’s on the path to becoming the platform with the biggest market share in our industry.
Back in 2015, before the STR boom happened, Marcus saw us heading in this direction. He noticed homeowners sitting on properties, only using them for a few weeks out of the year, and not capitalizing on them — so he decided to dedicate his career to helping STR owners.
The majority of the tech in the industry was created by people within the industry, but with no experience in tech — and that’s where Hostaway is different. It was created by people who started in the tech space and know exactly what it takes to build a tech platform. Their 150 staff members pride themselves on putting the customer first, and their motto is that they’ll only build something if they can build it better than someone else. That’s how they differentiate themselves from the competition. With the industry constantly changing its rules, regulations, and ways to operate your business, Hostaway is continuously finding ways to improve their user experience and help owners thrive in this industry.
Jamie and Marcus discuss where Marcus sees the market today, as well as where he believes we’re headed for the rest of the decade.
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