Growing Your Vacation Rental Business with Brooke Pfautz from Vintory
In Episode 59 of STR Data Lab, Jamie Lane welcomes Brooke Pfautz, Founder and CEO of Vintory, who brings over 16 years of industry experience. Brooke shares his journey in the vacation rental sector, emphasizing his passion for numbers and metrics. He explains that Vintory focuses exclusively on the supply side, helping property managers in expanding their portfolios. He also discusses the concept of co-hosting and property management, noting that many short-term vacation rental managers began their careers as co-hosts.
Jamie and Brooke dive into critical concepts like customer acquisition cost and the lifetime value of new properties. Brooke outlines key growth strategies, including leveraging referrals, providing value to realtors, participating in community activities, and using direct mail—an effective technique in the sector. He highlights the importance of consistency and patience in marketing to attract and retain customers, drawing parallels between customer acquisition costs and lifetime value metrics in both the vacation rental and SaaS industries.
The episode also explores the potential benefits of diversifying into different markets. Brooke talks about Vintory's operational strategies and how his innovative approach to idea-sharing on LinkedIn led to his book, "Vacation Rental Secrets." This book offers insights from 52 top vacation rental managers, each sharing their top 10 industry mistakes, making it a valuable resource for investors.
Don't miss this episode for a deep dive into effective strategies for growth in the vacation rental industry.
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