Tuesday, November 17 at 9:00-10:00am PT
The Oregon STR playbook: how DMOs are using AirDNA data
Join Travel Oregon, Oregon’s Mt Hood Territory, Visit Grants Pass, and Blue Room Research for a live, 60-minute panel on how they use AirDNA day to day. From shaping county STR policy to answering resident concerns and planning for the season ahead, hear how destinations across Oregon are putting short-term rental data to work, then bring your questions to the panel.
Plus, find out what’s available to your destination through AirDNA’s partnership with Travel Oregon.
You’ll learn:
- What STR data can show you about your destination, down to town level
- How Oregon DMOs share insights with their boards, partners, and residents
- How to build a simple data routine, even as a team of one
Free to attend.
Real Oregon stories. Real data. 60 minutes.
Your hosts:
- Bryan Mullaney: Director of Strategy, Research and Analytics, Travel Oregon
- Michael Cavanaugh: Tourism Programs Manager, Oregon’s Mt Hood Territory
- Griffyn Storm: Marketing Director, Visit Grants Pass
- Steve Halasz: Founder and CEO, Blue Room Research
- Kevin Gassaway: Account Manager at AirDNA, moderating
Can't make it? Register anyway and we'll send the recording.
60 min
Tuesday Nov 17, 9am PT
4
Oregon DMOs and tourism researchers
Q&A
Put your questions to the panel
Free
For Oregon DMOs and partners
Oregon STR Playbook FAQ
The Oregon STR Playbook webinar is a free, 60-minute live panel where DMOs and research partners from across Oregon share real stories of how they use AirDNA data in their destinations, followed by an audience Q&A.
The webinar is on Tuesday, November 17, from 9:00 to 10:00am PT. If you can't attend at that time, register anyway and we'll send you the recording.
The webinar is for anyone working to grow or manage tourism in a destination with short-term rentals. The panel is built around Oregon, so it’s especially useful for DMOs and tourism partners across the state, but if you’re in a nearby or similar destination, you’re very welcome to join.
Getting started. The metrics panelists check first, and a quick win if you’re new to AirDNA.
Understanding your market. How STR supply compares with hotels, where demand is concentrated, and how it shifts by season.
Planning ahead. Using booking pace to time campaigns and give partners an early heads-up.
Policy, community, and reporting. Using STR data in policy and resident conversations, and building a simple monthly report for your board and partners.
You’ll hear from Bryan Mullaney (Travel Oregon), Michael Cavanaugh (Oregon’s Mt Hood Territory), Griffyn Storm (Visit Grants Pass), and Steve Halasz (Blue Room Research), with Kevin Gassaway from AirDNA moderating.
No, you don’t need to be using AirDNA to attend. Whether you’re a long-time user or just curious about what short-term rental data can do for your destination, you’ll find plenty to take away.
Oregon destinations can access AirDNA data through AirDNA’s partnership with Travel Oregon. Contact us to find out what’s available for your destination.
Yes, it’s completely free to attend.
Yes. Register anyway and we’ll send the recording after the session.