Crafting Memorable Guest Experiences with Tyann Marcink

In this episode of STR Data Lab, Jamie Lane, Chief Economist at AirDNA, sits down with Tyann, the 'Queen of Guest Experience,' to explore the art of guest communication in the short-term rental space. Tyann shares her personal story, reflecting on how clear, consistent communication has been key to her success. From early challenges with math in college to her rise as an industry leader, she brings authenticity and insight to the conversation.

Tyann’s journey started in 2007 as a "hobby host," and today, she manages multiple property brands in Missouri, including historical rehabs and purpose-built homes. She also highlights her role at Touch Stay, a digital guidebook platform, explaining how its features elevate guest communication and enhance the overall experience. A recent Touch Stay study involving over 2,000 travelers revealed that guests who receive six or more messages tend to spend 60% more and report higher satisfaction.

During the episode, Tyann stresses the importance of tailoring communications for different preferences, utilizing channels like email, text, and even video. She also touches on the finer details of setting up a vacation rental, emphasizing that addressing even small guest concerns can significantly improve their stay.

The discussion moves into how evolving technology is meeting rising guest expectations, and how property managers can leverage digital tools to streamline operations. Tyann wraps up with an unforgettable story of a guest accidentally leaving an urn behind—reminding us of the unpredictable, yet rewarding nature of the business. She encourages listeners to connect with her on social media and explore Touch Stay to boost their property’s guest experience.

You don’t want to miss this episode!

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https://tyannmarcink.com/blog/

https://x.com/tyannmarcink

https://www.linkedin.com/in/tyannmarcink/

www.touchstay.com

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Signup for AirDNA for FREE👇

https://app.airdna.co/data

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Connect with Jamie on LinkedIn and Twitter:

LinkedIn: https://www.linkedin.com/in/jamiehlane/