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How Taylor Swift’s Tour Transformed Local Economies and STR Markets

November 29, 2023

ARTICLE SUMMARY

Taylor Swift's Eras Tour had a significant impact on the short-term rental industry in the United States, garnering $27.3 million in revenue for STRs in the 20 cities she visited. The tour is also expected to have a significant impact on the STR industry in Europe when it comes there next summer.