Short-term rental hosts are investing heavily in high-end design and amenities to attract affluent travelers and boost profitability. According to AirDNA, bookings for rentals priced between $1,000 and $1,500 per night rose 15% in 2024, outpacing lower-tier growth. Hosts are turning to professional designers to create standout experiences with features like golf simulators, hammock gardens and branded interiors. One luxury rental in Palm Desert generated $300,000 in a year—more than quadruple what it might have earned without professional styling. AirDNA’s Jamie Lane says the trend reflects an “amenities arms race” as hosts compete for higher rates and better returns.

The trend we’re seeing in short-term rentals right now is an amenities arms race.

AirDNA reports luxury short-term rentals priced over $1,000 a night are booming as hosts invest in premium design and amenities.

The Short-Term Rental Hosts Spending Big to Trick Out Their Vacation Properties

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The Short-Term Rental Hosts Spending Big to Trick Out Their Vacation Properties