Top 14 Airbnb Markets in New Hampshire

New Hampshire may be small in size, but it packs a mighty tourism punch with its rugged White Mountains, pristine lakes, and quintessential New England towns. From ski-town getaways and lakeside retreats to bustling college hubs, the Granite State offers a surprising array of profitable short-term rental (STR) opportunities. Below, we rank the 14 strongest Airbnb markets in New Hampshire using AirDNA’s proprietary Market Score.

What Is AirDNA’s Market Score?

Market Score is AirDNA’s all-in-one metric for gauging STR attractiveness in any given area. Each score (0–100) is calculated from five core pillars:

• Investability
• Rental Demand
• Revenue Growth
• Seasonality
• Regulation

Higher scores signal stronger overall market health. Within the AirDNA platform, each pillar also carries its own 0–100 score, empowering hosts and investors to drill into the metric that matters most to them—whether it’s occupancy stability, ADR potential, or regulatory risk.

Understanding Markets vs. Submarkets

This list focuses mainly on submarkets, which AirDNA defines as smaller, more targeted geographies—think ski villages, lake communities, or college towns—within a broader region. Though they may not command the same name recognition as larger cities, submarkets often:

• Present lower purchase prices and less competition
• Cater to niche traveler segments (e.g., mountain bikers, leaf peepers)
• Deliver outsized revenue potential relative to property cost

For investors seeking hidden gems, submarkets can provide exceptional ROI when the right fundamentals are in place.

Airbnb Market Overview in New Hampshire

New Hampshire’s STR landscape is centered on outdoor recreation and seasonal tourism. The White Mountains lure skiers in winter and hikers in summer; Lake Winnipesaukee and the state’s many smaller lakes drive warm-weather demand; and college towns such as Keene and Manchester add a layer of year-round business and academic travel. Although the state has adopted some STR regulations, most areas remain host-friendly, especially compared with neighboring Massachusetts and Maine. Taken together, these dynamics create a diversified, resilient market for both new and seasoned Airbnb investors.

Top 14 Airbnb Markets in New Hampshire (Ranked by Market Score)

14. Berlin

Market Score: 27.95

Average Annual Revenue: $24,354

Once a bustling mill town, Berlin is reinventing itself as an outdoor recreation hub near Jericho Mountain State Park, popular for ATVing and snowmobiling. Low home prices make it a cost-effective entry point for investors betting on tourism-driven revitalization.

13. Conway / Attitash MTN

Market Score: 29.96

Average Annual Revenue: $50,763

Conway sits at the gateway to the White Mountains and Mount Washington Valley, attracting leaf peepers, skiers, and summer hikers alike. Higher ADRs offset pronounced seasonality, while nearby Attitash Mountain Resort adds year-round adventure appeal.

12. Alton Bay

Market Score: 40.16

Average Annual Revenue: $53,974

Nestled on the southern tip of Lake Winnipesaukee, Alton Bay offers classic lake-life experiences—boating, fishing, and sunset cruises. High summer occupancy and premium waterfront rates drive its robust revenue potential.

11. Lincoln / Thornton

Market Score: 40.28

Average Annual Revenue: $44,039

Home to Loon Mountain and minutes from Franconia Notch, Lincoln and neighboring Thornton thrive on four-season tourism. Condos near the slopes and single-family cabins in the woods are equally popular with visitors.

10. Concord

Market Score: 41.45

Average Annual Revenue: $34,176

As the state capital, Concord balances government, medical, and leisure travel. Steady, less seasonal demand translates to reliable occupancy, making it attractive for investors prioritizing consistency over high ADR peaks.

9. East Burke

Market Score: 44.25

Average Annual Revenue: $36,694

East Burke anchors Vermont’s Kingdom Trails mountain-biking network and sits just over the state line, drawing adventure travelers into northern New Hampshire as well. Its shoulder-season sports tourism helps smooth revenue volatility.

8. Manchester

Market Score: 52.98

Average Annual Revenue: $32,775

New Hampshire’s largest city boasts a growing tech sector, vibrant downtown, and proximity to Boston’s northern suburbs. Year-round business and medical travel underpin occupancy, while events at SNHU Arena provide weekend demand spikes.

7. Claremont / Lebanon

Market Score: 54.55

Average Annual Revenue: $36,210

Anchored by Dartmouth College and Dartmouth Health, the Claremont-Lebanon corridor enjoys a steady influx of academic and medical visitors. Limited hotel inventory pushes travelers toward STRs, supporting healthy ADRs even in slower months.

6. Bethlehem

Market Score: 54.6

Average Annual Revenue: $46,249

Located in the heart of the White Mountains, Bethlehem appeals to hikers, skiers, and art enthusiasts alike. Its historic downtown and proximity to I-93 make it a convenient base for exploring Franconia Notch and the Presidential Range.

5. North Troy

Market Score: 56.9

Average Annual Revenue: $49,567

Just minutes from the Canadian border and Jay Peak Resort, North Troy capitalizes on cross-border tourism and ski traffic. Affordable real estate paired with strong winter ADRs create a compelling value proposition.

4. Keene

Market Score: 62.16

Average Annual Revenue: $36,606

Home to Keene State College and a charming downtown filled with breweries and boutique shops, Keene enjoys balanced demand from students’ families, corporate visitors, and seasonal tourists exploring southwestern New Hampshire.

3. Brattleboro

Market Score: 66.94

Average Annual Revenue: $30,432

Though technically in Vermont, Brattleboro’s cross-river influence extends into New Hampshire’s Cheshire County. Its vibrant arts scene, farmers’ markets, and outdoor access attract urbanites from Boston and New York seeking weekend escapes.

2. White River Junction

Market Score: 67.04

Average Annual Revenue: $53,213

This rail-town-turned-arts-hub straddles the Vermont-New Hampshire border near Dartmouth College and the Upper Valley medical complex. High ADRs, robust year-round visitation, and limited hotel supply fuel strong STR performance.

1. Fairlee

Market Score: 69.41

Average Annual Revenue: $32,105

Sitting on the banks of Lake Morey and Lake Fairlee, this tranquil community benefits from four-season lake tourism, including the famous 4.3-mile Lake Morey Skate Trail in winter. With limited STR competition and steady regional demand, Fairlee tops our New Hampshire rankings.

Should You Invest in New Hampshire?

New Hampshire’s combination of outdoor recreation, proximity to major Northeastern metros, and relatively favorable regulatory climate make it an appealing state for short-term rental investment. Coastal inventory is limited (only a 13-mile shoreline), so the lion’s share of opportunity lies inland—especially in lake and mountain submarkets.

If you’re seeking premium nightly rates and are comfortable with seasonality, lake towns such as Alton Bay or ski-centric markets like Lincoln offer strong upside. Investors prioritizing steadier year-round occupancy may find Manchester, Concord, or Lebanon more attractive thanks to their diversified demand drivers.

Overall, the Granite State’s eclectic mix of adventure tourism, college towns, and small-city commerce creates a resilient STR ecosystem poised for continued growth.