Top 12 Airbnb Markets in Oklahoma

Oklahoma’s short-term rental scene is hitting its stride. From lakefront cabins in the southeast to bustling metro hubs along the I-44 corridor, the Sooner State presents investors with a wide range of opportunities. Whether you favor affordable homes with strong cash-flow potential or premium vacation rentals commanding top dollar, these are the highest-ranking Oklahoma markets according to AirDNA’s proprietary data.

What Is AirDNA’s Market Score?

Market Score is AirDNA’s all-in-one metric for gauging how attractive a location is for short-term rental (STR) investment. Each score (0–100) is built from five underlying pillars:

• Investability
• Rental Demand
• Revenue Growth
• Seasonality
• Regulation

A higher Market Score equals stronger overall market health. The AirDNA platform also supplies individual pillar scores so hosts and investors can drill down on exactly what drives performance in any location.

Understanding Markets vs. Submarkets

This list highlights both markets and submarkets:

• Markets are larger, well-defined areas such as major cities or regional vacation destinations.
• Submarkets are smaller locales—think neighborhoods, outlying towns, or lake communities—that often outperform their parent markets on specific metrics.

Blending the two reveals hidden gems and nuanced trends that investors could overlook when focusing only on statewide or city-level averages.

Airbnb Market Overview in Oklahoma

Oklahoma’s STR landscape benefits from several tailwinds: robust domestic travel, affordable housing, and a healthy mix of business, leisure, and event-driven tourism. Oklahoma City and Tulsa remain anchors for year-round corporate and leisure travel. Meanwhile, scenic getaways such as Broken Bow Lake or Medicine Park cater to vacationers looking for nature, hiking, and lake life without crossing state lines. With relatively modest regulations compared to coastal states, Oklahoma offers an inviting environment for new and seasoned STR operators alike.

Top 12 Airbnb Markets in Oklahoma (Ranked by Market Score)

12. Pawhuska

Market Score: 57.38

Average Annual Revenue: $25,571

Pawhuska—home of the Pioneer Woman Mercantile—draws culinary tourists and fans of small-town Americana. While the overall Market Score is modest, strong ADRs driven by boutique stays and pop-culture interest create pockets of profitability.

11. Muskogee

Market Score: 59.07

Average Annual Revenue: $20,931

Muskogee benefits from regional events like the Oklahoma Music Hall of Fame and the annual Azalea Festival. Affordable real estate and growing tourism give this submarket a solid entry point for budget-minded investors.

10. Woodward

Market Score: 62.52

Average Annual Revenue: $13,994

Located in northwest Oklahoma, Woodward sees consistent business travel tied to the energy and agriculture sectors. Low home prices offset its smaller revenue potential, helping hosts secure attractive cash-on-cash returns.

9. Guthrie

Market Score: 67.52

Average Annual Revenue: $18,257

Guthrie’s well-preserved Victorian downtown and steady calendar of bluegrass and rodeo events sustain year-round demand. Proximity to Oklahoma City makes it a weekend-escape favorite for metro residents.

8. Broken Bow Lake

Market Score: 93.00

Average Annual Revenue: $68,181

Broken Bow Lake is Oklahoma’s premier luxury cabin destination. High ADRs, strong occupancy, and an expanding dining scene appeal to investors targeting upscale vacation rentals.

7. Ponca City

Market Score: 94.44

Average Annual Revenue: $17,284

Ponca City offers reliable bookings driven by regional industry and ConocoPhillips corporate travel. Low acquisition costs make it attractive for investors seeking stable, low-volatility returns.

6. Medicine Park

Market Score: 94.48

Average Annual Revenue: $37,915

Medicine Park, gateway to the Wichita Mountains Wildlife Refuge, combines quirky cobblestone architecture with thriving outdoor tourism. High nightly rates relative to home prices produce robust cash flow.

5. Oklahoma City

Market Score: 95.00

Average Annual Revenue: $25,787

Oklahoma City continues to shine thanks to its convention center, NBA games, and booming tech and aerospace sectors. Diverse demand drivers reduce seasonality and underpin steady occupancy for urban rentals.

4. Lawton

Market Score: 96.77

Average Annual Revenue: $20,012

Anchored by Fort Sill, Lawton enjoys dependable military and visiting-family travel. Investors appreciate its resilient midweek occupancy and entry-level property prices.

3. Tulsa

Market Score: 99.00

Average Annual Revenue: $29,926

Tulsa’s arts scene, Route 66 heritage, and surging remote-worker population drive elevated STR demand. Revitalized districts like the Gathering Place and Blue Dome offer hosts premium ADR potential.

2. Enid

Market Score: 99.22

Average Annual Revenue: $20,584

Enid punches above its weight, supported by the Vance Air Force Base, regional healthcare, and a busy events calendar. Limited STR supply bolsters occupancy, creating room for new entrants.

1. Bartlesville

Market Score: 99.42

Average Annual Revenue: $23,457

Home to Price Tower and a thriving energy sector, Bartlesville tops the list with a near-perfect Market Score. Consistent corporate travel, cultural attractions, and low competition combine for standout STR performance.

Should You Invest in Oklahoma?

Investors eyeing the heartland will find Oklahoma’s blend of affordability, demand diversity, and moderate regulations hard to beat. Metro areas like Tulsa and Oklahoma City deliver year-round bookings and solid appreciation potential. Meanwhile, leisure-focused submarkets such as Broken Bow Lake and Medicine Park offer outsized revenue for those comfortable with seasonality.

With strong Market Scores across multiple geographies and price points, Oklahoma stands out as a well-rounded state for both new and experienced STR operators seeking dependable cash flow and long-term upside.