ARTICLE SUMMARY
Vacation rentals on platforms like Airbnb and Vrbo have been disrupting tourism for destination marketers around the world. Here, you will learn how top destination organizations are leveraging short-term rental data to stay ahead of these trends.
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Meet the experts
Intro
Measuring lodging supply
When do you need data?
Impact of events
Starting conversations with data
Telling your market's complete story
Most important metrics
Empowering local communities
Boosting off-peak travel
Covering key blind spots
Benefits of future data
Educating stakeholders
Promoting rural areas
Sustainable tourism
Hotels versus vacation rentals
Creating marketing campaigns
Takeaways