Top 12 Airbnb Markets in Mississippi

Mississippi’s vibrant culture, musical heritage, and mix of historic river towns and bustling metro areas give the state a unique edge for short-term rental (STR) investment. From the blues-filled streets of the Delta to the piney woods of the south, these are the Magnolia State’s most attractive Airbnb markets according to AirDNA’s proprietary data.

What Is AirDNA’s Market Score?

Market Score is a proprietary metric that ranks how attractive a location is for short-term rental investment. Each score is calculated based on the following five metrics:

• Investability
• Rental Demand
• Revenue Growth
• Seasonality
• Regulation

Scores range from 0 to 100, with higher scores indicating stronger overall market health. In addition to an overall Market Score, each of the five metrics receives its own score on the same scale within the AirDNA platform, allowing hosts and investors to drill down into the factors that matter most to their strategy.

Understanding Markets vs. Submarkets

This list includes a mix of the largest markets and submarkets in Mississippi, defined as:

• Markets refer to well-defined, often larger geographic areas like cities or metro regions.
• Submarkets are more granular locations such as smaller towns, historic districts, or lakeside communities within those larger regions.

Including both helps investors identify pockets of opportunity that may be overlooked when focusing solely on the state’s primary metro areas.

Airbnb Market Overview in Mississippi

Mississippi’s STR scene has grown steadily over the past few years. Civil War history draws travelers to river towns like Vicksburg and Natchez, while music fans flock to Delta hubs such as Clarksdale and Greenville. College towns, military bases, medical centers, and outdoor attractions round out the demand drivers statewide. With property prices remaining relatively low compared to neighboring states, Mississippi offers investors the chance to capture attractive yields without the sky-high acquisition costs often seen elsewhere.

Top 12 Airbnb Markets in Mississippi (Ranked by Market Score)

12. Picayune

Market Score: 73.28

Average Annual Revenue: $17,310

Located less than an hour from New Orleans and Mississippi’s Gulf Coast beaches, Picayune offers a small-town feel with quick access to big-city entertainment. Its affordable housing stock and steady weekend demand create an appealing entry point for new STR operators.

11. Laurel

Market Score: 73.99

Average Annual Revenue: $27,052

Made famous by HGTV’s hit show Home Town, Laurel lures design enthusiasts to its revitalized downtown and historic homes. Tourism has surged in recent years, helping the city post one of the state’s highest revenue potentials despite its modest population.

10. Greenville

Market Score: 74.99

Average Annual Revenue: $18,723

Greenville sits along the Mississippi River in the heart of the Delta, celebrated for its deep blues roots, casinos, and waterfront festivals. Investors benefit from lower property costs and a reliable calendar of cultural events that drive weekend demand.

9. Iuka

Market Score: 78.35

Average Annual Revenue: $20,681

Iuka is the gateway to Pickwick Lake and the Tennessee-Tombigbee Waterway, two hotspots for boating and fishing. Outdoor recreation fuels seasonal bookings, while limited STR supply keeps nightly rates competitive for hosts.

8. West Point

Market Score: 80.58

Average Annual Revenue: $20,017

Home to renowned Mossy Oak golf courses and near Mississippi State University, West Point draws both sports enthusiasts and visiting parents. Its balanced mix of leisure and college-related travel supports healthy year-round occupancy.

7. Clarksdale

Market Score: 80.91

Average Annual Revenue: $19,883

Often called the “Birthplace of the Blues,” Clarksdale welcomes music tourists to famous venues like the Delta Blues Museum and the Crossroads. The area’s cultural cachet and numerous festivals keep calendars full, especially on weekends.

6. Vicksburg

Market Score: 88.41

Average Annual Revenue: $18,002

Vicksburg combines Civil War landmarks with a growing casino scene along the Mississippi River. Steady heritage tourism and business travel linked to river commerce provide a dependable baseline for STR revenue.

5. Meridian

Market Score: 90.46

Average Annual Revenue: $18,773

Meridian is anchored by military installations, a regional medical center, and the Mississippi Arts + Entertainment Experience museum. Those diverse demand drivers cushion hosts against seasonality and yield consistent mid-week bookings.

4. Natchez

Market Score: 91.46

Average Annual Revenue: $23,431

Perched atop bluffs overlooking the Mississippi River, Natchez is famed for its antebellum architecture and spring/fall pilgrimage tours. High visitor spending and a charming historic district boost ADRs for well-positioned STRs.

3. Tupelo

Market Score: 92.62

Average Annual Revenue: $20,320

Tupelo draws worldwide attention as Elvis Presley’s birthplace, complemented by robust automotive and furniture manufacturing sectors. The city’s blend of tourism and business travel helps maintain occupancy throughout the year.

2. Hattiesburg

Market Score: 93.75

Average Annual Revenue: $24,395

Home to the University of Southern Mississippi and a major regional medical hub, Hattiesburg enjoys steady demand from parents, patients, and professionals. A growing arts scene and easy access to Gulf Coast beaches add leisure appeal.

1. Jackson

Market Score: 98.21

Average Annual Revenue: $23,818

As Mississippi’s capital and largest city, Jackson tops the list with a diversified demand mix—state government, healthcare, universities, and a revitalizing downtown. Civil rights museums and a burgeoning culinary scene also drive weekend leisure stays, giving hosts multiple revenue streams.

Should You Invest in Mississippi?

Investors looking for balanced STR fundamentals at affordable price points should keep Mississippi on their radar. Heritage-rich river towns like Natchez and Vicksburg deliver solid ADRs based on tourism, while college and medical hubs such as Hattiesburg and Meridian provide dependable weekday demand.

Meanwhile, the Delta’s music meccas and outdoor-oriented lake communities offer niche opportunities with limited competition. With a relatively friendly regulatory environment and a low cost of entry, Mississippi presents a compelling landscape for both new and seasoned Airbnb investors seeking cash-flowing assets in the Southeast.