Top Luxury Vacation Rental Amenities Guests Will Pay For

Key Takeaways

• High-end amenities like pools, gyms, and hot tubs significantly increase the desirability and profitability of luxury vacation rentals according to AirDNA data.
• Luxury travelers expect, and are willing to pay for, unique and exclusive features that enhance their stay, such as custom design, high-tech conveniences, and eco-friendly options.
• Tailoring luxury amenities to meet the expectations of a discerning clientele, including privacy, convenience, and personalized experiences, sets successful luxury rentals apart.
  

Some vacation rentals reach a level of luxury like you’ve never seen. 

Whether there’s an infinity pool overlooking the ocean, a chef's kitchen for gourmet cooking, or a home theater for private screenings, amenities are the name of the game for luxury vacation homes.

Luxury vacation rental amenities are crucial for providing an unforgettable guest experience.

If you want to attract luxury travelers to your short-term rental property, offer exclusivity, convenience, and unique amenities. Investing in high-end amenities can increase your property's appeal and set you up for success in the competitive vacation rental industry. 

That’s why AirDNA has analyzed the data to determine the most desirable luxury vacation rental amenities.

Luxury Vacation Rental Amenities Set Your Property Apart

As property owners, it's important to recognize the connection between luxury amenities and greater desirability, higher occupancy rates, and increased profitability. However, it may be unclear what exactly qualifies as a luxury amenity. AirDNA has analyzed the data to provide some insights.

Three Key Amenities for Luxury Vacation Rentals

AirDNA data shows that certain luxury amenities are not just preferred but expected by this discerning demographic, directly correlating to increased revenue and booking rates. As it turns out, there are three amenities that are markers of luxury in the short-term rental (STR) market: pools, gyms, and hot tubs. These must-have amenities are what today’s luxury traveler expects and they can significantly impact your rental's appeal and profitability. 

• Pools are found in 44% of luxury properties, versus 25% of budget properties.
• Gyms appear in approximately 24% of luxury properties, compared to 16% in budget listings.
• Hot tubs are featured in about 33% of luxury listings, while only 5% of budget properties include them.

Pools

In many luxury vacation homes, a pool is a central feature that defines the property. Data from AirDNA reveals a striking trend: luxury properties with pools not only command higher nightly rates but also boast superior occupancy levels. Specifically, luxury listings with pools see a Revenue Per Available Rental (RevPAR) increase of around 38% compared to those without pools.

Why do pools carry such weight? Pools symbolize leisure and exclusivity, two qualities at the heart of the luxury vacation experience. They offer guests a private oasis, a place to unwind and enjoy the finer things in life, directly on their doorstep. For families, they are a source of endless entertainment. For couples, pools offer the perfect setting for romantic evenings. 

When envisioning a luxury pool for a vacation rental, consider features that go beyond the standard swimming pool experience. Here are some ideas:

• Infinity Edge: Blends seamlessly with the horizon, offering breathtaking views of the ocean or mountainside.
• Underwater Lighting: For nighttime swims, adding a magical touch to the pool experience.
• Eco-friendly Saltwater: Provides a more natural swimming experience, appealing to environmentally conscious guests.
• Custom Designs: Swim-up bars or integrated waterfalls can turn the pool into an unforgettable centerpiece of the vacation experience.

Hot Tubs

Specialty amenities like hot tubs offer guests a spa-like experience, setting your property apart as a luxury destination. 

The presence of a hot tub can lead to substantial gains in both occupancy rates and RevPAR, particularly in upscale and luxury listings. With a reported RevPAR increase of around 33% for luxury properties with hot tubs, it's clear that this amenity can turn a great property into an irresistible one.

Luxury hot tubs elevate the guest experience, blending relaxation with cutting-edge features.Here are some key elements that define a high-end hot tub experience:

• State-of-the-Art Hydrotherapy Jets: Offer ultimate relaxation and muscle relief, catering to wellness-focused guests.
• Ambient Lighting: Set the mood for evening relaxation, enhancing the overall sensory experience. You don’t need to break the bank to make the lighting right—tiki torches, candles and other low cost options will do the trick!
• Built-in Sound Systems: Provide an immersive experience, allowing guests to enjoy their favorite tunes while soaking.
• Stunning Views: Ideally, position your hot tub to offer breathtaking vistas, whether overlooking the ocean, mountains, or cityscapes.
• Privacy in Landscaped Gardens: Nestle your hot tub within beautifully designed outdoor spaces, offering a secluded retreat for guests to unwind in style.

Gyms 

Approximately 24% of luxury properties feature gyms, indicating a significant trend towards wellness in the luxury market. Incorporating a well-equipped gym could be your key to attracting a niche yet sizable demographic of health-conscious guests, further distinguishing your property in a crowded luxury market.

While the inclusion of pools and hot tubs offers the largest RevPAR and occupancy boosts for higher-tier properties, the inclusion of gyms actually benefits lower-tier properties more. They experience a larger boost in RevPAR and occupancy rates.

It appears that gyms are a more attractive amenity among guests staying in lower-price properties, while guests in the luxury market think of a gym as a baseline expectation. 

A well-equipped gym is essential in meeting the expectations of the modern, wellness-conscious traveler. Here are the highlights of what a luxury gym might offer:

• State-of-the-Art Fitness Equipment: Treadmills with interactive training programs, a variety of resistance machines, and free weights cater to all fitness levels.
• Dedicated Yoga and Pilates Area: Equip an area with mats and props, offering a serene space for mindfulness and flexibility workouts.
• Chilled Towel Service and Bottled Water: These offer high-end touches that enhance the guest's workout experience, emphasizing care and convenience.
• Individual TV Screens or Surround Sound Systems: Personal entertainment options make workouts more enjoyable and engaging.

Luxury Vacation Rental Amenities Checklist

We’ve seen how pools, hot tubs, and gyms make a property more alluring and valuable—the proof is in the premium that guests are willing to pay for an exceptional experience. 

The following checklist includes additional luxury vacation rental amenities to consider if you want to increase the value you offer guests at your luxury vacation rental home. While basic amenities ensure comfort, our list focuses on those luxury additions that truly make a property stand out.

1. Private Transportation

Offering guests private transportation options, from airport pickups in a luxury vehicle to access to a private driver, emphasizes convenience and exclusivity.

2. Free Parking

Secure, convenient, and complimentary parking is a must for guests traveling with their vehicles, adding to the ease and comfort of their stay at your luxury vacation rental property.

3. Concierge Services

Tailored concierge services that can arrange everything from dinner reservations to private tours add to the personalized nature of a luxury stay, ensuring every guest's needs and preferences are anticipated and met.

4. Curated Welcome Basket

Thoughtful amenities show guests that their comfort and satisfaction are your top priority. A thoughtfully curated welcome basket, paired with a personalized wine bottle, sets the tone for a memorable stay, demonstrates an attention to detail, and offers a warm, personalized touch.

5. Custom-Stocked Kitchen and Fridge 

Top-of-the-line kitchen amenities, including professional-grade appliances and comprehensive cookware, cater to guests who enjoy the art of cooking even while on vacation. Offering to pre-stock the fridge with guests' favorite foods and beverages is a vacation rental amenity that speaks volumes about the level of care and customization offer that you offer. 

6. Smart Home Technology

Modern guests expect the convenience that smart home technology provides, making it a must-have amenity for any luxury rental. Integrating smart home technology, including automated systems for lighting, security, and climate control, offers guests convenience at their fingertips. 

7. Smart TV and Streaming Services

Tech amenities, especially those that provide convenience and entertainment, are highly valued by luxury travelers. A Smart TV equipped with streaming services ensures guests have access to entertainment options that match their preferences, perfect for relaxation after a day of exploring.

8. Central Heating and Cooling

Central heating and cooling systems guarantee guests comfort regardless of the season, a basic yet essential aspect of a luxury stay.

9. A Vacation Rental Safe

Providing a secure place for guests to store their valuables gives them peace of mind, making it a thoughtful addition to any luxury rental.

10. Indoor Fireplaces and Heated Floors

An indoor fireplace and heated floors offer warmth and coziness, enhancing the ambiance and comfort of your luxury vacation home. This feature may be especially appreciated if your STR is located in a colder climate.

11. Game Room and Board Games

A well-equipped game room and a selection of board games cater to families and groups looking for in-house entertainment options.

12. Workstation with High-Speed Internet

Dedicated home office spaces have emerged as one of the most popular amenities for vacation rentals. As remote work continues to rise, luxury vacation homes equipped with a fully functional home office — including high-speed internet, ergonomic seating, and ample natural light — cater to the needs of business travelers and digital nomads seeking a blend of productivity and relaxation.

13. Iron and Ironing Board, Coffee Maker, and Luxury Toiletries

Essentials like an iron and ironing board, a high-quality coffee maker, and luxury toiletries are key to providing a convenient and upscale living experience.

14. Beach Towels and Sports Equipment

For properties near the beach or outdoor adventure spots, providing beach towels and sports equipment provides guests with everything they need for a day of fun.

15. Outdoor Living Space

An inviting outdoor living space, whether a beautifully designed patio or garden, extends the luxury experience into the great outdoors. 

16. Outdoor Fire Pit

An outdoor fire pit has become one of the most popular amenities for guests looking to enjoy cozy evenings under the stars. An outdoor fire pit is perfect for evening gatherings, offering a cozy place for guests to relax and connect.

17. Pet-Friendly Amenities

Providing pet amenities such as beds, bowls, and treats can make your property more welcoming to the whole family—furry friends included.

Additional Tips for Appealing to Luxury Guests

Luxury Interior and Exterior Design

The aesthetic appeal of a vacation rental is essential in the luxury market. Guests expect impeccable interior design—think high-end furniture, art pieces, and custom finishes. 

The exterior and landscaping should reflect an equal level of opulence, with amenities like infinity pools, outdoor kitchens, and stunning views.

Highlight Features That Make Your Property Different

Guests are often in search of luxury vacation rental properties with distinct characteristics that set them apart. Whether it's a historic pedigree, celebrity designer association, or unique architectural elements, emphasizing these unique features in your listing can make a property stand out in the luxury market.

Personalize Each Guest's Stay

Personalizing each guest's stay can turn first-time visitors into loyal guests. Tailoring the experience to individual preferences—from stocked items specific to their taste to arranging unique local experiences—can dramatically enhance guest satisfaction. Detailed communication that starts with pre-booking messages and thoughtful touches helps guests to forge a deeper connection to the property.

FAQs about Luxury Vacation Rentals

When exploring luxury vacation rentals, understanding what defines them and how to maximize their potential is paramount. 

What Makes a Vacation Rental 'Luxury'?

A luxury vacation rental is determined by its exceptional quality, exclusive location, and high-end amenities. Guests expect immaculate interiors, state-of-the-art technology, and a high level of privacy and service, often including personalized experiences.

Are Luxury Vacation Rentals Profitable?

Demand for high-quality accommodations and willingness to pay premium rates contributes to high potential  profitability. Luxury vacation rentals must, however, be managed efficiently, with a strategic approach to pricing, marketing, and maintenance.

How Can I Make My Luxury Vacation Rental Stand Out?

To make a luxury vacation rental stand out, owners should:

• Invest in Quality: High-quality furnishings and finishes are expected.
• Unique Experiences: Offer unique, local experiences or services such as a private chef or spa treatments.
• Leverage Technology: Use smart home systems for convenience and a modern touch.
• Professional Marketing: High-quality photos and a strong online presence are crucial.

What Are Essential Vacation Rental Amenities?

Essential amenities for a luxury vacation rental include:

• High Speed Internet: Guests expect reliable Wi-Fi.
• Luxury Linens and Toiletries: High thread count sheets and premium toiletries are a must.
• Entertainment Options: Smart TVs, streaming services, and gaming systems.
• Well-equipped Kitchen: Professional-grade appliances and a variety of cookware.

These amenities are the cornerstone of what guests expect from a luxury vacation rental experience, but don’t stop there. Our data on pools, hot tubs, and gyms are strong contenders for luxury vacation rental amenities you must have for your luxury Airbnb. 

If you're thinking about expanding your offerings or targeting the luxury market, it's important to consider the impact of high-end amenities on both guest satisfaction and your profits. Investing in a luxury home might even give you access to a market that's more resistant to economic downturns. For further details, you can listen to the AirDNA podcast episode.