In this analysis of Super Bowl rentals, we explore how football’s biggest event impacts short-term rental markets and what that means for hosts ahead of Super Bowl LX in Santa Clara. Santa Clara’s regional market structure is shaping booking patterns, rate growth, and opportunities for short-term rental hosts.

Super Bowl Rentals in 2026: How Santa Clara’s Location Is Setting the Ceiling on Rates

Super Bowl LX is driving strong demand across Santa Clara and the wider Bay Area, with bookings up sharply year-over-year.

Unlike compact host cities such as New Orleans, Santa Clara sits within a regional market, allowing demand to spread into nearby areas like San Francisco and Oakland.

Early pricing data shows significant upside for hosts, but final rates will be shaped by competition from surrounding markets rather than concentrated demand alone.

When the confetti falls and the Lombardi Trophy is hoisted, it's not just the players celebrating a big win. Super Bowl weekend also delivers a money-making moment for local short-term rental (STR) markets, as fans, media crews, and corporate travellers flood into host cities all at once.

On February 8, 2026, Super Bowl LX comes to Santa Clara, where the New England Patriots and Seattle Seahawks will face off at Levi’s Stadium. As kickoff approaches, short-term rental hosts across the South Bay and greater Bay Area are preparing for their own high-stakes weekend, shaped by a surge in demand and a market unlike any recent Super Bowl host.

In this analysis, we’ll look at how recent Super Bowl host cities performed, explore what makes Santa Clara’s regional market structure distinct, and examine early demand signals that offer insight into how the 2026 game could play out for local hosts.

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The Super Bowl + Short-Term Rentals: A Match Made in Heaven

Like a perfectly executed touchdown pass, listing an Airbnb for the Super Bowl delivers remarkable opportunities for short-term rental hosts. The Super Bowl’s economic impact extends far beyond the stadium, bringing more than an influx of fans. Media personnel, corporate sponsors, and entertainment industry professionals often prefer the space and amenities of vacation rentals over traditional hotels.

For Super Bowl LX in Santa Clara, the setup looks a little different from recent host cities. Rather than all demand piling into one compact area, like it did in New Orleans, the South Bay sits alongside larger neighboring markets like San Francisco and Oakland. That means guests have more choices, and hosts need to balance strong demand with nearby alternatives.

Early signs point to a competitive but active market, where well-priced listings stand to benefit as visitors weigh location, price, and convenience across the region.

How the Super Bowl Impacts STR Demand and Pricing

Let's review recent Super Bowl data to see how the big game has influenced local STR trends to understand what lies ahead for Santa Clara. Each host city tells a distinct story of supply, demand, and pricing dynamics.

Phoenix's story is one of explosive growth meeting exceptional demand. With attendance at Super Bowl 2023 reaching over 67,000 fans, the market saw available listings surge 34.6% in the year leading up to the big game. Hosts anticipated lucrative Super Bowl house rentals.

In reality, the results were mixed. While demand jumped 35.8% year-over-year (YOY) for Super Bowl LVII weekend, occupancy actually declined by 15.6% compared to the previous year due to the flood of new listings.

However, the real victory came in pricing. Average daily rates (ADR) soared 47% higher than the previous year, significantly outpacing the 14.2% growth seen the weekend prior. This surge suggests that while Phoenix may have overshot on supply, the market remained highly profitable for well-positioned hosts.

The following year, Las Vegas told a very different story. Despite its reputation for going big, the city showed relatively modest supply growth around Super Bowl LVIII, with available short-term rental listings increasing by 12.9% year over year. Demand, however, surged. Bookings for Super Bowl weekend jumped 80.2%, showing just how strong interest in the market became once the game arrived.

Pricing didn’t rise at the same pace. Average daily rates increased by 10.6%, only slightly higher than the 9.5% gain seen the weekend before. This smaller bump reflects Las Vegas’s unique setup. With more hotel rooms than any other U.S. city, even major events create heavy price competition across the lodging market.

The strongest performance came on Saturday, February 10, the night before the game. More than 11,000 listings were available, and 92.3% of them were booked at an average nightly rate of $318.34. That rate marked a 17.2% increase year over year, while the number of available listings was up an even larger 34.3%.

When compared with the following weekend, the pricing premium looks more modest. Rates for the Saturday before the game were only 4.2% higher than the week after, highlighting how Las Vegas’s deep lodging supply limits how far prices can stretch, even during the Super Bowl.

Last year, New Orleans delivered one of the strongest Super Bowl performances in the past decade, helped by a rare overlap with Mardi Gras. During Super Bowl weekend, 97.2% of the city’s 6,280 available short-term rentals were booked, as demand pushed the market close to full capacity.

Pricing followed suit. Average daily rates jumped 52.8% year over year, reaching $611.66, far outpacing the modest 1.8% increase in available listings. With so little new supply entering the market, competition among guests intensified, allowing hosts to command significantly higher rates.

The rate growth was particularly notable given that Super Bowl weekend fell on the same weekend as Mardi Gras the year before, a period that already brings elevated demand on its own. Even against that backdrop, Super Bowl weekend stood out. When compared to the following week, rates carried a 68.1% premium, highlighting just how concentrated demand became during the event.

New Orleans’ compact layout and limited lodging alternatives helped keep demand close to the stadium and surrounding neighbourhoods, creating a sharp contrast with more spread-out or hotel-heavy host cities.

AirDNA’s vacation rental pricing tool uses data-driven recommendations to propose the best daily rates.

Super Bowl 2026: A Different Field Position for Santa Clara

So what really separates these Super Bowls, and where does Santa Clara fall on the spectrum? Much of the difference comes down to the size and shape of each lodging market.

Las Vegas is one of the largest hotel markets in the country, if not the largest outright. While short-term rentals are spread across a wide area, guests also have access to a huge number of competitively priced hotels close to the stadium. That depth of supply keeps pricing pressure in check, even when demand spikes.

New Orleans, by contrast, is far more compact. Most available lodging sits close to where the game was played, and there are far fewer hotel alternatives than in Las Vegas. As a result, short-term rentals became one of the primary ways to stay for the Super Bowl, rather than a backup option. In Vegas, STRs helped absorb overflow demand. In New Orleans, they were front and centre.

The San Jose and Palo Alto market, which includes Santa Clara, is likely to land somewhere between those two extremes. The core market has fewer listings than New Orleans, with roughly 3,600 to 3,700 available. However, it sits next to two much larger neighboring markets. San Francisco adds around 5,700 listings, while Oakland contributes another 4,100.

Those nearby options also differ sharply on price. Oakland currently shows an available ADR of $202 for the Saturday before the game, making it a more affordable but less convenient alternative. San Jose and Palo Alto listings are priced higher at $290, while San Francisco comes in closer to the stadium but significantly more expensive, with an available ADR of $368.

This setup gives San Jose and Palo Alto room to push rates upward, but not without limits. Price too aggressively, and some guests are likely to look farther out across the Bay Area.

Early booking data supports that balance. Current pacing for booked listings sits at $220 for Saturday, February 7, which is 68.2% higher year-over-year at this point in the booking cycle. Because this figure reflects already booked stays and sits well below the available rate, the final realized rate is likely to come in higher. Still, pricing will remain tied closely to competition from surrounding markets.

There are already signs that some guests are spreading out. Demand across the Bay Area is up strongly year-over-year for Super Bowl weekend. San Jose and Palo Alto lead the way, with demand running 71 to 72% above last year, while San Francisco and Oakland are also seeing healthy gains of 35 to 43%.

How to Capitalize on Super Bowl Rental Demand

Even with the Super Bowl bringing fans to Santa Clara, hosts still need to play their cards right to maximize success. Here's how to make your property stand out from the competition:

Update Your Listing: Make sure your listing title and description are engaging and highlight features that align with what Super Bowl fans seek. Mention proximity to popular attractions, entertainment options, and any unique amenities your property offers.

Offer Special Packages: Create special Super Bowl packages or promotions. This could include discounted rates for longer stays, a welcome basket with complimentary game-day snacks, or local recommendations.

Provide Flexible Booking Options: Given the rapid pace of Super Bowl plans, offering flexible booking options, such as lenient cancellation policies or last-minute booking discounts, can make your property more appealing to potential guests.

Highlight Local Attractions: Emphasize the proximity of your property to Super Bowl-related events, viewing parties, or other attractions. Provide information on local sports bars, restaurants, or venues that will be hosting Super Bowl festivities.

Update Your Guidebook: Ensure your guidebook is up to date with relevant information about the property, including any recent changes or upgrades. Include instructions on how to operate entertainment systems for those planning game-day gatherings.

Create a Super Bowl Vibe: Decorate your property with subtle Super Bowl-themed touches, such as team colors or football-themed decor. This can create a festive atmosphere for guests looking to enjoy the game.

Use Dynamic Pricing: Monitor any last-minute changes in demand and adjust your pricing accordingly to snag every dollar your property deserves.

How to rent your house for the Super Bowl

Planning to list your property as a Super Bowl rental? Success starts long before kickoff. Here's what you need to know before renting your house on Airbnb:

Start your preparation at least six months before the event. First, thoroughly research your city's short-term rental regulations—major events often bring increased scrutiny from local authorities. Next, ensure your property insurance covers short-term rentals and consider additional coverage for the event period.

When it comes to pricing strategy, timing is everything. While early-bird rates can secure initial bookings, the most strategic hosts often keep some flexibility in their pricing until team announcements are made. Once the competing teams are known, demand patterns typically shift as fans begin planning their travel.

Keep an eye on STR trends in previous host cities and set competitive rates based on your property's unique features and location. Properties within walking distance of the stadium or along public transit routes to the venue can usually command premium rates.

Remember: just listing your property isn't enough. Highlight amenities that appeal specifically to Super Bowl visitors—things like large-screen TVs, ample seating for groups, and easy parking for rideshare access can make your listing stand out.

Super Bowls are a case study in agile hosting. As Santa Clara hosts gear up for the Super Bowl surge in demand, hosts in other areas have a clear example of how strategic preparations improve owner chances of securing bookings and maximizing revenue—and not just during the Super Bowl. 

You’ll be able to respond to changing demand and make informed choices that set you apart by making the most of tools and market data insights. As football enthusiasts seek Super Bowl rentals for an unforgettable experience, you’ll be well-positioned to capitalize on the excitement.

Super Bowl LX is set to boost short-term rental demand across Santa Clara and the Bay Area, with early pricing data revealing how regional markets shape rates.

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Super Bowl Rentals in 2026: How Santa Clara’s Location Is Setting the Ceiling on Rates

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