Short-term rentals that cater to romance are seeing Valentine's Day booking demand surge in 2025. This guide shows hosts exactly how to capture this increased demand through strategic pricing, romantic upgrades, and targeted marketing.

Valentine’s Day Airbnb Success: How to Capture the Surge in Romantic Stays

Small properties with hot tubs in mountain/lake markets are experiencing demand growth of 38.7% year-over-year (YOY).

Properties with targeted romantic keywords in their listings (like "honeymoon" and "romantic") are seeing up to 33.2% higher Valentine's Day weekend demand.

Small romantic upgrades, curated packages for couples, social media campaigns, and referral bonuses and discounts can all help capture more bookings around Valentine’s Day.

Love is in the air—and it's bringing a surge of short-term rental (STR) bookings with it. As hosts prepare for Valentine's Day 2025, AirDNA data reveals a significant opportunity to capture the hearts (and bookings) of romance-seeking travelers. With Valentine's Day falling on a Friday this year, the stage is set for a weekend of romantic getaways and memorable stays.

This article examines the data behind Valentine's Day booking trends, revealing exactly how the holiday affects demand patterns and booking behaviors. We'll explore which property features and marketing strategies drive the highest booking rates, backed by AirDNA data. Plus, you'll discover practical, proven tips to get your Airbnb ready for Valentine's Day bookings.

What Data Tells Us About Valentine’s Day Airbnb Booking Trends

The numbers paint a compelling picture for 2025. While the total number of available monthly listings has grown by a modest 6.4% compared to 2024, there's been a dramatic 40.6% increase in available nights through February 14 this year. This surge in availability is meeting an equally impressive rise in demand.

What’s noteworthy about Valentine’s Day in 2025 is that it falls on a Friday, whereas the holiday fell on a Wednesday in 2024. We set out to determine whether this convenient calendar shift impacts STR demand.
For the U.S. market, Valentine's bookings for the 2025 holiday weekend (February 14-16) are already pacing 11.4% ahead of the comparable 2024 weekend (February 16-18). This growth significantly outpaces the previous weekend's modest 2.4% increase, signaling that having Valentine’s Day fall on a Friday is indeed driving stronger demand.

Resort markets with fewer than 3 bedrooms attract the most Valentine’s demand

Data shows that hosts anticipated increased short-term rental demand for Valentine’s Day and planned accordingly. The number of available listing nights grew year-over-year for every location type:

Travelers seeking the best romantic getaways for Valentine’s Day are gravitating toward resort markets, particularly mountain and lake destinations. That said, resort markets have yielded less year-over-year demand growth for Valentine’s Day weekend compared to most other markets. 

For example, demand for mountain/lake destinations increased 9.5% from 2024 to 2025, while demand increased a whopping 30.3% for small city/rural destinations.

Beyond location, another factor plays a role in Valentine’s Day Airbnb demand: bedroom count.

Smaller properties (studios and one-bedrooms) in mountain/lake resorts are seeing the strongest year-over-year growth:

The last major factor in Valentine’s Day Airbnb demand is amenities—specifically hot tubs.

Listings in mountain and lake destinations with fewer than three bedrooms that have a hot tub are seeing demand growth for Valentine’s Day weekend at +38.7%, up from 16.4% the weekend prior.

Targeted Valentine’s Day Listings Win Guest Hearts

The numbers don't lie: hosts who sprinkle a little romance into their listing titles and descriptions are watching their reservations soar. Our data shows exactly which keywords drive the strongest booking momentum:

"Heart": +20.1% demand compared to +9.3% the previous weekend

"Honeymoon": +21.1% demand compared to -7.3% the previous weekend

"Romantic": +33.2% demand compared to +7.6% the previous weekend

The most compelling insight? Listings that mention “Romantic” in their title or description and have fewer than three bedrooms are seeing demand surge by 42.3% for Valentine's Day weekend, compared to just 4.6% the weekend before.

This data tells us something crucial: the more specifically a property caters to romantic experiences, the more it benefits from Valentine's Day's favorable 2025 calendar placement. For hosts, this means there's never been a better time to position your property as a romantic Airbnb destination.

Your vacation rental may be amazing, but is it better than your competition? Connect your Airbnb listing to AirDNA to see its Booking Performance Score.

Getting Your Airbnb Ready for Valentine’s Day Bookings

With Valentine’s Day around the corner, it’s time to play matchmaker between your vacation rental and love-struck travelers. Making small upgrades to improve the romantic atmosphere can help you capture more Valentine’s bookings. Here’s how:

Remember those keyword statistics we mentioned? Put them to work. Update your listing title and description to include terms like "romantic," "honeymoon," or "cozy retreat"—but keep it authentic to your space. This practice taps into Airbnb SEO, where using strategic keywords can boost your visibility when couples search for their perfect Valentine's getaway.

For properties with the best number of bedrooms for Valentine’s Day rentals (studios and one-bedrooms), highlight your property's intimate atmosphere and couple-friendly amenities. Hot tubs, private decks, and scenic views deserve special attention.

Set the mood with romantic upgrades and personalized touches

Transform your property into one of the best romantic vacations destinations with these proven upgrades:

Install mood lighting with dimmer switches and strategic accent lights

Add luxurious bedding and plush throw blankets

Create a cozy space with an outdoor fire pit and comfortable seating

Set up a dedicated space for romantic dinners

Install a hot tub—remember that 38.7% demand boost?

Share local recommendations for romantic dining and activities​

Pro tip: Consider becoming an Airbnb event host and take advantage of special Valentine's day event ideas like private chef experiences or couples' massage services.

Small details make big impressions. Beyond the basic welcome basket offerings, consider these special Valentine's Day Airbnb ideas to enhance the guest experience:

Offer special Valentine’s Day bundles—think local artisanal chocolates, wine, and flowers—for guests to purchase

Partner with local restaurants, spas, florists, and activities (like local wine tours or sunset cruises) to offer guests romantic getaway deals

Offer concierge services to help arrange special experiences like massages and private chefs

Partner with a local photographer to provide an Airbnb gift for guests on a honeymoon or proposing.

You’ve updated your listing to capture the attention of more prospective guests, and added special touches to encourage more Valentine’s Day Airbnb bookings. The last piece of the puzzle is to optimize your pricing to maximize your revenue.

With demand surging 11.4% year-over-year for Valentine's Day weekend, particularly in mountain and lake resorts, strategic pricing is a must:

Analyze competitor rates in your area using AirDNA

Set dynamic prices that take into account both increased demand and the 40.6% increase in available nights (supply).

Adjust your base rate to account for holiday demand.

Create special packages that bundle romantic amenities with competitive nightly rates.

Pro tip: Pay special attention to your minimum night requirements. When couples book Valentine's Day stays, some prefer a long weekend while others opt for one- or two-night stays.

How to Market Your Romantic Airbnb for Valentine’s Day

You’ve listed your romantic getaway—now let's make sure love-seeking couples can find it. With Valentine's Day bookings showing strong momentum, a strategic marketing approach can help your listing stand out in a sea of romantic retreats.

Rather than just adding keywords to your listing to capture people actively searching for an Airbnb for Valentine’s Day, get the word out on social media. Content like scroll-stopping photos, guest testimonials, and compelling videos of your property can help you reach people before they start actively searching for couple vacation packages.

Here's how to expand your property's visibility on platforms like Instagram, TikTok, and Facebook:

Share posts showcasing romantic features of your property with hashtags like #ValentinesGetaway and #RomanticRetreat.

Draft, publish, and share a link to a blog post about the best vacations for couples, showcasing your property. ChatGPT can make blog-writing a breeze!

Run targeted ads promoting your property and encouraging travelers to book a Valentine's Day stay.

Highlight guest testimonials from past Valentine's stays, or those that mention they stayed with their partner.

Valentine’s Day referral ideas and discounts

Happy couples love playing Cupid—leverage their satisfaction with their stay to attract future guests. Strategic incentives can help you build a loyal base of romantic travelers:

Offer referral incentives for repeat guests or their friends.

Launch early-bird discounts for Valentine's bookings.

Create special packages for proposal plans or anniversary celebrations.

Partner with local businesses to offer exclusive romantic experience bundles.

Boost your Valentine's Day Airbnb bookings with data-backed strategies. Learn which amenities and keywords are driving up romantic stays in 2025.

Valentine’s Day Airbnb Success: How to Capture the Surge in Romantic Stays

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