Top 13 Airbnb Markets in Georgia

From the energetic streets of Atlanta to the peaceful cabins of the North Georgia Mountains, the Peach State offers an array of destinations for every type of traveler—and every type of short-term rental (STR) investor. Whether you’re looking for high nightly rates, year-round demand, or lower-priced entry points, these Georgia markets stand out according to AirDNA’s proprietary data.

What Is AirDNA’s Market Score?

Market Score is a proprietary metric that ranks how attractive a location is for short-term rental investment. Each score is calculated based on the following five metrics:

• Investability
• Rental Demand
• Revenue Growth
• Seasonality
• Regulation

Scores range from 0 to 100, with higher scores indicating stronger overall market health. In addition to an overall Market Score, each of the five metrics gets its own score on the same scale within the AirDNA app. This level of granularity is useful for Airbnb stakeholders interested in a particular aspect of market behavior.

Understanding Markets vs. Submarkets

This list includes a mix of the largest markets and submarkets, which are defined as:

• Markets refer to well-defined, often larger geographic areas like cities or metro regions.
• Submarkets are more granular locations, such as smaller towns, neighborhoods, or lake- and mountain-based communities within those larger regions.

Including both allows investors to spot opportunities that may be overlooked when focusing solely on large-scale market data. A market with a mediocre score might contain submarkets with excellent performance.

Airbnb Market Overview in Georgia

Georgia’s STR landscape showcases remarkable diversity. Atlanta and Savannah anchor the state’s tourism economy with international airports and robust cultural draws, while inland hubs like Columbus and Macon thrive on military, university, and medical travel. Meanwhile, the mountainous north and small-town submarkets supply rustic escapes that command premium nightly rates and growing guest interest. This variety creates multiple on-ramps for investors, from luxury urban condos to cozy countryside cottages.

Top 13 Airbnb Markets in Georgia (Ranked by Market Score)

13. Atlanta

Market Score: 65.98

Average Annual Revenue: $21,988

Georgia’s capital city remains a tourism and business powerhouse, boasting major conventions, professional sports, film production, and a thriving food scene. While regulations and competition are real considerations, strong year-round demand and a steady stream of high-spending travelers make Atlanta a consistent performer for experienced hosts.

12. Savannah

Market Score: 66.62

Average Annual Revenue: $62,959

Savannah’s cobblestone streets, oak-lined squares, and riverfront entertainment draw millions of visitors annually. High ADRs and a lengthy tourism season boost revenue potential, though local STR regulations require diligent compliance.

11. Pine Mountain

Market Score: 70.42

Average Annual Revenue: $29,728

Pine Mountain, home to Callaway Gardens and nearby F.D. Roosevelt State Park, offers outdoor recreation, golf, and seasonal events. Lower property prices combined with family-friendly attractions make this submarket attractive for first-time investors.

10. Covington

Market Score: 72.39

Average Annual Revenue: $20,735

Dubbed the “Hollywood of the South” for its many television and film shoots, Covington benefits from steady tourism, charming downtown architecture, and proximity to Atlanta. Investors enjoy moderate nightly rates with solid occupancy driven by both leisure and production-related stays.

9. Dalton

Market Score: 75.38

Average Annual Revenue: $25,610

Known as the “Carpet Capital of the World,” Dalton blends strong corporate travel with easy access to outdoor adventures in the Appalachian foothills. Stable business demand supports weekday bookings, while weekend guests seek hiking and mountain biking.

8. North Georgia Mountains

Market Score: 76.04

Average Annual Revenue: $46,366

The North Georgia Mountains market (including Blue Ridge, Ellijay, and Helen) commands premium nightly rates for cabins with scenic views, hot tubs, and trail access. Seasonality is pronounced, but peak-season revenue and rising shoulder-season demand deliver compelling returns.

7. Rome

Market Score: 83.21

Average Annual Revenue: $23,610

Rome’s historic downtown, medical centers, and collegiate sports schedule underpin a dependable flow of guests. The market’s boutique feel and limited STR saturation keep ADRs healthy relative to home prices.

6. Albany

Market Score: 94.96

Average Annual Revenue: $17,757

Situated along the Flint River, Albany attracts travelers for regional events, healthcare visits, and local industry. Affordable real estate allows investors to achieve attractive cash-on-cash returns despite its modest ADRs.

5. Macon

Market Score: 97.83

Average Annual Revenue: $21,013

Macon’s music heritage, growing downtown, and presence of multiple universities create steady guest demand. Investors benefit from reasonable entry prices and year-round events ranging from cherry-blossom festivals to college football.

4. Warner Robins

Market Score: 98.18

Average Annual Revenue: $25,131

Home to Robins Air Force Base—the state’s largest industrial complex—Warner Robins enjoys a constant flow of military and contractor travel. Consistent occupancy and light competition give this submarket standout stability.

3. Valdosta

Market Score: 99.37

Average Annual Revenue: $29,612

Positioned on the I-75 corridor near the Florida line, Valdosta captures interstate travelers, Valdosta State University guests, and families heading to Wild Adventures Theme Park. Balanced weekday and weekend demand supports robust revenue growth.

2. Carrollton

Market Score: 99.48

Average Annual Revenue: $25,208

Carrollton, anchored by the University of West Georgia and a revitalized downtown, boasts healthy occupancy from academic calendars, regional sports tournaments, and corporate travel. Limited STR inventory keeps competition low and margins strong.

1. Columbus

Market Score: 99.57

Average Annual Revenue: $31,789

Georgia’s top-ranked STR market is also on our Best Places to Invest in 2025 list. The destination benefits from Fort Moore (formerly Fort Benning), a bustling riverfront, and outdoor attractions like the world’s longest urban whitewater course. Low property costs, steady military and business travel, and city-backed revitalization projects create a winning formula for high returns.

Should You Invest in Georgia?

Georgia’s STR ecosystem covers the full spectrum—from the high-ticket coastal stays of Savannah to the budget-friendly, high-occupancy units in Warner Robins and Columbus. Coastal and mountain retreats command top nightly rates, while smaller inland submarkets deliver impressive Market Scores due to affordability and consistent demand.

Regulation is generally favorable outside of the state’s largest cities, and Georgia’s diverse economic base—military, film, higher education, healthcare, and outdoor recreation—supplies multiple demand channels. Investors who tailor their strategy to local traveler profiles, seasonality, and compliance requirements can find strong, sustainable returns across the Peach State.