Top 14 Airbnb Markets in Oregon

From windswept coastlines and rugged mountains to hip urban enclaves and historic small towns, Oregon delivers a remarkably diverse slate of destinations for short-term rental (STR) investors. Whether you’re chasing four-season demand around Mount Hood, beach-season revenue on the Pacific, or budget-friendly homes in the high desert, these are the highest-ranking Airbnb markets in the Beaver State, according to AirDNA’s proprietary data.

What Is AirDNA’s Market Score?

Market Score is a proprietary metric that ranks how attractive a location is for STR investment. Each score is calculated based on the following five metrics:

• Investability
• Rental Demand
• Revenue Growth
• Seasonality
• Regulation

Scores range from 0 to 100, with higher scores indicating stronger overall market health. In addition to an overall Market Score, each of the five metrics gets its own score on the same 0-100 scale within the AirDNA app, giving hosts and investors a more granular look at market behavior.

Understanding Markets vs. Submarkets

This list includes a mix of the largest markets and submarkets, which are defined as:

• Markets refer to well-defined, often larger geographic areas like cities, metro regions, or coast-spanning corridors.
• Submarkets are more granular locations—smaller towns, neighborhoods, or lake/mountain communities nested within those larger regions.

Including both lets investors uncover opportunities that can be hidden when focusing only on big-picture data. Even in a mid-tier market, a specific submarket can outperform the broader region.

Airbnb Market Overview in Oregon

Oregon’s STR landscape is as varied as its geography. Coastal favorites such as Lincoln City, Newport, and Rockaway Beach continue to draw beach-goers, while mountain escapes like Mount Hood and Bend attract outdoor enthusiasts year-round. In eastern and southern Oregon, emerging submarkets offer lower entry prices and untapped demand. From artisan food scenes to world-class outdoor recreation, nearly every corner of the state can deliver solid occupancy and revenue when paired with a smart investment strategy.

Top 14 Airbnb Markets in Oregon (Ranked by Market Score)

14. Hood River

Market Score: 29.99

Average Annual Revenue: $50,489

Perched at the confluence of the Columbia River Gorge and Mount Hood, Hood River is a mecca for windsurfing, kiteboarding, and craft beverage tourism. While its Market Score is modest due to tight regulations and high home prices, premium ADRs and strong summer demand can still make the math work for well-located properties.

13. Medford

Market Score: 38.43

Average Annual Revenue: $27,958

Medford anchors Southern Oregon’s Rogue Valley, benefiting from wine tourism, medical travel, and proximity to Crater Lake. Mid-range home prices and consistent year-round bookings appeal to investors looking for balanced returns.

12. Ashland

Market Score: 38.48

Average Annual Revenue: $32,536

Best known for the Oregon Shakespeare Festival, Ashland attracts culture-oriented visitors between spring and fall. Boutique properties and walkable downtown locations command premium nightly rates, though seasonality and limited housing stock can curb expansion.

11. Roseburg

Market Score: 43.16

Average Annual Revenue: $25,023

Surrounded by vineyards and waterfalls along the Umpqua River, Roseburg is gaining traction as an affordable base for wine tourists and outdoor adventurers. Lower acquisition costs offset moderate ADRs, giving newcomers room to cash-flow quickly.

10. Oregon Southern Coast

Market Score: 50.19

Average Annual Revenue: $48,533

Stretching from Coos Bay to Brookings, the Southern Coast offers uncrowded beaches, iconic sea stacks, and mild year-round weather. Investors benefit from a longer shoulder season and less competition than Oregon’s Central Coast, though infrastructure and seasonality still matter.

9. Crater Lake / Klamath Falls

Market Score: 51.62

Average Annual Revenue: $29,441

Home to America’s deepest lake and a high-altitude recreation area, this submarket thrives on national-park tourism. Summer bookings dominate, but savvy hosts use winter sports and rail travel to extend occupancy into colder months.

8. The Dalles

Market Score: 53.19

Average Annual Revenue: $34,934

Located on the eastern edge of the Columbia River Gorge, The Dalles mixes small-town charm with big outdoor adventures. Lower home prices than nearby Hood River position it as an affordable alternative for investors chasing Gorge tourism.

7. Jordan Valley

Market Score: 55.43

Average Annual Revenue: $5,607

Jordan Valley sits in Oregon’s remote southeast corner, serving highway travelers, hunters, and high-desert explorers. Ultra-low acquisition costs can compensate for modest revenue, making this a niche but potentially high-yield play for budget-minded investors.

6. Bend

Market Score: 59.14

Average Annual Revenue: $55,626

Bend consistently ranks as one of Oregon’s hottest destinations, thanks to craft breweries, mountain biking, and world-class skiing at Mount Bachelor. High housing costs and tight permitting can challenge cash flow, but premium nightly rates and four-season demand keep it on many investors’ wish lists.

5. Pendleton

Market Score: 60.58

Average Annual Revenue: $27,774

Famous for its annual Round-Up rodeo, Pendleton combines cowboy culture with a growing craft-spirits scene. Modest competition and reasonable property prices help offset the market’s event-driven seasonality.

4. Mount Hood

Market Score: 80.77

Average Annual Revenue: $55,761

Cabins around Mount Hood tap into both ski and summer-hiking traffic. With proximity to Portland and year-round recreation, occupancy remains resilient even when snow conditions vary, giving investors a reliable four-season revenue stream.

3. Seaside/Rockaway Beach

Market Score: 80.91

Average Annual Revenue: $65,272

These neighboring North Coast towns are perennial favorites for Portland weekenders. High ADRs in peak summer balance out shoulder-season lulls, and family-sized homes close to the beach see especially strong demand.

2. Lincoln City/Newport

Market Score: 83.35

Average Annual Revenue: $62,300

Offering whale watching, tide pools, and year-round coastal storms, Lincoln City and Newport attract visitors in every season. While regulations can be strict, professional management and ocean-view properties often generate top-tier returns.

1. Baker City

Market Score: 90.74

Average Annual Revenue: $29,555

Baker City tops Oregon’s list thanks to low acquisition costs, a revitalized historic downtown, and strategic location along Interstate 84. The city serves road-trippers, outdoor athletes exploring the Wallowa Mountains, and heritage tourists following the Oregon Trail, all contributing to steady year-round bookings.

Should You Invest in Oregon?

Oregon combines iconic natural beauty with a growing tourism economy, making it an attractive playground for STR investors. Coastal markets such as Seaside, Lincoln City, and Newport deliver sky-high seasonal ADRs, while mountain hubs like Bend and Mount Hood offer four-season demand from skiers, bikers, and hikers.

Investors seeking lower entry prices may find strong cash-flow potential in emerging eastern- and southern-Oregon submarkets like Baker City or Roseburg. Meanwhile, niche destinations—including Jordan Valley and The Dalles—can shine for owners willing to target specific traveler segments.

Pair Oregon’s robust visitor numbers with relatively investor-friendly regulations (outside a handful of urban hot spots), and the state emerges as one of the Pacific Northwest’s most compelling STR arenas.