Top 15 Airbnb Markets in Wyoming

Wyoming’s vast landscapes—ranging from world-famous national parks to historic frontier towns—create unique opportunities for short-term rental (STR) investors. Whether you’re eyeing ski-in, ski-out luxury in the Tetons or affordable homes in emerging prairie towns, these are the state’s top Airbnb markets based on AirDNA’s proprietary data.

What Is AirDNA’s Market Score?

Market Score is a proprietary metric that ranks how attractive a location is for STR investment. Each score is calculated based on the following five metrics:

• Investability
• Rental Demand
• Revenue Growth
• Seasonality
• Regulation

Scores range from 0 to 100, with higher scores indicating stronger overall market health. In addition to an overall Market Score, each of the five metrics gets its own score on the same scale within the AirDNA app—helpful for hosts focused on a specific aspect of market performance.

Understanding Markets vs. Submarkets

This list includes only submarkets, defined as smaller towns, resort bases, or neighborhoods located within broader metropolitan or tourism regions. In Wyoming—where population centers are limited and tourism is highly seasonal—examining submarkets is crucial for spotting pockets of opportunity that larger “market-level” data can miss.

Airbnb Market Overview in Wyoming

Wyoming’s STR landscape revolves around adventure tourism (Yellowstone, Grand Teton, skiing, fishing, and hunting) and key travel corridors like I-80 and I-25. Luxury mountain destinations such as Teton Village routinely command six-figure annual revenues, while hot-springs towns and historic Old West communities provide lower-cost entry points with steady occupancy. Although seasonality can be extreme, the state’s limited STR supply coupled with robust visitor numbers creates lucrative conditions for well-positioned listings.

Top 15 Airbnb Markets in Wyoming (Ranked by Market Score)

15. Buffalo

Market Score: 25.62

Average Annual Revenue: $21,037

Set at the foot of the Bighorn Mountains, Buffalo attracts travelers for its historic downtown and access to hiking, hunting, and fishing. Low home prices and light competition make it a value-oriented choice for investors willing to withstand shoulder-season lulls.

14. Thayne

Market Score: 27.76

Average Annual Revenue: $37,014

Nestled in Star Valley about an hour south of Jackson Hole, Thayne blends small-town charm with year-round outdoor recreation. Growing interest from snowmobilers and anglers is boosting occupancy, but inventory remains limited.

13. Victor

Market Score: 31.04

Average Annual Revenue: $53,029

Technically across the border in Idaho yet part of the greater Teton travel shed, Victor benefits from overflow demand when Jackson and Teton Village sell out. More affordable pricing draws families who are willing to drive over Teton Pass.

12. Cheyenne

Market Score: 32.38

Average Annual Revenue: $21,282

Wyoming’s capital city hosts the world-famous Cheyenne Frontier Days rodeo, generating a sharp midsummer revenue spike. Business and government travel add steadiness, though ADRs are lower than in the state’s resort regions.

11. Wilson

Market Score: 33.03

Average Annual Revenue: $99,439

Just west of Jackson, Wilson serves as a quieter gateway to Teton Pass and the slopes of Jackson Hole Mountain Resort. Upscale cabins and luxury homes dominate, pushing ADRs—and revenue—well above state averages.

10. Casper

Market Score: 33.08

Average Annual Revenue: $23,204

Located on I-25, Casper functions as a regional business hub and outdoor base camp (fishing the North Platte, skiing at Hogadon). Consistent mid-week bookings and affordable real estate make it a diversification play within Wyoming.

9. Pinedale

Market Score: 34.72

Average Annual Revenue: $31,731

Gateway to the Wind River Range, Pinedale appeals to serious anglers, hikers, and snowmobilers. Its remote allure limits inventory but can inflate nightly rates during summer and winter high seasons.

8. Laramie

Market Score: 43.42

Average Annual Revenue: $30,443

Home to the University of Wyoming, Laramie enjoys reliable demand from parents, alumni, and visiting academics. Football weekends and outdoor activities in the nearby Snowy Range drive peak-season spikes.

7. Dubois

Market Score: 45.32

Average Annual Revenue: $39,327

Situated between Jackson and Yellowstone’s south gate, Dubois captures road-trippers seeking authentic cowboy culture and easy park access. Cabin rentals with mountain views perform particularly well.

6. Sheridan

Market Score: 47.48

Average Annual Revenue: $28,910

Sheridan’s Old West heritage and proximity to the Bighorn Mountains drive leisure demand, while a growing energy sector underpins steady business travel. Investors benefit from moderate home prices and low STR saturation.

5. Tetonia

Market Score: 55.01

Average Annual Revenue: $56,424

Tetonia lies in Idaho’s Teton Valley but competes directly with Wyoming resorts. Wide-open views, farm stays, and quick access to Grand Teton National Park enable strong ADRs with less local regulation.

4. Jackson

Market Score: 57.44

Average Annual Revenue: $109,956

Jackson, a submarket of Jackson Hole, is the heartbeat of Wyoming tourism, famed for its historic town square, luxury dining, and proximity to two national parks. High barriers to entry and tight regulations keep inventory limited, allowing premium listings to thrive.

3. Driggs

Market Score: 58.69

Average Annual Revenue: $51,645

Driggs offers ski-town vibes without Jackson Hole price tags. Its location on the west side of the Tetons attracts outdoor enthusiasts year-round, and a growing arts scene is boosting shoulder-season visits.

2. Thermopolis

Market Score: 72.72

Average Annual Revenue: $24,407

Thermopolis boasts the world’s largest mineral hot spring, drawing wellness tourists and road-trippers alike. Low acquisition costs and rising year-round visitation give this small town an outsized Market Score.

1. Teton Village

Market Score: 79.83

Average Annual Revenue: $179,393

Home to Jackson Hole Mountain Resort, Teton Village is Wyoming’s undisputed revenue leader. Luxury condos, ski-in/ski-out chalets, and robust summer tourism support some of the highest ADRs in the Rocky Mountain region.

Should You Invest in Wyoming?

Wyoming offers a striking mix of ultra-premium resort areas and affordable frontier towns. Investors targeting high nightly rates and global demand should focus on the greater Jackson Hole ecosystem—Teton Village, Wilson, Jackson, and nearby Idaho submarkets. For lower entry prices and steadier, regionally driven demand, markets such as Thermopolis, Sheridan, and Casper provide compelling alternatives.

While seasonality is pronounced, the state’s limited STR inventory, lax regulations (outside of resort areas), and enduring draw of its national parks make Wyoming an attractive addition to any short-term rental portfolio.