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European Market Review: STR Business Was Booming in June, Especially for Nordic Countries and UK Cities

Published: July 15, 2024

Last updated: September 1, 2026

Picture of Linda Rollins
By

Linda Rollins

ARTICLE SUMMARY

The summer travel season is looking sunny for European STR hosts, literally and figuratively! Nordic countries and UK cities are seeing strong demand. Hosts can expect notable performances in August from cities hosting major concerts, like Munich, Vienna, and Bucharest. Despite steady supply growth, the positive demand trends indicate a strong market outlook for the coming months.

Picture of Linda Rollins

Linda Rollins

Senior Research Analyst

Linda Rollins is a Senior Research Analyst at AirDNA and a self-managing short-term rental host, which means she understands the market as both an analyst and an operator. She writes research and blogs for AirDNA and for Adapt, its revenue management tool, making her work a go-to resource for investors trying to find and size up the right opportunities, and for operators looking to understand changing market dynamics and find concrete ways to improve occupancy, rates, and guest experience. Her data is regularly cited in major news outlets, and she has a knack for bringing both the numbers and the story behind them. In her free time, Linda enjoys spending time with her family, traveling, and looking for good eats.