If you’re a high earner tired of paying sky-high taxes, there’s a little-known strategy that could help: owning an Airbnb. This guide breaks down how short-term rentals can unlock real estate tax breaks most W-2 employees never get to use.

How to Offset W-2 Income with Airbnb Real Estate

Short-term rentals can legally reduce your W-2 tax bill if they’re treated like a business on your tax return

You don’t need to be a full-time investor to qualify. 

The biggest tax savings often happen in year one through bonus depreciation and cost segregation. 

High-income W-2 earners often feel stuck when it comes to taxes. You’re doing everything “right”: maxing out your 401(k), maybe giving to charity, tracking deductions. However, a huge chunk of your paycheck still disappears to the IRS.

Why? Once your income crosses into higher tax brackets, traditional tax strategies can only save you so much. Most of the good deductions are capped and your options get limited fast.

The good news is there’s a legal, IRS-approved workaround that many professionals overlook: learning how to offset W-2 income with Airbnb real estate.

When structured correctly, a short-term rental can behave like a business on your tax return, opening the door to deductions that W‑2 employees usually can’t access.

The best part? You don’t have to quit your job or become a full-time landlord to make it work. Here’s how.

Understand the investment potential of any address in the world.

When your income goes up, so does your tax bill (often faster than you realize). That’s because the U.S. tax system is progressive, meaning the more you earn, the higher percentage you pay on each additional dollar. For high-income W-2 earners, this often means landing in one of the top tax brackets, where a big chunk of every bonus, raise, or stock vest goes straight to the IRS.

The way to shrink that tax bill is simple in theory: lower your taxable income. The IRS calculates it like this:

Taxable income = total income – allowable deductions

Your total income is everything you earn: your salary, bonuses, stock options, side gigs, all of it.

Your allowable deductions are the things the IRS lets you subtract: retirement contributions, charitable donations, mortgage interest, or business expenses.

The more deductions you can legally claim, the less of your income gets taxed. 

The problem is that most deductions available to W-2 employees are limited. The 2017 Tax Cuts and Jobs Act (TCJA) made those limits even tighter by capping or eliminating several common write-offs, such as state and local tax (SALT) deductions and unreimbursed job expenses. (Some of that has changed, though, with the introduction of the Big Beautiful Bill Act).

Even if you follow all the standard strategies (maxing out retirement contributions, making charitable donations, or claiming mortgage interest), you are only able to deduct so much. Once those limits are reached, a significant portion of your income remains exposed to full taxation.

That’s why so many professionals go searching for high-income tax strategies for high-income earners and end up hitting a wall. The income is high, but the deductions are limited. Unless you introduce a new approach, like owning a short-term rental, you’re stuck with a small toolbox against a big tax bill.

How Short-Term Rentals Help Offset W-2 Income

If you’re stuck with high income and limited deductions, the only way to meaningfully reduce your tax bill is to change the kind of income and deductions the IRS allows you to claim. That’s exactly what short-term rental real estate can do when it’s structured correctly.

Most traditional rental properties generate passive income, which means the IRS treats them like side investments. Under the tax code, passive losses (things like depreciation, repairs, or operating costs) can’t be used to offset your active income from a W-2 job. 

In other words, your rental might be losing money on paper, but you can’t use that loss to lower your tax bill from work.

Under the right conditions, the IRS considers an STR to be a non-passive activity, similar to running a small business. It means the expenses and paper losses your property generates (such as depreciation) are considered active losses. Active losses can offset active income, including your W-2 wages.

This special reclassification is what’s often called the short-term rental tax loophole. It gives high earners a way to legally use real estate losses to reduce their taxable income, even if they don’t work in real estate full-time.

Your short-term rental needs to meet a few key IRS requirements to use this strategy.

How a short-term rental qualifies to offset W-2 income 

The short-term rental (STR) tax loophole lets you use real estate losses to lower your W‑2 income. However, to unlock this benefit, the IRS must treat your rental as a non-passive activity, which only happens if you meet two conditions:

1. Your rental activity must fall under an IRS exception

The two most common ways to qualify your income as active rather than passive:

7-Day Rule: The average guest stay is 7 days or less

30-Day Rule with Services: The average stay is 30 days or less, and you provide substantial services (like cleaning, linen changes, or guest messaging)

There are other, less common exceptions too (such as incidental rentals or STRs tied to non-rental businesses), but most W‑2 earners qualify using one of the two above.

Once your rental meets one of the IRS exceptions, you also need to show you’re actively involved in the day-to-day operations. This is called material participation, and you only need to meet one of the following IRS tests:

500-Hour Rule: You work 500+ hours on the property during the year

Substantially All Rule: You do nearly all the work yourself.

100-Hour Rule: You work at least 100 hours, and no one else works more than you

Qualifying work includes things like guest communication, pricing and calendar management, coordinating cleanings, handling maintenance, and making day‑to‑day decisions about the property. Just make sure to log your hours, because the IRS may ask for documentation.

Before you worry about the workload, keep this in mind: you don’t need to do everything yourself. You just need to stay meaningfully involved.

Hiring cleaners, handymen, or occasional help is completely acceptable. What matters is that you remain the primary operator and no one else puts in more hours than you. STRs do require effort, but with good systems in place, they can fit alongside a full-time job without taking over your life.

Gain insights into the revenue and occupancy trends in your market.

An Example of How to Offset W-2 Income with Airbnb Real Estate 

Let’s say you earn $300,000 a year from your W-2 job. You’ve already taken the usual deductions for high-income earners. You’ve maxed out your 401(k) and claimed some mortgage interest, but your tax bill is still steep.

Now, you buy a short-term rental for $600,000, and you spend another $100,000 furnishing and upgrading it to get it guest-ready.

Because you set things up properly, your short-term rental qualifies as a non-passive activity. Specifically, you:

Track your time to meet the material participation short-term rental loophole requirements

This classification is critical. It means the IRS treats your STR like a business, so any losses it generates can be used to directly offset your W‑2 income.

To maximize your tax benefit, you also hire someone to perform a cost segregation study. This is a specialized analysis that breaks the property into parts (like furniture, appliances, flooring, cabinets, and lighting) that wear out faster than the building itself.

Instead of depreciating everything over 27.5 years like a typical rental, this study allows you to accelerate depreciation on those components, often over just 5, 7, or 15 years.

Thanks to bonus depreciation, you can write off the full value of those items in the first year. In this case, the study identifies $120,000 in bonus-eligible assets, which creates a large, upfront paper loss.

You now have a $120,000 non-cash loss on your return. Because your STR is non-passive, that loss is treated like an active business expense, and it can be used to reduce your taxable W-2 income directly.

Instead of being taxed on $300,000, you're now taxed on $180,000. At a 35% marginal tax rate, that’s around $42,000 in tax savings, just from depreciation.

Common Pitfalls in the Short-Term Rental Tax Loophole for W-2 Earners

For W-2 earners, the rules around non-passive treatment are strict, and it’s surprisingly easy to miss a requirement without realizing it.

Here are some of the most common mistakes that can disqualify your ability to use STR losses to offset W-2 income:

Meeting the IRS’s material participation test requires you to prove how many hours you personally spent managing the property. Vague estimates or retroactive guesses won’t cut it. Keep a log of your time: bookings, guest communication, maintenance, cleaning coordination, and financial management all count.

If your average guest stay exceeds 7 days, or you don’t provide enough services for longer stays, your property may be reclassified as passive. That means the losses can’t touch your W-2 income. Regularly review your booking data to ensure you’re meeting the threshold.

This is one of the easiest ways to lose non-passive status. If a property manager or co-host handles most of the day‑to‑day work (guest messaging, turnovers, pricing, maintenance coordination), the IRS may determine you’re not the one materially participating. Even if you hire help, you must remain the primary operator or log enough hours to meet one of the material participation tests. For W‑2 earners, this is often what often makes or breaks the success of Airbnb real estate as a tax strategy.

Missing the “placed in service” deadline

To claim depreciation and expenses in a given tax year, the property must be fully furnished, listed, and available for rent before December 31. If it’s not ready in time, you’ll miss out on that year’s deductions, including bonus depreciation.

If your return is audited, the IRS will expect detailed records that prove your non-passive status, including time logs, booking reports, expense receipts, and depreciation schedules. That’s why working with a qualified short-term rental CPA is essential.

Why Now’s the Time to Consider Using Airbnb as a Tax Strategy

If you’re a high-income W-2 earner, 2025 brings a rare window of opportunity to use short-term rentals to lower your tax bill. Thanks to the newly passed Big Beautiful Bill, several high-impact tax breaks are back in play, making STRs one of the few legal ways to offset W-2 income.

Here’s what matters most for STR investors:

100% bonus depreciation is back. If your STR qualifies as non-passive (via material participation), you can immediately deduct the full cost of furniture, appliances, and improvements. Prior to the Big Beautiful Bill, bonus depreciation was on track to be eliminated by 2027 after an extended phase-out. These reinstated active losses can directly reduce your W-2 income without quitting your job.

Expanded SALT deduction cap. The state and local tax (SALT) cap has been raised to $40,000, giving high earners in high-tax states more room to deduct across their return, even beyond STR-related expenses.To qualify for 2025 bonus depreciation, your property must be placed in service (furnished, listed, and available) before December 31.

For W‑2 earners looking to offset income legally and effectively, this is a prime time to act.

Comparing Tax Strategies for High-Income Earners: Short-Term vs. Long-Term Rentals 

Both long-term and short-term rentals can build wealth over time. When it comes to reducing taxable income, however, they function very differently, especially for high-earning W-2 employees,

Let’s look at how each approach works and what tradeoffs come with it.

Long-term rentals offer stability, but limited tax benefits

Traditional long-term rentals are generally treated as passive income. That means any losses are also passive. Under IRS rules, passive losses can’t be used to reduce your W-2 income, unless you qualify as a real estate professional.

For most full-time employees, that’s a tough bar to clear. So even if your long-term rental shows a loss on paper, you may not benefit from it right away. It often just carries forward on your tax return until you have passive income to apply it against.

Losses typically can’t offset W-2 income

Best for investors seeking hands-off, long-term growth

Short-term rentals offer bigger tax benefits, but with more complexity

The tax benefits of short-term rentals are especially appealing to high earners. If your property qualifies as non-passive, you can use losses (like depreciation and expenses) to directly reduce your W-2 income. In addition to those tax savings, STRs often generate higher revenue than long-term leases, especially in high-demand markets. Just keep in mind: to unlock these advantages, you’ll need to stay actively involved in managing the property.

The bottom line about short-term rentals:

Requires more active involvement and tracking

Offers higher income potential and tax flexibility

Best for investors willing to treat it like a part-time business

AirDNA allows you to handpick the active short-term rentals that align with your investment criteria and shows you exactly how a similar property performs in the real world.

Get reliable data for smarter investment decisions

How to Start Using Short-Term Rental Tax Strategy as a High-Income W-2 Earner

If you’re ready to offset W-2 income with short-term rental real estate, the setup matters. The benefits are real, but they’re not automatic. This strategy only works if you follow the IRS rules carefully, time your actions right, and track your involvement closely.

Here’s how high-income professionals can put the pieces together—legally and effectively.

Use AirDNA’s Airbnb calculator to forecast potential income based on your target location, seasonality, and nightly rates. This helps you estimate gross revenue and determine whether the property is well positioned for short-term rental tax strategy.

2. Evaluate cash flow and tax savings together

Talk to a qualified short-term rental CPA to run both your investment projections and tax impact side by side. When you factor in bonus depreciation and your tax bracket, the after-tax ROI may be much stronger than it first appears.

3. Choose a good market with the right regulations

Use AirDNA’s data to compare average daily rates (ADR), occupancy rates, and seasonal demand across markets. Favor areas with fewer short-term rental regulations, healthy year-round booking activity, and solid revenue performance. Markets that have vacation appeal on paper don’t always offer the smartest investments in reality.

After choosing a promising market, look for a property that can legally and profitably function as a short-term rental. This could mean buying an existing STR or converting a traditional home. 

Focus on layout and features that appeal to guests, such as multiple bedrooms, private entrances, or proximity to attractions. Confirm the property complies with local STR regulations and zoning rules. The faster you can furnish, list, and “place it in service,” the sooner you can start generating income and capture year-one tax benefits like bonus depreciation.

Discover your next profitable short-term rental with real market revenue projections.

Should you buy personally or use an LLC? That depends on your liability protection needs, financing plans, and overall tax strategy. Talk to a CPA familiar with rental property accounting and STR rules in your state to structure it correctly from the start.

6. Prepare the property and place it in service

Before you can claim any deductions, your property must be “placed in service.” That means it’s furnished, listed on a platform like Airbnb, and available for booking. This step needs to happen before December 31 to qualify for first-year depreciation.

7. Keep your average guest stay under 7 days

To qualify as a short-term rental under IRS rules, the average guest stay must be 7 days or fewer. If stays are longer, you’ll need to provide substantial services (like daily cleaning or concierge-style support) to maintain STR classification.

8. Meet material participation requirements

This is the key to unlocking non-passive treatment. You must meet one of the IRS’s tests for material participation, such as:

Logging 500 or more hours on the rental annually

Performing substantially all of the work yourself

Start tracking your time immediately, including guest communication, turnovers, pricing decisions, and maintenance coordination.

Pro Tip: Failing to prove material participation is one of the most common reasons W‑2 earners lose STR tax benefits.

A cost segregation study breaks the property into parts that depreciate faster than the building. Thanks to bonus depreciation, you may be able to write off segregated components all in the first year. This creates large paper losses to offset income.

10. Use depreciation and expenses to reduce W-2 income

Once your STR qualifies as non-passive, you can apply those paper losses directly against your W‑2 income. This is what makes the strategy so powerful. You reduce your tax bill without reducing your cash flow.

11. Keep detailed records (and work with a qualified CPA)

To stay audit-ready, you’ll need strong documentation:

A time log showing material participation

Receipts for furnishings, appliances, and services

Even if you're detail-oriented, the IRS rules around STR tax treatment are nuanced. A CPA who specializes in short-term rental tax deductions can help you stay compliant and maximize your ROI.

Looking for an up-and-coming mountain town? Or a high-performing coastal city? Filter by market type, score, and listing count to discover the markets that meet your goals.

Short-term rentals (STRs) are properties rented out for stays of 30 days or fewer, typically on platforms like Airbnb or Vrbo. They’re treated differently from long-term rentals by the IRS, especially when it comes to how losses and income are taxed.

How do you offset W-2 income with real estate?

You can offset W-2 income with short-term rental real estate if the IRS classifies it as a non-passive activity. That requires guest stays to average under 7 days and for you to materially participate, usually by managing the rental yourself. If you meet those rules, you can use losses like depreciation and operating expenses to directly lower your W-2 tax liability.

Yes, but only if your short-term rental qualifies as non-passive. A cost segregation study separates out components like appliances, flooring, and furniture into different depreciation schedules so you can frontload your savings. When paired with bonus depreciation, these paper losses can directly offset W-2 wages if you meet the IRS’s material participation rules.

Are short-term rentals a good investment for high earners?

Yes, especially for high-income professionals looking to reduce their tax burden while building wealth. When structured properly, short-term rentals can offer immediate tax write-offs, strong cash flow, and long-term equity growth. They also provide flexibility, both in personal use and pricing power, that traditional rentals often lack. Tools like AirDNA can help you identify top-performing markets and forecast returns before you invest.

What is material participation and why does it matter?

Material participation is what determines whether your STR activity is non-passive. To meet the IRS’s rules, you need to be actively involved, typically by:

Spending 500+ hours per year managing the property, or

Doing substantially all the work yourself

Without it, your losses can’t offset W‑2 income and they’re stuck as passive.

This is one of the biggest risks for W-2 earners. If a property manager or co-host does most of the work, you likely won’t meet the material participation test. That means your STR becomes passive, and any losses can’t be used to offset your salary. If you do outsource, make sure you still track enough involvement to meet IRS requirements.

You can, but the biggest benefit usually happens in year one, when you use bonus depreciation to claim large paper losses. After that, you’ll still benefit from ongoing depreciation and deductible expenses, especially if you keep qualifying as non-passive.

How do short-term rentals compare to long-term rentals for tax purposes?

Long-term rentals are always considered passive unless you're a real estate professional, so their losses can't reduce W-2 income. Short-term rentals, on the other hand, can be treated as active businesses if you materially participate—unlocking deductions that can offset your salary.

How do high-income earners reduce taxable income?

Investing in short-term rentals that qualify as non-passive

Among these, STRs are one of the few strategies that allow you to reduce W‑2 income using paper losses from real estate directly.

Learn how to offset W-2 income with Airbnb real estate so you can stop feeling stuck with sky-high taxes and limited write-offs.

Airbnb Occupancy Rate: Insights and Tips

Key Takeaways
The Airbnb occupancy rate is a vital metric for success and is calculated by dividing the number of booked nights by the available nights. The occupancy rate reflects how often your property is rented out compared to its availability.
Understanding and monitoring your occupancy rate is key to maximizing earnings, as it indicates property performance and influences pricing and marketing strategies.
How you interpret your occupancy rate is essential; high and low occupancy rates don’t always mean what you think.

Successful Airbnb hosts are obsessed with bookings, and for good reason—it’s the name of the vacation rental game.

When hosts talk about Airbnb bookings, they're really talking about occupancy rate: the percentage of available nights that guests book. Monitoring your occupancy rate is important because it shows how well your Airbnb stacks up against the competition. The occupancy rate can also indicate whether you need to switch up your strategy or pricing to boost your rental income.

Whether you’re new to short-term vacation rentals or an industry expert, it’s important to understand the methodology and best practices behind your occupancy rate. 

Learn about short-term rental data

What is Airbnb Occupancy Rate?

In its simplest form, the occupancy rate is the percentage of time a vacation rental property is booked compared to the time it is available for bookings. 

To make understanding occupancy rate easier, let's use a straightforward example.

Imagine you own a cabin that's available for guests all year. That means it could potentially be booked for 365 nights. Throughout the year, guests book your cabin for 90 of those nights. We can use that number to calculate the occupancy rate and see how often your property was rented out compared to its availability. 

By dividing the booked nights (90) by the total available nights (365) and multiplying by 100 to get a percentage, we find an occupancy rate of approximately 25%. This means your cabin was rented out for about a quarter of the year.

Reasons Why Your Occupancy Rate Matters
Maximize Revenue Potential: Physical products can be sold at any time if they’re not immediately purchased. However, a vacant vacation rental represents a unique challenge. If a property goes unbooked for a night, it's impossible to "sell" that night again. Each unbooked night directly translates into a tangible loss of potential income. That’s why the occupancy rate is crucial for owners looking to maximize their earnings. 
Reveal Property Performance Insights: Consider two similar properties in the same location. Property A consistently achieves an 80% occupancy rate, while Property B struggles to reach 50%. This stark difference signals that Property A might be better aligned with guest preferences or have better marketing. Analyzing occupancy rates helps identify performance gaps and areas for improvement, whether that's improving your listing or adjusting pricing strategies to meet market demand.
Determine Market Demand and Inform Pricing Strategies: High Airbnb occupancy rates indicate strong market demand, while low occupancy rates can reflect lower demand. This information informs your pricing strategy. Let’s consider an apartment near a convention center that has high occupancy during events but low occupancy rates otherwise. This trend suggests that you may want to consider adjusting your rates in relation to the convention center’s event calendar. Dynamic pricing takes into consideration trends like this and uses them to optimize revenue during peak and off-peak times.
Guide Investment and Enhancement Decisions: Evaluate occupancy rates before and after making upgrades, like installing high-speed internet or renovating the kitchen, to assess the return on investment (ROI). This analysis is crucial for prioritizing property improvements that make your listing more appealing and, subsequently, improve the occupancy rate.

Learn about Dynamic Pricing

How to Calculate the Airbnb Occupancy Rate

Understanding the occupancy rate of your Airbnb property is pivotal for optimizing your rental strategy. Yet, it all comes down to a single equation.

Airbnb Occupancy Rate Calculation

Reserved Days / Available Days x 100 = Occupancy Rate

With that in mind, here's a simple guide on how to find Airbnb occupancy rates:

Step-by-Step Calculation
Determine the Total Number of Reserved Days: Start by counting how many days guests booked your property over a specific period of time, usually 12 months. 
Identify the Total Number of Available Days: Calculate the total days your property was available for booking over the same time period, excluding any days you blocked off for personal use.
Calculate the Occupancy Rate: Divide the total number of reserved days by the total number of available days, then multiply the result by 100 to convert it into a percentage. These steps represent AirDNA’s version of an Airbnb occupancy rate calculator.

Example Calculation:

Imagine you own a house on the water in North Carolina and you're evaluating its performance on Airbnb over the last 12 months. The property was available for 340 days and booked for 240 days within this timeframe.

Reserved Days: 240

Available Days: 340

Occupancy Rate Calculation: 240/340 x 100 = 70.58%

Calculate potential earnings

Understand the investment potential of any address in the world. 

See your STR revenue potential
Interpreting Your Occupancy Rate

While a 70% occupancy rate may seem ideal, signaling guest satisfaction and consistent revenue, it's essential to delve deeper. High occupancy could indicate underpricing, meaning you might be missing out on potential income. It's crucial to balance occupancy with your average daily rates (ADRs) to maximize revenue. 

Think about it: A property with a 50% or 60% occupancy rate could earn more revenue than one that’s booked 70% of the time. It’s all relative to pricing. A property booked more often at $100 per night may not outearn a property that’s booked less often at $300 per night.

It’s important to ask yourself: Do I want higher occupancy or higher average daily rates (ADRs)? An accurate data tool can help you sort out which strategy is best for your bottom line. (Why guess when you can know exactly what you should be charging guests?)

What is a Good Airbnb Occupancy Rate?

Average Airbnb occupancy rates vary from market to market and year to year. You can see how the national average occupancy rate has fluctuated:

Trailing twelve months (TTM), March 2023 to February 2024: 55.1%
2023: 55.4%
2022: 58.6%
2021: 60.3%

The occupancy rate in 2022 reflects a recovery trend in the industry after the pandemic brought the average occupancy rate into the low fifties in 2020.

Determining a "good" rate is less about finding a universal number and more about understanding local market conditions, historical performance, and your personal goals for the property. Knowing your market's average helps inform decisions on pricing, marketing, and operations.

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Average Airbnb Occupancy Rates by City: Top 10 Highest Occupancy Rates

If you’re new to the short-term rental market, understanding the average airbnb occupancy rates by city can help you choose a location that’s likely to generate a healthy revenue.

These markets had the highest trailing twelve-month short-term occupancy rates (March 2023 to February 2024):

Kauai, Hawaii: 74.4%
Oahu, Hawaii: 73.4%
Maui, Hawaii: 72.4%
Maine DownEast/Acadia Coastal: 67.7%
Big Island, Hawaii: 67.1%
New York City: 65.5%
Denver: 65.3%
Anaheim, California: 65.2%
Boulder, Colorado: 64.3%
 Outer Banks, North Carolina: 64.3%

Many of the markets with the highest occupancy rates are located in Hawaii. However, seeing as the vacation rental market in Hawaii is subject to fairly heavy restrictions, let’s consider the markets with the highest occupancy rates in the contiguous U.S.

Maine DownEast/Acadia Coastal: 67.7%
New York City: 65.5%
Denver: 65.3%
Anaheim, California: 65.2%
Boulder, Colorado: 64.3%
Outer Banks, North Carolina: 64.3%
San Diego: 64.2%
Sarasota, Florida: 64.1%
Lincoln City/Newport, Oregon: 64%
Gatlinburg/Pigeon Forge, Tennessee: 63.9%

Average Occupancy Rates by City: Top 10 Lowest Occupancy Rates

The average Airbnb occupancy rates by city in the following areas leave hosts wanting more. These markets currently have the lowest trailing twelve-month occupancy rates:

Oxford, MS: 34.9%
Big Bear, CA: 39.6%
Southbend, Indiana: 40.4%
Texas East Area: 41.4%
College Station, Texas: 41.8%
Mississippi area: 42.1%
Augusta, Georgia/South Carolina: 42.8%
Pocono Mountains, Pennsylvania: 43.2%
California South area: 43.7%
 Louisiana area: 43.9%

If you’re looking to invest in vacation properties, avoid these markets because you likely won't get a good ROI. Property managers and hosts in these markets may need to lower their rates to encourage guests to book with them rather than other Airbnbs.

Hottest Airbnb Markets
Free Airbnb Calculator
Why Airbnb Occupancy Rates Differ from Hotels 

Hotels offer a consistent product and pricing strategy, but STRs vary widely in terms of property type, location, amenities, and host engagement. It’s crucial to assess STR occupancy differently than traditional hotel occupancy in order to accurately reflect performance in the vacation rental market.

AirDNA only considers active listings in its occupancy rate calculations, whether it’s for a specific market or when someone uses our Airbnb calculator. We define active as having at least one calendar day classified as reserved or available during the reporting period. If we included every available night from every available listing in our occupancy calculation, it would return a falsely low occupancy rate. This is due to variations in vacation rental host behaviors and motivations. We’re talking about host attentiveness in managing listing calendars and their responsiveness to reservation requests.

Here are three host cases that would falsely skew occupancy downward if we included them in the occupancy rate calculation: 

Event-Based Hosts: Hosts who list properties temporarily to take advantage of specific events, causing temporary market fluctuations that don’t reflect regular hosting activity.

"Make Me Move" Hosts: Hosts who set their prices significantly above the market rate, using Airbnb as an opportunistic platform rather than a committed hosting venue.

Dormant Listings: Properties that appear available but haven't seen a booking for months, often due to a shift in host priorities or property usage.

AirDNA ensures that its occupancy rate calculations reflect genuine market activity and trends by focusing on active listings. We stand by the accuracy of our data and use this methodology to help stakeholders understand the true dynamics of the STR market. Our insights are distinct from those that can be gleaned from hotel occupancy data.

How to Get High Occupancy on Airbnb

Occupancy rate may not be a complete picture of your property’s performance, but it’s still important. After all, you’re only making money if guests are staying at your property. If your occupancy rate is falling short of expectations, take these data-driven steps to learn how to increase occupancy rate on Airbnb. 

Increase Your Airbnb Occupancy Rate

Occupancy Rate is Just the Beginning  

According to ou annual best places to invest report, most of the destinations at the top of the list have occupancy rates of 60-70%. If you're interested to learn more about a market's occupancy rate, visit the AirDNA app.

While Airbnb occupancy rates are important, you need to track a range of metrics to assess how your Airbnb is performing overall. Our insights can help you optimize your properties for the best possible occupancy rate, average daily rate (ADR), revenue per available rental (RevPAR), and overall profitability.

Frequently Asked Questions:
What is a good occupancy rate for an Airbnb?

There is no universal “good" occupancy rate. Determining whether your occupancy rate is optimized requires understanding local market conditions, historical performance, and your personal goals for the property. Keep in mind that lower occupancy rates don’t necessarily indicate lost revenue. If you are charging a higher average daily rate, you might not need as many bookings to make as much money as a competitor with higher occupancy but a lower nightly rate.

Where can you see Airbnb occupancy rates?

You can see the occupancy rate for your listing as well as that of competitors in the area on your AirDNA dashboard. 

Find out what “Airbnb occupancy rate” refers to, how to calculate it, and tips for improving your occupancy rate and increasing your STR income.

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How to Offset W-2 Income with Airbnb Real Estate

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