Smarter short-term rental research starts here.
Research your STR markets
Gain valuable insights into your specific market: occupancy rates, competitive trends, guest sentiment, and more.
Get smart about seasonality
Don’t leave money on the table. Know exactly when demand peaks and falls in any market.
Spot opportunity with heat maps
Use interactive maps to spot the best investments, with shading across every metric: yield, revenue, occupancy, and more.
Review every key data point
Access everything you need to know about your listing, market, and competition with 25+ unique insights.
See what guests are saying
Access AI summaries powered by real guest reviews to learn what they love (or don't love) about any market.
Track markets over time
Plan your investment strategy based on real booking activity and trends. See how things change year over year.
New features to master your vacation rental market
Running a successful short-term rental (STR) requires really knowing what’s going on in the area. Whether you’re deciding which market to invest in, or picking a specific property to buy, being “in the know” is your golden ticket.
Check out this short demo of our newest market research tools. Interactive heat maps help you spot opportunities with visual data covering every metric. AI market overviews help give you "a feel" for any market, by scanning and summarizing thousands of real guest reviews. It's everything you need to know to make smart, strategic STR investments.
Find the hottest vacation rental neighborhoods
When it comes to short-term rental performance, no two zip codes are alike. Go beyond city-wide averages with submarket insights to understand how performance changes from one neighborhood to the next. Find areas with the strongest growth and investment potential and spot emerging submarkets before they become oversaturated.
Trusted by over 100,000 hosts worldwide
Learn what it takes to be a top performer
You don’t have to guess what makes a property a top performer. With the All STR Listings page, you can peek under the hood of every active rental in your market to see why the leaders are leading.
See which properties are pulling in the most cash in your specific niche by filtering down to the exact property attributes you’re eyeing. Click into the top listings to identify trends in photograph quality, interior vibes, or must-have amenities. Then, use these insights to decide exactly what type of property to invest in so you compete at the top of the market on day one.
Find a prospective STR for sale
Our For Sale Properties page brings real-time MLS listing data directly into your market research, so you can underwrite high-potential short-term rentals directly in the app.
We don’t just show you what’s for sale--we show you how it will perform as an STR. Every listing on this page is automatically paired with our Revenue Calculator, giving you accurate projections of how any property would perform as a short-term rental.
AirDNA has proven to be invaluable. We’ve been able to increase the majority of our properties revenue an average of 15% - 20% this year compared to last.
Head of Real Estate — Guestable
If you want to acquire a specific property, understand a market, or want to see what your current place might be worth as a short-term rental, there really is no better solution.
Adam B. — Airbnb Host
I’ve used a lot of tools to analyze an investment property, but I’ve found that AirDNA is the most consistent and reliable.
Robert A. — Airbnb Superhost
Everything you need to know about STR market research
You can use our STR market research tool to create custom comp sets that match your property's specific characteristics. Alternatively, you can connect your listing to your AirDNA account and we’ll automatically match you with 100 similar STR properties. Rather than comparing your three-bedroom mountain cabin to studio apartments downtown, comp sets ensure you're analyzing truly comparable properties. This tailored approach gives you accurate benchmarks for pricing, amenities, and performance to maximize your competitive edge.
When performing a short-term rental market analysis, different metrics matter to short-term rentals. Focus on occupancy rates, Average Daily Rates (ADR), revenue potential, and Revenue per Available Rental (RevPAR). These key performance indicators reveal market health and potential return on investment (ROI). When you’re doing STR research, you should also examine seasonal trends, guest demographics, and local regulations to get a complete picture of any vacation rental market you're considering.
Effective market research into STR properties starts with accessing reliable short-term rental data. Begin by exploring Market Scores to identify promising locations, then dive deeper into specific metrics like occupancy rates, Average Daily Rates (ADR), and seasonality patterns. AirDNA's custom search filters let you narrow down properties based on specific criteria, helping you find the perfect investment opportunity or optimize your current listing performance.
If you’re wondering how to do market research for STR properties before you buy them, you’re in the right place. Our short-term rental calculator lets you evaluate any address as a potential short-term rental investment. Simply enter the property address to see projected revenue, occupancy rates, and seasonality based on comparable properties in the area. This data-driven approach takes the guesswork out of STR investing for beginners and seasoned investors alike. We also have a for-sale property feature that evaluates the performance potential of listings that are available for purchase today.
Not all neighborhoods within a city perform equally as short-term rentals. Submarket analysis allows you to zoom in on specific neighborhoods for your STR business to identify microtrends and opportunities others might miss. Be smart with your STR research and compare vacation rental metrics across different submarkets to find areas with the best combination of demand, pricing power, and growth potential.
While both platforms offer valuable insights, comprehensive short-term rental market research requires data from multiple sources. AirDNA combines Airbnb and Vrbo analytics to give you a complete picture of the vacation rental landscape. This integrated approach ensures you're not missing out on platform-specific trends or opportunities when developing your investment strategy.
The short-term rental market is dynamic, with trends shifting seasonally and sometimes even monthly. If you’re a real estate investor, we recommend conducting STR investment analysis quarterly. Make more frequent checks during high season or when significant local events occur in your market of interest. This allows you to get a sense of how the short-term rental market data on occupancy changes over time. AirDNA's real-time data ensures you always have the most current short-term rental metrics to inform your decision-making.
Comprehensive vacation rental market research requires access to historical and forward-looking data on occupancy rates, pricing trends, booking patterns, and the competitive landscape. You'll also want to understand local regulations, demand drivers (like tourism attractions or business centers), and seasonality patterns around local rental properties. We provide insight into all of these variables in one platform, streamlining your STR research and eliminating the need to cobble together information from multiple sources.
The days of guessing what guests want or how much to charge are over. Today's successful STR hosts and investors rely on concrete short-term rental market data to make informed decisions. With AirDNA's STR analytics, you can identify high-performing markets, understand seasonal patterns to optimize pricing year-round, anticipate market shifts before your competition, and set competitive rates for different types of property to maximize both occupancy and revenue.
Every journey to invest in STR properties starts with understanding which markets perform best, what property types generate the highest returns, and how much revenue you can expect. Begin your real estate investing with AirDNA's Market Score for an at-a-glance view of a market's potential. As you become more comfortable, use custom filters to uncover opportunities that match your specific investment criteria. Our platform is designed to guide you through the pros and cons of your first STR investment property as a first-time investor or to build a successful short-term rental portfolio as a seasoned professional.
Stop spending hours compiling spreadsheets from multiple sources. Focus on these critical data points for your STR research:
- Occupancy rates throughout the year,
- Pricing trends by season and day of week,
- Competitive insights from similar properties,
- Future demand through pacing data, and
- Investment metrics like cap rates and cash flow.
AirDNA brings all these vacation rental market research elements together in one platform, helping you make decisions for your short-term rental business that drive stronger returns.
Getting the right information is everything in your STR business, which is why we help you conduct STR market research easily. Look beyond current performance to understand market trajectory. Analyze year-over-year trends in demand, rental income, pricing power, and competitive growth. Markets with consistent or increasing occupancy rates despite growing supply typically offer stronger long-term investment potential. Use AirDNA's historical data alongside forward-looking pacing information to identify vacation rental markets with sustainable growth rather than temporary spikes in popularity.