Thinking about buying a lake house for short-term rental (STR) use? Our top 10 list of lake markets for STRs is a great place to start. Plus, see how pricing, demand, and revenue potential shape lake house performance.

Best Places to Buy a Lake House for a Short-Term Rental

Lake house Airbnbs can be great investments in markets where home prices are affordable relative to their average revenue potential. 

Vacation rentals in lake destinations tend to perform best when demand is diversified across seasons.

AirDNA can help you analyze lake submarkets in detail, comparing revenue, demand, and home prices to make data-driven investment decisions.

Whether nestled in a tranquil state park, perched near the water’s edge, or tucked in a bustling small town, lakefront homes offer travelers an ideal escape and short-term rental (STR) investors high returns. 

Investors eyeing properties with proximity to water often get their hopes up when they see impressive revenue projections, only for them to get dashed by steep entry costs. Rather than guessing which lake towns “feel” like good investments, use our data-backed list of the best places to buy a lake house for short-term rental use. 

By looking at revenue potential alongside home prices, we identified opportunities that are actionable even with limited capital. Our analysis uncovers several lake markets where demand extends beyond summer weekends and where buying a lake house comes with a more manageable cost of entry.

Why Lake Access Is a Powerful STR Investment Driver

Lake markets don’t usually depend on one big draw or a narrow peak season. Instead, they’re shaped by repeat visits and lifestyle-driven trips, which helps sustain demand over time and keeps guests coming back year after year.

In many lake markets, demand doesn’t end when summer does. Summer might be peak season, but picnic weekends in the spring, fall foliage getaways, winter ice fishing, and shoulder-season escapes help keep your calendar moving throughout the year. That diversified demand can make revenue feel less concentrated and reduce your reliance on one narrow peak period.

Lake trips are often planned around convenience and togetherness. Guests tend to arrive by car, stay longer, and travel with family or friends. 

That shapes booking behavior in practical ways: 

Greater emphasis on space and comfort than on proximity to a single landmark

In many markets, these dynamics support steadier occupancy even when broader travel slows down.

Access to the water does a lot of the marketing work on its own. Lakefront or near-water properties offer an experience that other markets can’t replicate, which can set your listing apart without competing solely on finishes or amenities. Even modest homes can perform well when the draw is baked in, with beautiful views, lake access, and easy water recreation often mattering more to guests than luxury upgrades.

Our Methodology for Ranking Lake House Airbnb Markets

To identify the best places to buy a lake house for short-term rental use, we focused on how lake house Airbnb markets perform relative to what it costs to buy in. 

Rather than ranking markets by revenue alone, we evaluated the average revenue potential of short-term rental properties currently for sale and compared that against average purchase prices to understand where income and entry costs are more closely aligned.

This approach is especially important in lake markets, where pricing can vary dramatically from one destination to the next, even around lakes with similar demand profiles. In some popular lake towns, higher home prices prevent ideal yields, even with strong summer bookings. However, there are gems out there where affordability meets steady demand, facilitating efficient income generation over time.

Using AirDNA data, we analyzed lake-driven markets across the U.S. and ranked them by yield to surface places where pricing, revenue potential, and demand appear to be in better balance. We did not look exclusively at properties with direct lake access, but rather the larger markets in proximity to lakes. 

Note: Average home prices, revenue potential, and yield for each market is based on currently for-sale properties, which change day to day. The figures in this report are based on data from December 2025 but will fluctuate as the real estate landscape evolves.

Best Places to Buy a Lake House for Rentals

For investors looking to make waves in the short-term rental market, lake houses are a hot ticket. 

Using AirDNA’s market data, we’ve ranked the best places to own a lake house as a short-term rental investor. The markets that made the cut offer year-round or seasonal popularity, stable returns, and a reasonable cost of entry, making them the best locations for lakefront homes. 

Keep in mind that average home prices include for-sale properties across the Euclid market, not just lakefront investment opportunities. Individual home prices will differ based on proximity to the lake.

Euclid (Cleveland’s East Side) delivers a rare “buy-in low, earn strong” profile: affordable pricing paired with steady lakefront- and Cleveland-driven demand that supports STR cash flow.

Euclid works as a practical home base for guests. It’s close to Lake Erie recreation and parks, with quick access to Cleveland’s major venues. For investors, that convenience translates into solid occupancy potential without paying prime-city prices. The average length of stay is almost 6 days, meaning less frequent turnovers as a host.

Plus, demand drivers are diversified, which helps smooth seasonality. Outdoor and lakefront appeal anchors summer travel, while local events and culture supports short stays and family demand with restaurants, coffee spots, museums, and entertainment. 

This market’s metrics look great for underwriting. The average home price is below $200K, keeping capital at risk lower and improving financing flexibility. With a whopping 16.6% average yield, Euclid boasts a standout gross return profile compared to many higher-priced urban neighborhoods.

Regulations: Euclid’s regulatory environment is somewhat uncertain, considering that it’s a distinct city that’s part of the Greater Cleveland Area. Cleveland appears to have zoning and licensing requirements, including inspections. Local reporting indicates Cleveland has proposed a stricter licensing framework with fees and renewals. Because Euclid-specific ordinances aren’t publicly available online, though, investors should verify applicable city rules before investing.

Nestled in the Chicago metro’s northwest orbit, McHenry, Illinois, delivers true outdoor leisure demand with vacation-market returns without Chicago’s high acquisition costs.

Demand is built around resilient drive-market travel and outdoor-first trips. Lakes, parks, and a classic Main Street experience that feels like a real “escape” make McHenry a sought-after destination. Key anchors include Moraine Hills State Park, Petersen Park Beach, the Volo Auto Museum, and Downtown McHenry.

Average home prices in McHenry hover around $326K (much more approachable than core Chicago), while the surrounding high-income region supports healthy rates and reliable weekend demand. 

The city’s average yield of 15.5% is a strong top-line performance for an outer-metro market and doesn’t require luxury pricing or unrealistic occupancy to work.

According to a 2023 summary of a McHenry County Planning, Environment & Development meeting, short-term rentals are permitted either by right or by conditional use permit in certain zoned districts. Ownership is regulated by a maximum of 12 rental periods per calendar year and/or 90 total days of rental per calendar year, per McHenry County Code §16.56.030.VV Principal Use Standards. However, owners may operate a short-term rental outside of those maximum allowances if they secure a Conditional Use Permit.

Paw Paw is a small-town destination in Michigan that consistently pulls weekenders and seasonal travelers looking for wine tastings, live entertainment, and outdoor recreation around Maple Lake and Ackley Lake.

Demand drivers are clear and diverse: Wine and tasting tourism is a core engine, anchored by St. Julian Winery and other local vineyards. Events like Paw Paw Days and recurring summer programming drive peak occupancy of 78% in July, with seasonal lows of about 25% in December and January. Smart operators can navigate these predictable peaks and valleys with strategic minimum-stay policies and revenue management.

The metrics support the story. With average home prices well below $300K and average annual revenue potential of just over $40K, you get an average yield of nearly 15%. This is a sweet spot for lake house investments: You’re not paying inflated “vacation market” premiums, and there’s more room to absorb operating costs while still achieving attractive net returns.

Paw Paw Township’s environment is structured but workable: a Short-Term Rental Ordinance (#288) is in effect, and STRs in Paw Paw Township must be registered. Investors should expect a permit/registration-driven framework and ensure compliance from day one.

Pairing the Poconos’ reliable, four-season demand with a standout 13.9% average yield, the Emerald Lakes market achieves a rare blend of resilient bookings and strong cash-flow upside.

Emerald Lakes sits inside one of the Northeast’s most dependable getaway regions, the Pocono Mountains, fueled by steady weekend traffic from major metro areas. Demand peaks in summer with 63% average occupancy in August. The area already has a strong vacation-home culture with over 350 active short-term rentals.

The metrics support an amenity-forward, group-friendly strategy. Average home prices are approximately $425K. While the bar to entry is slightly higher than some of the other best places to buy a lake house, returns are higher too: Almost $60K in average revenue potential and a whopping 13.9% average yield.

Emerald Lakes’ regulatory environment appears generally favorable but highly local. Pennsylvania municipalities can regulate or prohibit STRs through zoning, and operators should expect rules to vary by township/borough. Within Emerald Lakes specifically, community rules indicate that association members may rent or lease their residence, suggesting an HOA-level framework that allows rentals.

Muskegon is a “buy where people already vacation” market anchored by Lake Michigan beaches, state parks, and family attractions. Muskegon occupancy peaks at an exceptional 80% in July, with relatively strong shoulder season demand in the 50% occupancy range.

Lake Michigan shoreline access powers peak-season family and group bookings, but outdoor recreation extends demand beyond the hottest beach days. Attractions like Muskegon State Park and Hoffmaster State Park support year-round hiking, biking, and nature-based stays. Cultural and heritage travel adds another layer, led by the USS Silversides Submarine Museum.

Muskegon’s entry point stays investor-friendly with an average home price of roughly $290K. A 13.8% average yield indicates strong cash-on-cash performance and a faster path to stabilization.

Muskegon’s STR regulations are moderately restrictive. The City requires a short-term rental license to operate, with enforcement provisions described in the city’s STR guide (including escalating penalties and potential license revocation). Public reporting also indicates the City implemented a 4% cap on STRs by area, and that the City has ongoing public-facing discussion around STR rules. 

With this in mind, prospective investors should underwrite with compliance and permit availability in mind.

How to Find the Best Markets to Invest In

Focusing on what drives demand gives you more flexibility as an investor. Instead of narrowing your search to a single destination or property type, you can evaluate markets based on the kinds of trips guests are actually taking, and then compare options that share similar demand characteristics.

AirDNA makes it easy to explore markets tied to specific attractions, from outdoor recreation to business travel to transportation access. From there, you can layer in practical constraints like budget and income expectations to build a more realistic shortlist. 

Use AirDNA’s demand driver filters to search for markets where short-term rental demand is shaped by the types of attractions you care about, rather than starting with geography alone.

Find markets connected to specific attractions or trip types

Compare nearby or similar markets that may differ in pricing, competition, or maturity

From the Find a Market tab in AirDNA, click the Market filter to choose which demand drivers you want to search for.

Once you’ve identified markets with the right demand profile, look at for-sale properties in those markets.

To narrow down your options, use these filters:

Use the listing price filter to only view for-sale properties within your budget. For example, if you were looking for cheap lake homes, you’d set an upper limit. In contrast, you’d set a lower limit if you have your sights set on a luxury property.

Find this filter in the For-sale properties tab.

Use the yield filter to highlight properties that deliver the yield you're seeking. Setting a minimum will filter out any properties that won’t be likely to provide that yield. Find this filter in the For-sale properties tab.

Where can I find inexpensive lake homes for sale?

Inexpensive lake homes are often found outside of the most well-known resort towns, particularly in drive-to markets or secondary lake destinations. Looking beyond marquee lakes and comparing nearby markets can reveal more affordable entry points where demand still supports short-term rentals. Evaluating home prices alongside revenue potential helps identify where affordability and performance align more closely.

The cost of a lake house varies widely by location, lake access, and market maturity. Some lake markets still offer homes under $300,000, while others (especially premium or highly developed destinations) command much higher prices. Comparing purchase prices across similar lake-driven markets can help set more realistic expectations before narrowing your search.

Buying a lake house starts with identifying the right location, setting a budget, and understanding local market trends. Research lakes that match your lifestyle or investment goals, and comb through lakefront real estate for sale to find properties that fit your criteria.

If you're buying a lake house as a short-term rental investment, focus on markets with strong rental demand and high yields. Tools like AirDNA can help analyze revenue potential, occupancy rates, and the impact of amenities. Be sure to check local zoning and STR regulations to avoid restrictions, and consider working with a local agent experienced in waterfront vacation rentals to streamline the process as you look for the best lakes to buy a house on.

Lakefront property can be a highly rewarding investment, particularly in popular lake house locations with high demand. Waterfront vacation rentals often command premium rates, have high appreciation potential, and attract a diverse range of guests year-round. 

However, like any real estate investment, lakefront properties come with potential downsides—higher maintenance, seasonal demand fluctuations, and local zoning rules. For STR investors, a lake house in a well-chosen market can yield excellent returns, especially if it’s optimized with amenities and managed strategically.

When is the best time to buy a lake house?

The best time to buy a lake house often depends on the specific market and your investment strategy. In general, late fall and winter can be ideal times to buy, as demand tends to be lower and sellers may be more willing to negotiate. 

However, if you’re looking at high-demand areas with strong summer rental potential, peak listing periods like spring and early summer could also offer more inventory. Keep in mind that researching market trends and occupancy rates in your chosen location can provide insights into seasonality, helping you make a more informed buying decision.

Use AirDNA to assess market performance and compare Airbnb yield across for-sale listings before diving into full ROI.

Discover the best places to buy a lake house for short-term rental use, comparing home prices, revenue potential, and yield across lake house Airbnb markets.

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Best Places to Buy a Lake House for a Short-Term Rental

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