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Industry Reports

European Review January 2026: A Cooler Start as Demand Slips and Supply Builds

Published: February 17, 2026

Last updated: February 23, 2026

Camilo Schmid Rivas
By

Camilo Schmid Rivas

ARTICLE SUMMARY

In this January 2026, European supply continued to grow while demand softened, leading to lower occupancy across the continent. Despite flat ADR, RRI remains strong, pointing to pricing resilience among existing operators as travelers shift toward off-season and last-minute booking behavior.

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Industry Reports
Camilo Schmid Rivas

Camilo Schmid Rivas

AirDNA Data Analyst

Camilo Schmid Rivas is a Data Scientist at AirDNA who brings a uniquely well-rounded perspective to short-term rental analytics. With a background that spans investment, real estate, and business analysis—including roles at Stayery and Sollers Consulting—Camilo has worn many analyst hats, each sharpening his ability to turn complex data into clear, actionable insights. A graduate of École hôtelière de Lausanne, he now channels his multidisciplinary expertise into uncovering trends that drive smarter STR decisions. In his free time, he enjoys playing tennis or scuba diving in or around Barcelona.