European Review July 2025: Lesser-Known Destinations Drive STR Momentum

Linda Rollins is a Senior Research Analyst at AirDNA and a self-managing short-term rental host, which means she understands the market as both an analyst and an operator. She writes research and blogs for AirDNA and for Adapt, its revenue management tool, making her work a go-to resource for investors trying to find and size up the right opportunities, and for operators looking to understand changing market dynamics and find concrete ways to improve occupancy, rates, and guest experience. Her data is regularly cited in major news outlets, and she has a knack for bringing both the numbers and the story behind them. In her free time, Linda enjoys spending time with her family, traveling, and looking for good eats.