With the FIFA World Cup 2026 headed to Seattle, thousands of fans will be looking for places to stay. Your home could be exactly what they’re searching for. This Seattle World Cup hosting guide shows you how to prepare, price, and profit during one of the city’s biggest-ever events.

Seattle World Cup 2026 Guide to Airbnb Hosting

Seattle is expecting over 750,000 visitors for the FIFA World Cup 2026, with six matches at Lumen Field that include Team USA and two knockout games.

Short-term rental (STR) regulations in Seattle require a business license and a STR operators license, with some caveats that hosts should confirm before proceeding. 

Local Airbnb hosts could make around $4,000 per booking, or even more with strategic pricing and a well-prepped listing.

Looking for a once-in-a-generation way to earn serious extra income? The FIFA World Cup is coming to Seattle and it’s expected to be the city’s biggest moment on the global stage since the 1962 World’s Fair.

Airbnb projects Seattle-area hosts could earn nearly $4,000 per stay during the tournament. If you’ve been hemming and hawing about jumping through the required hoops to get your property set up as a short-term rental, revenue potential like this makes it worth your while. 

This guide breaks down everything you need to know, from short-term rental rules and licensing, to pricing strategies, to tips on how to prepare your home. When the world shows up in Seattle, your home could be exactly what they’re looking for.

Stadium: Seattle Stadium (known locally as Lumen Field)
Location: SoDo neighborhood, near downtown Seattle
Capacity: 72,000

Seattle will host six matches during the 2026 FIFA World Cup. These matches include four group stage games and two high-stakes knockout rounds. Match highlights include a marquee appearance by Team USA and several heavyweight national teams, drawing huge interest from both domestic and international fans.

June 19: Team USA vs. Australia (Group D)

June 24: Italy/Northern Ireland/Wales/Bosnia & Herzegovina* vs. Qatar (Group B)

Seattle is preparing for a massive influx of around 750,000 visitors over the course of the tournament, 23,000 of which are expected to stay in Seattle-area Airbnb listings. This makes it one of the biggest travel moments in the city’s history. With hotels expected to reach capacity, short-term rentals will be essential in meeting the demand.

That kind of demand creates a once-in-a-generation opportunity, not just for Seattle homeowners, but for hosts across Western Washington. Travelers are already looking beyond the city to places like Bellevue, Redmond, the San Juan Islands, and even the Wenatchee Mountains, turning match days into full vacations.

7 Steps to Get Ready for Airbnb Hosting During the Seattle World Cup 2026 

Whether you’re already hosting or just curious about how it all works, we’ve broken things down into seven simple steps to help you get your home ready, make guests feel welcome, and earn great money while you’re at it.

Before you list your place, make sure you’re playing by the rules. In Seattle, you’ll need both a Seattle business license tax certificate ($55/year) and a short-term rental operator’s license ($75/year) to host legally. These are required even if you’re just renting out your own home on Airbnb for a few days during the World Cup.

Under Seattle’s short-term rental regulations, most homeowners are allowed to rent out:

One additional property that they own. Renting out a second home requires registration with the city's rental inspection system.

There are a few exceptions. For example, renters generally can’t host unless their unit is a pre-2017 “legacy” listing, and some unique property types (like floating homes) are off-limits.

Need help figuring it all out? Airbnb has put together a step-by-step guide to walk you through the requirements and licensing process in Seattle.

If you haven’t already applied, you can also start directly through theSeattle Services Portal.

We also encourage you to do your own due diligence and research all the short-term rental regulations yourself. 

Once you’ve got the green light to host, it’s time to build a listing that makes people stop scrolling. A well-composed Airbnb listing can mean more interest, more bookings, and higher nightly rates, especially during a high-demand event like the World Cup.

Here’s how to make your listing shine in Seattle:

Photos are the first thing guests see, and first impressions matter. Clean your space, open the blinds, and take wide, well-lit shots of each room. If you're near Seattle Stadium (Lumen Field), light rail stations, or popular neighborhoods like Capitol Hill, Pioneer Square, or Belltown, show that off. A clear exterior shot or a view that hints at walkability or skyline views can really boost interest.

The better your photos, the more you can confidently charge.

Write a clear, helpful title and description

Think like a guest. What would make your place appealing to someone flying in for the World Cup? Highlight things like stadium access, nearby food and pubs, game-watching setups (like a big TV), and space to relax between matches. 

If you’re renting your whole home, mention how many people it can comfortably sleep. We’ve got great articles on how to write a great Airbnb title and host description if you’re looking for inspiration.

Usually we recommend Instant Book because it makes the booking process faster for guests and keeps your host response rate high, which Airbnb’s ranking algorithm prefers. Plus, Instant Book properties tend to have slightly higher occupancy and nightly rates than their counterparts.

However, the level of demand is through the roof for Seattle World Cup dates, so you don’t need to worry about losing business by adding a little bit of friction to the booking experience. It’s worth taking the time to screen guests before accepting a booking request during a high-energy event like this. Review profiles, ask a couple of questions, and feel confident about who’s staying in your home, especially if you’re hosting larger groups or welcoming guests into your primary residence.

This isn’t your typical summer in Seattle. With World Cup matches happening downtown and thousands of fans booking places near Seattle Stadium (Lumen Field), demand will spike, and so should your nightly rate.

Airbnb’s Smart Pricing tool can be helpful, but it doesn’t always reflect what people are actually paying during huge events like this. That’s where third-party tools come in.

Doing a comps analysis will help you understand how similar listings near you are priced. In the AirDNA app, you can filter by location, amenities, size, and distance to Seattle Stadium to get a real sense of your competitive pricing edge.

Even better, check out our World Cup Dashboard to track real-time booking trends, rate increases, and occupancy across Seattle’s match dates. It gives you a pulse on rising demand and helps you adjust prices confidently as the tournament approaches.

You can add your cleaning fee when setting up your listing. In Seattle, the average cleaning fee is $156 per stay but goes above $200 if you have four bedrooms. 

During events like the World Cup, guests might be coming in groups and the atmosphere will be festive. You might expect a little extra cleanup around game days if guests are preparing food, watching from your home, or gathering with friends there after the match. Here’s how to add your cleaning fee on Airbnb.

Airbnb makes it easy to schedule quick replies. At a minimum, we recommend:

Check-in details a day or two before arrival

A quick check-in message mid-stay (optional)

If you’re only planning to host during the tournament, these small touches will make the whole experience smoother for you and your guests.

Thoughtfully getting your space ready for the World Cup can pay off in a big way.

You don’t have to go full hotel mode. Just focus on making your place clean, comfortable, and well-stocked. Whether travelers are flying in from overseas or road-tripping from nearby states, the little details will make a big impact on their stay and on your reviews.

Here’s how to get your home World Cup–ready as a Seattle short-term rental:

The energy around the matches will be high, so it’s smart to set expectations upfront. Be clear about limits on noise, parties, and extra guests. If you live in a condo or HOA with specific guidelines, make sure those are noted in your house manual or pre-booking messages.

You don’t need to pack up your whole life, but you should lock away anything valuable, breakable, or personally sensitive. Use a closet, cabinet, or locked room. If this is your second property, do a full walkthrough to make sure it’s stocked with only what’s needed for guests.

Whether this is your personal home or a property you use exclusively for Airbnb, giving guests room to settle in goes a long way.

If you’re renting out your primary residence, clear out a drawer or closet so guests can unpack and feel at ease. Stock up on essentials like extra towels, sheets, and toiletries.

If this is a dedicated short-term rental, now’s a great time to take a fresh look at your setup. Are there enough hangers? Is the kitchen fully equipped? Do you have flexible seating options for groups or families? Small upgrades, like folding chairs or extra place settings, can help you stand out during high-demand events like the World Cup.

A keyless entry system or lockbox can save you (and your guests) a lot of stress, especially if people are arriving late or flying in from different time zones. Leave a welcome note and basic instructions in a visible spot upon entry.

Even though June and July are Seattle’s driest months, weather here can still surprise visitors, especially those coming from hotter or more humid places. Most homes don’t have central AC, so be sure to provide a few fans, blackout curtains, or tips on how to keep the space cool. 

Stocking a couple of umbrellas is a thoughtful touch too. If your home gets great natural airflow or has a covered spot for wet shoes, mention it in your welcome guide so guests can settle in comfortably no matter what the Emerald City skies deliver.

As you’re preparing your home for guests, take a little time to figure out the best way to get to the match from your place and share those details with your guests. Try the route yourself if you can. It’ll help you write clear, accurate directions and make your guests’ experience smoother from the start. Offer the following information:

Stadium name: Seattle Stadium (known locally as Lumen Field)
Address: 800 Occidental Ave S, Seattle, WA 98134
Transit options: Link light rail (Stadium Station), King County Metro buses, Seattle Streetcar
Rideshare zones: Designated pickup and drop-off areas on Occidental Ave S and 1st Ave S
Parking tips: On-site parking is limited. Nearby garages can fill quickly. Consider suggesting guests pre-book a spot via SpotHero or Parkopedia, or take transit if possible.

Even with the best guests, things can go wrong: a stained rug, a broken appliance, or a late-night mishap. Before you hand over the keys, it’s worth making sure you’re covered.

Airbnb’s AirCover provides up to $3 million in liability and damage protection, and it’s included automatically for every host. For many, that’s a solid starting point. However, it’s not a traditional insurance policy and it may not cover everything, like property damage or lost income from business interruption due to a covered risk.

If you're only planning to rent out your place for a few nights, buying a brand-new policy might feel like overkill. That’s where supplemental coverage comes in. Some companies (like Allstate’s HostAdvantage®) offer short-term add-ons that work with your existing home insurance and are designed specifically for part-time or event-based hosting.

Tip: Proper Insurance also offers full short-term rental policies built for Airbnb hosts, with options tailored to major events like the World Cup. Check out their World Cup STR guide for more information.

5. Get to Know Your Guests and Create an Experience

The FIFA World Cup 2026 will bring fans from all over the world and they’re looking for more than just a place to sleep. They’re here for the atmosphere, the passion, and the memories. As a host, curating the guest experience can help you turn their stay into something unforgettable (and boost your reviews, too).

Start with a message after booking: ask if they’re visiting for the World Cup and which team they’re supporting. Knowing if they’re Team USA die-hards or international fans can help you tailor their experience

Even guests who aren’t attending matches will likely be swept up in the energy. Some may not realize the scale of the event until they arrive and that’s where you come in.

Here are some easy ways to create a next-level guest experience:

Print out the Seattle match schedule and leave it in a visible spot, along with instructions for how to stream games from your Airbnb (YouTube TV, FOX Sports, Peacock, Telemundo, etc.).

Point guests to fan zones or public watch parties. The city will be updating its Seattle World Cup events calendar regularly. Drop a link in your guestbook or digital welcome message so guests can easily find where the action is.

Include a welcome basket with Seattle flavor and World Cup flair. Include a few local favorites like a bag of Herkimer or Victrola coffee, a craft beer from Fremont Brewing or Old Stove, and a box of locally made Beecher’s Cheese and crackers.

Add a mini city guide for guests between matches. Recommend scenic ferry rides, Pike Place Market, Discovery Park, the Museum of Pop Culture, or neighborhoods like Ballard and Capitol Hill.

Set the mood with music. Share the Sound of Seattle playlist produced by local artist Sango, which is FIFA’s official sonic ID of the host city. Include a QR code to stream it on Spotify or Apple Music.

Translate basic info. If you expect international guests, you can translate key instructions like Wi-Fi passwords or TV how-tos using Google Translate. You can also download multilingual Airbnb message templates for languages like Spanish, Portuguese, French, or Arabic through platforms like Etsy.

Be culturally aware. With visitors coming from over 200 countries, a little research goes a long way. Small touches like a shoe rack or chopsticks in the kitchen can make guests feel respected. Here’s a helpful guide on culturally inclusive Airbnb hosting for the World Cup.

The excitement won’t stop at the stadium. From waterfront vibes to late-night watch parties, Seattle will be buzzing. Helping your guests navigate the experience, with both heart and local insight, is what great hosting is all about.

Without reliable rental comps, you're making pricing decisions in the dark. Use real data to compare your listing performance to similar properties and discover your true market position.

Hosting during the World Cup will be exciting but hectic. Having the right local support can make your hosting experience smoother, especially if you're balancing guests with personal travel plans or a full-time job.

If you're renting out your own home, it might be tempting to clean it yourself. For some hosts, that works fine. During a high-turnover stretch like the World Cup, though, hiring a pro can save time and reduce stress. A reliable cleaner will make sure your space is spotless between bookings, even if you’re not around.

These Seattle-based cleaning teams specialize in short-term rental turnovers:

Seattle allows you to rent your primary residence and one additional unit short-term. That might sound manageable for just one person, but it can quickly become overwhelming. 

For full service vacation rental property management, we have two top-tier recommendations. Perch Vacations & Homes are known for their local expertise and excellent support. You can reach them at (206) 258-7041 to get started.

Air Concierge is a family-owned boutique vacation rental and Airbnb management company passionately dedicated to crafting meaningful stays in remarkable homes. With deep empathy, unwavering care, and genuine concern for every guest and homeowner, they deliver seamless, personalized hospitality through near 24/7 support, thoughtful concierge services, proactive issue resolution, and a human touch powered by AI. 

Trusted for going above and beyond, Air Concierge proudly boasts over 15,000 5-star reviews, earning heartfelt praise for their responsive, communicative, and truly caring approach that ensures peace of mind and unforgettable experiences for all. You can get started with Air Concierge by reaching out via email at customercare@airconcierge.net.

If you're more interested in finding a co-host, search for individual host support using Airbnb’s Co‑Host Network.

Many local co-hosts and cleaners book up quickly ahead of major events like the World Cup, so reach out early to lock in support.

If you’re renting out your primary home, you may want to move personal items, valuables, or supplies out temporarily. A short-term storage option nearby can help clear space and simplify setup between guests.

You’ll want to weigh convenience versus cost. Storage close to your place or near Seattle Stadium may be more expensive, but keep in mind that storage used for hosting can usually be deducted as a business expense when filing taxes.

Here are a few local storage providers to consider:

Airbnb projects Seattle-area hosts could earn nearly $4,000 per stay during the World Cup, and that’s just the average. If you haven’t already, run your address through AirDNA’s World Cup Calculator to see what your specific property could earn. 

With the right pricing strategies, you could blow Airbnb’s revenue estimations out of the water. Here’s how to do it:

World Cup travelers, especially international guests, start booking months in advance. You increase the odds of locking in longer or premium stays around match dates by making your space available early.

Use the World Cup Dashboard to benchmark 

Even after you’ve listed your space, pricing isn’t a set-it-and-forget-it move, especially during a dynamic event like the World Cup where the teams will be determined closer to the date for certain matches. AirDNA’s World Cup Dashboard shows real-time data on booking pace, nightly rates, and occupancy in Seattle and all the other World Cup host cities. Use it to stay in sync with rising demand, adjust your prices confidently, and make sure you’re not leaving money on the table as match days get closer.

Seattle summers are already the busiest season for short-term rentals. In July 2025, local Airbnb hosts earned an average of $4,900 in total monthly revenue, with nightly rates between $214–$218. Neighborhoods like Maple Leaf, Fremont, and Phinney Ridge topped the charts for performance. That’s a solid baseline for what hosting can look like in peak season.

By looking at past summer trends, you can set your minimums confidently and then price up strategically as match dates approach, teams are confirmed, and booking activity surges.

The best pricing precedent is found in other big events. Researching average short-term rental prices during other Seattle events like the Capitol Hill Block Party or Taste Washington, can signal what range of pricing is possible for the World Cup.

Joining local short-term rental host Facebook groups, Reddit threads, and the Airbnb host forum is a great way to connect with hosting veterans who can give you insight into how other major events have shaped pricing in Seattle historically. 

Keep in mind that the World Cup is expected to push rates higher than many other events, due to the unique scale of the games. Airbnb projects that hosts in the Seattle area could earn nearly $4,000 per stay during the tournament—not per night, but per booking. 

That number reflects longer stays, higher nightly prices, and spiking demand around key matches like Team USA vs. Australia on June 19 and the July 6 knockout round. For example, if a guest books your place for 5 nights at $600/night (including cleaning fees or add-ons), you’d earn around $3,000. A 6-7 night stay at a slightly higher rate could bring it closer to $4,000.

Your minimum stay policy is one tool in the Airbnb pricing strategies toolbox because it directly affects occupancy. Instead of one-night gaps, consider 2–3 night minimum stays around clustered match days. That helps reduce turnover work and can appeal to groups or families planning several nights around key games.

Airbnb’s Smart Pricing can help you get started, but pairing it with insights from the World Cup dashboard and historical trends will help you optimize. Brush up on event-based booking patterns. 

Make sure to check your pricing again in late June, right before the Round of 32 kicks off on July 1. Seattle’s own Round of 16 match on July 6 is expected to draw major attention, especially if Team USA or another fan-favorite ends up here. Fans often wait to book until their team advances, so be ready for a last-minute surge in demand as those matchups are confirmed.

Pro tip: Some hosts may even choose to hold off on opening certain nights (like July 6 or July 14) until teams are set,  then list them at premium rates. With this kind of event, pricing smartly during the tournament itself can be just as important as how you list ahead of time.

Your vacation rental may be amazing, but is it better than your competition? Connect your Airbnb listing to AirDNA to see its Booking Performance Score.

Seattle will host six FIFA World Cup 2026 matches between June 15 and July 6, 2026. This includes four group stage matches and two knockout rounds, with tens of thousands of fans expected at each game.

Seattle is hosting six official matches at Seattle Stadium (Lumen Field), including one featuring Team USA and two major knockout games. It’s one of 11 U.S. cities selected as host cities for the FIA World Cup 2026.

Here’s the confirmed schedule at Seattle Stadium (Lumen Field):

June 24: TBD (Group B match featuring Qatar)

How do I turn my home into an Airbnb for the World Cup?

It’s easier than you might think, and with fans already booking, now’s the time to jump in.

Here’s what to do to turn  your home into an Airbnb for the World Cup in 2026: 

Register with the City of Seattle as a short-term rental operator and get your STR license. This is required even if it’s your primary home.

Start an Airbnb account and create your listing. Not sure how? Read our article on how to create a listing on Airbnb. 

Prepare your space. Clear out personal items, stock the essentials, and take great photos (daylight and tidy spaces go a long way).

Set a competitive price. Tools like Airbnb’s Smart Pricing and the AirDNA World Cup Dashboard can help you stay competitive during match weeks.

Publish your listing and open up your calendar. The earlier, the better. Seattle will be one of the hottest host cities with six matches, including Team USA.

Ready to cash in on the FIFA World Cup? This Seattle World Cup hosting guide reveals how to turn your home into a high-earning Airbnb, even if you're new to hosting.

FIFA World Cup 2026

Seattle, Washington

Lumen Field

Airbnb hosting

Short-term rental regulations

Event-based pricing strategy

This Seattle World Cup hosting guide shows you how to prepare, price, and profit by turning your home into a high-earning Airbnb during the FIFA World Cup 2026.

Seattle World Cup 2026 Airbnb Hosting Guide

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