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European Review December 2024: Record Demand Caps a Strong Year for STRs

January 27, 2025

ARTICLE SUMMARY

Europe’s short-term rental market capped off 2024 with record-breaking demand and resilient occupancy, despite slowing ADR growth amid rising supply. As travelers embraced seasonal and event-driven trips, hosts saw steady gains in bookings and revenue. Looking ahead, strong demand pacing for 2025 points to another promising year for the industry.