Most headlines say the Airbnb boom is over. This article explains why 2025 could be the best time in years for first-time investors to get in.

Is Airbnb a Good Investment? Why Now Is the Best Time to Start

Cash flow is just one piece of a short-term rental investment: tax savings and equity growth often drive the biggest returns.

In 2025, the One Big Beautiful Bill reactivated powerful tax incentives that can significantly offset your upfront costs.

Using tools like AirDNA helps you evaluate total ROI (not just monthly income) before you buy.

You’ve thought about buying an Airbnb. Maybe even run the numbers.
Then the headlines hit: tighter rules, crowded markets, hosts complaining about fewer bookings.

Suddenly, that promising side hustle doesn’t seem so simple.

Sure, you might clear $15,000 or $20,000 a year in profit. However, with the upfront costs, the time, and the learning curve, you start to wonder: Is Airbnb still worth it? Are short-term rentals a good investment?

The thing is, that kind of surface-level math misses most of the return on investment (ROI).

In 2025 especially, monthly income is just a piece of the pay-out from Airbnb investing, not the whole picture. Short-term rentals (STRs) are one of the most efficient ways to build wealth in real estate, especially for first-time investors who understand how the full ROI works.

Why Invest in Airbnb? ROI Is Not the Same as Cash Flow

When people picture Airbnb returns, they tend to focus on passive income: covering the mortgage, paying the bills, and making a few thousand a year . . . and yes, that part matters.

However, monthly cash flow is only one layer of the return. In fact, it’s often the smallest.

Short-term rentals actually generate value in three ways:

Monthly cash flow: The income left over after you cover your mortgage, cleaning, maintenance, utilities, and management fees.

Equity growth: As your guests help you pay down the mortgage and your property value appreciates over time, your equity grows automatically (even while you sleep).

Tax savings: With the right setup, you can deduct a large portion of your upfront investment and operating costs, significantly reducing your tax bill. That’s more money left in your pocket.

That third piece, tax benefits, is where most new investors miss out. Tax savings can be one of the most impactful ways your short-term rental generates returns, especially in your first year.

In fact, when structured right, the money you save on taxes can match or even exceed your rental income. That’s without any extra bookings or nightly rate increases.

Let’s look at how it works in practice.

How Tax Savings Actually Boost Your ROI on an Airbnb 

Let’s say you buy a short-term rental property for $500,000 and spend another $30,000 to furnish and set it up.

In your first year, you might earn around $18,000 in net cash flow after covering your mortgage, utilities, management, and cleaning. That’s solid income, but here’s where your return really starts to grow:

Because of bonus depreciation in 2025, you can write off a large portion of your purchase and setup costs in year one instead of spreading those deductions over many years.

$10,000–$20,000 in eligible property improvements (like lighting, flooring, landscaping)

$30,000–$50,000 in accelerated building depreciation (from a cost segregation study that breaks out individual assets like cabinets, carpet, and fixtures into shorter depreciation periods)

Total potential first-year deductions: $70,000 to $100,000

If you’re in a 24% tax bracket, that could translate to:

That’s money you don’t pay to the IRS and money that stays in your pocket.

So while your cash flow says you made $18,000, your effective return could look more like $35,000 to $42,000 in year one, when you include tax savings.

More importantly, these savings aren’t reliant on how your Airbnb performs. You simply made the most of how the tax code works for short-term rental investments.

AirDNA’s powerful yet easy-to-use tools make hosting and investing a breeze. This means having every insight you need, all in one place, always up-to-date.

The Big Beautiful Bill and Its Effect on Airbnb Tax Benefits

In 2025, the One Big Beautiful Bill (OBBB) reinstated and expanded a series of powerful tax incentives, especially for first-time short-term rental investors.

That means if you're buying, furnishing, or upgrading an Airbnb this year, you’re walking into one of the most favorable tax environments in years.

Here’s what OBBB changed and why it matters:

100% bonus depreciation is back: You can now deduct the entire cost of eligible items like furniture, appliances, and interior improvements in the same year they’re placed in service. No more spreading write-offs over 5, 7, or 15 years.

Expanded SALT deduction cap: The state and local tax (SALT) deduction cap has been raised to $40,000 for eligible income brackets, which is a major win in high-tax states like California, New York, and Illinois.

Permanent QBI deduction: If your Airbnb qualifies as a business (and many do through material participation), you can deduct 20–23% of your net profits under the Qualified Business Income (QBI) rule, which is essentially a built-in discount on your taxes.

Bottom line: OBBB makes it easier to reduce your taxable income and faster to recoup your upfront investment when you launch a short-term rental in 2025.

Why 2025 Is a Great Time to Start Investing in Airbnb

Between favorable market conditions and new tax advantages, 2025 offers a uniquely strong window for entering the STR market, especially for first-time investors looking to break into real estate.

Here’s why now is the right time to start your short-term rental investment:

You can write off more in 2025 than in most years

The 100% bonus depreciation brought back by the One Big Beautiful Bill (OBBB) lets you fully deduct qualifying purchases in the same year they’re placed in service. That creates immediate tax savings that can offset startup costs and reduce your first-year risk.

Keep in mind that these deductions only apply to assets that are placed in service after January 19, 2025. Placed in service means that eligible assets need to be installed, functional, and ready for guests after that date. 

If you place your short-term rental in service by December 31st, 2025, you can claim those deductions in the fast-approaching tax season. Wait until next year, and you’ll see those savings in 2027 during the 2026 tax season. It’s always possible that bonus depreciation rules will change as legislation evolves, so it’s best to take advantage sooner rather than later .

The current market still gives you room to find a deal

In many areas, real estate inventory remains higher than usual, offering more selection and sometimes softer pricing, especially compared to the peak frenzy of past years. However, that’s starting to shift in many markets as more investors move to capture the new tax advantages.

Getting in now gives you more choice, stronger cash flow potential, and a smoother path to launching before competition increases again.

Starting this year sets you up for faster growth

Getting your Airbnb up and running in 2025 isn’t just about saving on taxes. It’s about building momentum.

When you start now, you’re giving yourself a head start on every part of the wealth-building curve: learning, reinvesting, and qualifying for ongoing tax benefits.

Learn the ropes while competition is stabilizing

Launching in the 6 months to a year means you can refine pricing, operations, and guest experience before inventory tightens again. You’ll gain real performance data with less competitive pressure. By the time buyer demand and property prices start climbing again, you’re already optimized.

Turn first-year deductions into reinvestment capital

The tax savings from your first STR (via bonus depreciation and deductible startup costs) can directly fund your next down payment or property improvements. Instead of waiting to build capital from cash flow alone, you can reinvest sooner and accelerate portfolio growth.

Lock in ongoing tax advantages for future properties

Once you’re operating and materially participating, you qualify for continuing deductions like the QBI deduction, expanded SALT limits, and permanent 100% bonus depreciation on future acquisitions. Each new purchase compounds your ability to lower taxable income while building equity.

The sooner you start, the sooner the cycle begins: Learn → deduct → reinvest → expand.

Each loop builds on the last, helping you grow from one STR to a scalable, tax-efficient portfolio.

You'll be ready when the next upswing hits

Real estate rewards those who act early and plan ahead, not those who wait for the perfect timing. 
Launch during a favorable tax year and you build:

Equity before prices climb: If investor demand rises again, your entry cost is already behind you.

A proven income stream: Lenders and partners look for performance data, which is something first-time buyers don’t have.

Tax positioning for expansion: Future properties can build on the same structure, maximizing QBI, SALT, and ongoing bonus depreciation benefits.

When the next market upswing hits, you’re not starting from zero—you’re scaling from a position of strength.

How to Evaluate a Short-Term Rental Investment

Most new investors look at nightly rates, guess at occupancy, and do some back-of-the-napkin math on profit. However, to make the best decisions, you need a big-picture approach.

AirDNA makes that possible. With tools that estimate revenue, compare comp sets, and model seasonality, you can go beyond surface-level profit and see your real return: cash flow, equity growth, and tax benefits combined.

Start by plugging your property’s address into AirDNA’s Airbnb Calculator.  In seconds, it generates a personalized Rentalizer report that estimates how much your property could earn as a short-term rental based on how similar Airbnb properties are performing in your area. You’ll get a data-backed projection for:

You’ll also see a Confidence Score: a rating system that shows how reliable the projections are. The higher the score, the more robust the local data is behind your estimate.

Important: A lower Confidence Score doesn’t mean your property isn’t viable. It just means you should take the next step: customize your comp set. You can fine-tune filters like bedroom count, amenities, and property type to see nearby short-term rentals that more accurately reflect your specific property.

By doing this, your estimate becomes more tailored, accurate, and useful for informing an investment decision.

Compare your projected income to expected monthly expenses, including:

The Rentalizer report comes with a customizable financial calculator where you can input expense information to better estimate your net operating income (NOI). The calculator defaults to a 20% management fee, a 5% lodging tax, and a 1% property tax. If you don’t plan on hiring a property manager, you can set that percentage to zero. Update the tax fields to reflect your local tax code. 

If your income exceeds your costs, that’s your starting cash flow. Keep in mind that startup costs will likely put a hefty dent in your first year’s earnings. Since these are one-time expenses for the most part, your annual NOI will increase starting in your second year.

Principal paydown: each mortgage payment chips away at your loan balance, increasing your ownership stake.

Appreciation: As property values rise, so does your equity.

Imagine you purchase a short-term rental for $500,000 with a 20% down payment ($100,000) and a 30-year mortgage. Each month, part of your payment goes toward principal. In your first year, that might total around $7,000–$8,000 in principal paydown.

Historically, U.S. home prices have appreciated around 3–5% per year (some STR markets are even higher). If your property appreciates 4%, that’s $20,000 in value growth during the first year.

Combined, that’s roughly $27,000–$28,000 in equity added, on top of any cash flow you earn.

Pro tip: Use AirDNA’s market data to find areas with strong historical appreciation and occupancy rates. Pairing high-performing markets with favorable tax rules and long-term appreciation potential gives you a powerful recipe for compounding wealth.

Work with a CPA or use a bonus depreciation calculator to estimate:

First-year deductions from furnishings, appliances, and upgrades

Potential savings based on your income bracket

This can add tens of thousands of dollars to your return, especially under 2025’s rules.

5. Compare your total return, not just the monthly number

When you add up cash flow, equity, and tax savings, you get your real after-tax ROI and it’s often a much more compelling number than monthly profit alone.

Let’s put it all together using the example from step 5:

Your short-term rental earns $10,000 in annual cash flow.

You build $27,000 in equity through mortgage paydown and appreciation.

You capture $25,000 in first-year tax savings via bonus depreciation and other deductions.

That’s a $62,000 total first-year return on a $100,000 down payment.

Between the current tax incentives, favorable market conditions, and smarter tools for finding and evaluating properties, 2025 gives first-time investors a meaningful edge. The best part? You don’t need to figure it all out on your own. AirDNA gives you the data to model your full return and spot opportunities early while the numbers still work in your favor.

Get granular insights into which neighborhoods are hottest for vacation rentals.

Discover hidden gems for your next investment

Yes, it can be, especially when you evaluate the full return and not just monthly profit. In 2025 especially, short-term rentals are one of the most tax-advantaged real estate investments available. Between cash flow, equity growth, and powerful tax deductions under the Big Beautiful Bill (like 100% bonus depreciation and the permanent QBI deduction), first-time investors can often achieve returns that far exceed traditional rentals or passive investments.

That said, success depends on location, management, and market understanding. AirDNA’s revenue projections and market insights help ensure you’re buying into the right opportunity at the right time.

Where is the most profitable place to own an Airbnb?

There isn’t a single “most profitable” city. Profitability depends on your budget, goals, and management style.Some markets shine for cash flow (high occupancy, lower purchase prices), while others excel in long-term appreciation. The best investors look for the overlap: strong nightly rates, steady occupancy, and sustainable regulations. Check out AirDNA’s annual Best Places to Invest report to find those sweet spots.

Like any investment, short-term rentals come with tradeoffs. The main risks include:

Regulation changes: Local laws can limit or restrict STR operations in certain neighborhoods. Always check city and HOA rules before buying.

Higher management demands: Compared to long-term rentals, Airbnbs require more hands-on work that ranges from guest communication to cleaning and maintenance.

Market sensitivity: Occupancy and nightly rates can fluctuate with travel trends, competition, and seasonality.

Startup costs: Furnishing, design, and compliance can add up, especially in your first year.

Most of these challenges can be managed and offset, however, through data-driven planning. AirDNA helps you forecast realistic performance, understand your market’s regulatory landscape, and stress-test your numbers before you buy.

Wondering if Airbnb is a good investment? Most people focus on cash flow, but there are other returns first-time investors often overlook.

How to Identify the Best Type of Property for Airbnb

Key Takeaways
Entire homes are the most popular type of rental property because they offer higher rental prices and consistent occupancy rates, but unique stays like tiny homes and treehouses show rapid growth.
Property performance varies, with entire properties leading in listings. Occupancy rates and profitability are influenced by location, type of property, and guest demand.
Choosing the right property involves assessing location, understanding market trends, and considering guest preferences, with tools like MarketMinder and Rentalizer providing essential insights for informed investment decisions.

Many real estate investors are looking to get in on the thriving vacation rental market. Airbnb investments have emerged as a popular way for investors to diversify their portfolios. 

However, getting started with an Airbnb investment and identifying the best property can be a daunting task. With so many options–including private rooms, villas, treehouses, and yurts–the decision is not always clear-cut. 

You must align your vacation rental business objectives with the desires of prospective guests to select the best type of property for Airbnb. We have everything you need to know when making this important decision. 

Try Our Vacation Rental Pricing Tool

Use Smart Rates™ to optimize your pricing strategy.

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What are the Types of Properties on Airbnb?

Airbnb offers various property types that fit different guest preferences and investment strategies. 

Listing Property Types

Entire Home: Entire homes are popular for individuals, families, and groups seeking privacy and space. They often command higher rental prices and can offer a more consistent occupancy rate.

Private Room: These listings offer a room within a host's home. They're a great option for budget-conscious travelers and can provide a more personal, homey experience. Private rooms can attract a steady stream of Airbnb guests, especially in high-demand urban areas.

Shared Room: Shared rooms cater to the most budget-sensitive travelers. While not as lucrative as entire vacation homes or private rooms, they can be a good entry point for new hosts.

Real Estate Types

House: Houses can range from modest dwellings to luxury estates. They offer versatility in catering to guests' needs, from large group accommodations to cozy family retreats.

Apartment: Apartments, particularly in urban areas, appeal to many types of travelers, from business professionals to small families. They can offer the convenience of location and amenities.

Condo: Condos are common in urban settings. They often come with added benefits like security, maintenance, and access to shared facilities like gyms and pools.

Villa: Villas are often associated with luxury and exclusivity. They can generate higher monthly rental income, especially in sought-after vacation destinations.

Unique Stays: This growing category includes unconventional properties like tiny houses, yurts, glamping tents, treehouses, and container-style vacation homes. 

Aspiring Airbnb hosts should consider the appeal of different property types to different guest segments. What type of property you choose can significantly influence success based on location, target market, and investment goals.

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How Do Different Property Types Perform?

AirDNA data shows that the majority Airbnb listings are entire properties, which make up 83.9% of listings. Private rooms represent 15.7% of supply, appealing to those seeking a more budget-friendly and personal stay. Shared rooms are the least common at 0.4%.

Property performance also varies based on the number of bedrooms and how expensive it is to rent. The occupancy rate represents the percentage of time your property is rented out compared to the total available time. Listings with more rooms have lower occupancy rates (54%) compared to studio listings (60%). This holds true regardless of the price tier, i.e. how expensive the unit is relative to others in the same market with the same bedroom count. 

 Boost Your Rental Revenue

Looking through the lens of pricing, data indicates that luxury properties have a lower average occupancy rate of 52% in comparison to budget properties. The least expensive rental properties are occupied 59% of the year because they are accessible to more people and they target guests that are budget conscious.

Market-Informed Pricing Decisions

AirDNA’s vacation rental pricing tool uses data-driven recommendations to propose the best daily rates.

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Unique Stays Are a Top Investment Property Type

It is important to note that the size of a market does not determine its profitability. Unique stays comprise only 3.4% of all listings, yet they are part of an expanding market.

Farm stays represent the largest subcategory within unique stays at 52k listings, followed by tiny homes (47k), camper/RV units (21k), and tents (13k). 

According to AirDNA research, the fastest growing unique stay Airbnb properties in 2023 were:

Riad*: +149.4%
Tower: +135.9%
Shipping container: +106.2%
Dome House: +47.2%
Barn: +40.0%
Cave: +38.4%

*A riad or riyad is a traditional Moroccan and Andalusi interior garden or courtyard associated with house and palace architecture.

For Airbnb investors and future Airbnb hosts, these statistics underscore the importance of aligning property offerings with guest demand.The smartest real estate investing decisions are data-driven and strategically sound to capitalize on the prevailing market trends.

Learn about Dynamic Pricing
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How to Choose the Best Investment Property

A key component of Airbnb investing is making informed decisions that align with your investment goals and market trends. 

Gross Rental Yield Insights

Gross rental yield is calculated by comparing the annual rental income to the property's purchase price. The gross rental yield is an important metric that helps real estate investors determine the potential returns of different rental properties in a given real estate market. 

Compared to the long-term rental market, the short-term rental sector often presents a higher yield potential. However, it's important to weigh other factors such as location, property type, management, maintenance costs against the gross rental yield. These factors can affect the overall profitability.

Customize Your Experience

Your pricing strategy should be as unique as your rental property.

Connect your Airbnb
Location-Based Analysis

Property type and real estate type can impact occupancy rates. What type of Airbnb property performs best is often dependent on the location. Typically, we see higher occupancy levels in apartment/condo listings. This is especially true in coastal destinations, where they enjoy a 62.6% occupancy rate over houses and villas (58.3%). Interestingly, houses and villas enjoy a slightly higher occupancy rate than apartment/condo listings in small city and rural areas.

Location also affects your average daily rates (ADR), or the average rental income per paid occupied room in a given period. Narrowing the analysis to 3 bedroom listings, AirDNA data indicates that houses and villas enjoy a 5% higher ADR than apartment/condo listings in coastal destinations. 

On the flip side, apartment/condo listings net 20% higher ADRs than houses and villas in mountain or lake destinations.

Consider pros and cons of each short-term rental property’s location, such as proximity to tourist attractions, national parks, or business centers. Where their accommodations are in relation to where they want to go in the area and how easy it is to get around with or without public transportation can significantly impact guest bookings and satisfaction. 

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Additional Considerations When Choosing an Airbnb Rental

Selecting the perfect Airbnb rental goes beyond just the type and location of the property. Understanding the finer details can make or break your success in the Airbnb marketplace.

Review Short-term Rental Laws and Regulations

Before diving in, familiarize yourself with the local laws and regulations. Many cities have specific zoning laws, licensing requirements, and tax considerations for short-term rentals. Compliance is non-negotiable, and understanding these rules will prevent costly fines and ensure your rental operates legally.

Calculate Your Budget and Expenses

Calculate the initial investment and ongoing expenses. This includes the purchase price, any renovation costs, furnishings, and regular maintenance. Don’t forget to factor in the operational costs like cleaning fees, utilities, and Airbnb’s service fees. Ensure your budget aligns with your financial goals and the realistic income potential of the property.

Automate your pricing

Analyze Properties for Sale

Do your homework on the properties available. Look for real estate that fits your budget and has the potential for high occupancy rates and good returns. Consider the specific attributes that make a property a viable Airbnb investment property, such as location, standout amenities, and local demand.

Work with a Real Estate Agent

A knowledgeable real estate agent can be invaluable for investors who are new to the Airbnb business. They can provide insights into the local real estate market, help navigate the purchase process, and find properties that meet your specific criteria.

Tools to Help You Find The Best Airbnb Rental Property

Short-term rental tools provide valuable insights into the performance of rental properties, streamlining your search for a profitable Airbnb property. These powerful data-backed tools are a must-have for any modern property investor. 

MarketMinder

Market Minder tracks the daily property performance data and rental analytics of 10 million short-term rentals in over 80,000+ markets around the world, displaying property-level data on an interactive map. With a fully filterable dashboard, vivid graphs, and sliders, the tool is designed to be accessible to hosts who are just starting out on Airbnb and powerful enough to support professional vacation rental managers. 

Airbnb Analytics Dashboard

For current hosts looking to optimize their listings, Airbnb offers an analytics dashboard. This feature tracks listing performance, offering insights into number of listing views, nightly rates, and guest demographics. Dashboard analytics helps hosts to make informed adjustments to improve their rental’s appeal. 

Rentalizer

Rentalizer™ uses data from over 10 million Airbnb and Vrbo listings to accurately predict earning potential for any property in the world. Enter any address and Rentalizer will provide a personalized projection that includes annual revenue, average daily rate, occupancy rate, seasonality's impact on profits, and a competitive analysis of neighboring competition.

Incorporating these tools and considerations into your strategy can lead to a smarter Airbnb investment property, potentially increasing your chances of success in the competitive world of short-term rentals.

Host Confidently

Know exactly how much to charge based on your vacation rental pricing strategy.

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Whatever You Do, Decide with Data 

Choosing the best Airbnb property is really about matching what you want with what the short-term real estate market needs. With the right approach and tools, selecting the best Airbnb investment property can transform your real estate venture into a thriving and profitable business.

Tools like AirDNA help you pick a property that's not just a good real estate investment, but also right on the money with current trends and guest preferences. It's about making a smart move in a market that's always changing. So, when you're ready to take that step, let the facts lead the way.

Discover how to pick the perfect Airbnb property for investment success with expert tips and data-driven strategies.

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 Airbnb Investment Guide: Strategies & Opportunities 

 Vacation Rental Occupancy Rates | Vacation Rental Metrics | AirDNA 

 AirDNA Introduces a New Tool for Calculating Property Rates | AirDNA 

 A Property Owner’s Guide to Short-Term Rental Expenses 

 How Short-Term Rental Regulations Can Impact Your Business | AirDNA 

 Airbnb Cleaning Fees: What Hosts Need To Know | AirDNA 

 The Best Airbnb Amenities Proven to Increase Revenue  

 MarketMinder, Rental Analytics for Airbnb Entrepreneurs | AirDNA 

Property Performance Data | AirDNA Enterprise

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Actionable data and insights to help you optimize and grow

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Increase revenue with competitive analysis

Win and retain clients, grow your business.

Build custom comps to benchmark performance

Unlock crucial travel and tourism trends by destination

Invest with confidence using advanced market insights

Grow revenue 20% with local prices, occupancy, and trend data.

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Is Airbnb a Good Investment? Why Now Is the Best Time to Start

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